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Unsure of the benefits of multiple IP hosting? Let me explain how having access to such a huge number of IPs can help your business kick it in the SERPs both in your home market and internationally. Continue reading →
Web hosting can range in cost from free to pennies a month to hundreds or even thousands of dollars. If you’re contemplating setting up a website, you may wonder exactly what you get for your money. The services that web hosting companies offer vary, but all of them share a basic set of costs that enable them to get your site up and running on the net. We’re going to have a look at those costs and think about how free web hosting and very cheap web hosting companies pay for them.
For a company to offer web hosting, they need servers. Servers are usually high-power computers that are capable of processing lots of data and delivering it to web clients. Your average home computer can do much the same thing at a less efficient level, but hosting companies need specialist hardware that has lots of RAM, disk space, and processing power.
Anyone who does a lot of WordPress installation and configuration will have developed a set of plugins that they install on every new site. We get to know the quirks and functions of our default set as well as we know the back of our hands. It’s a useful productivity habit.
I’m always happy to try out something new, but if you have a core selection of plugins, it’s easy to keep track of security issues and monitor the progress of development. It also allows me to construct a well-worn workflow so that WordPress installations can be completed quickly and efficiently.
Matt Cutts‘ recent confirmation that Google don’t use bounce rate as a signal for search engine ranking will be of cold comfort to website owners who are confounded by their visitors’ refusal to stick around.
A site’s bounce rate is the percentage of visitors that leave the site from the page on which they arrived without interacting or following navigation. Sites with a high bounce rate are falling at the first hurdle, and it can often be difficult to determine exactly which factors are repelling users. Today we’re going to have a look at the five most likely reasons that your site is failing to engage people.
As we saw in Part One of our series on website optimization, a slow site can seriously impact user experience. Anything over 3 seconds is going to be an irritation to users, and irritated users lead to lost sales, reduced conversions, and higher bounce rates. As an example, figures released by Walmart show that increased load times are significantly correlated with lowered conversion rates, with a precipitous drop as load times increase between one and three seconds.
Slow load times can also have an effect on SERP results. Google use site speed as one of their signals for determining ranking. It has a much smaller effect than relevant content, but any decent SEO will tell you that, all else being equal, a quicker loading site can give you a bump compared to competitors.
With that in mind, we’re going to take a look at 10 best practices that website owners can implement on their sites to make sure that their users have the best possible experience.