For businesses new to the SEO world, the process of optimizing a site can be confusing. SEO is a technical process and for those without the necessary understanding, there is the potential for exploitation by unscrupulous practitioners. One of the questions that frequently arises is: “Do I need to switch hosts to work with an SEO company?”
The one word answer is “no,” and a slightly more expanded response would be “Definitely not, and if anyone tells you otherwise, exercise caution.” Continue reading →
Web hosting can range in cost from free to pennies a month to hundreds or even thousands of dollars. If you’re contemplating setting up a website, you may wonder exactly what you get for your money. The services that web hosting companies offer vary, but all of them share a basic set of costs that enable them to get your site up and running on the net. We’re going to have a look at those costs and think about how free web hosting and very cheap web hosting companies pay for them.
For a company to offer web hosting, they need servers. Servers are usually high-power computers that are capable of processing lots of data and delivering it to web clients. Your average home computer can do much the same thing at a less efficient level, but hosting companies need specialist hardware that has lots of RAM, disk space, and processing power.
As we saw in Part One of our series on website optimization, a slow site can seriously impact user experience. Anything over 3 seconds is going to be an irritation to users, and irritated users lead to lost sales, reduced conversions, and higher bounce rates. As an example, figures released by Walmart show that increased load times are significantly correlated with lowered conversion rates, with a precipitous drop as load times increase between one and three seconds.
Slow load times can also have an effect on SERP results. Google use site speed as one of their signals for determining ranking. It has a much smaller effect than relevant content, but any decent SEO will tell you that, all else being equal, a quicker loading site can give you a bump compared to competitors.
With that in mind, we’re going to take a look at 10 best practices that website owners can implement on their sites to make sure that their users have the best possible experience.