Category Archives: Marketing

Three Things A Beginner Should Consider Before Stepping Into Affiliate Marketing

Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not only does it provide your users with new products and services to try, it can help you establish lasting, valuable relationships with other vendors.

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Google Acquires MDialog

What Google’s Acquisition of MDialog Means For YouTube Marketing

Google Acquires MDialogFor those of you who haven’t already heard, Google in late June acquired mDialog – a video advertising firm that specializes in helping large media companies measure and deliver video content to a wide range of connected devices. The implications of this purchase seem to be quite clear. Google’s looking beyond the PC to other platforms; it’s hoping to expand its large marketing arm to smartphones, tablets, and video game consoles.

That isn’t all Google’s looking to do – there’s a bit more to this purchase. Continue reading

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How Social Media Should Factor Into Your SEO Strategy

Facebook ThumbAs Google strives to improve its algorithms and make content more relevant to the user, social networks gain more and more importance in determining how your pages rank online. How often people talk about your brand, how often they share your articles, how often they like your posts; all of these factors play an important role in how well you’re going to do (though true to form, Google’s remained fairly tight-lipped about just how important).

One thing should be clear: if content is king, then social media is most definitely queen. There was a time when I would have argued that not every organization has something to gain from going social. I think, at least in this context, that such a time is long since passed. At this point, it’s not a question of “if” you should fit social media into your SEO strategy – it’s a question of “how.” Continue reading

Google+ and SEO: What You Need to Know

6076488268_9816a320bb_oSince its introduction in 2011, Google+ has been hailed as a ‘Facebook-killer,’ “the biggest change in communications since the interactive website,” as well as a ghost town and a ‘complete failure.’ Whatever your thoughts on Google+ on a personal level, with 540 million active users monthly, you can’t afford to ignore its ramifications on your SEO.

Google’s Changing Strategy

In years past, Google was committed to bringing you the best search results, regardless of who owned those results. As the company has expanded beyond search, Google has increasingly promoted their own Web properties in search results. Nowhere is that change so obvious as Google+. Much more than simply another social network, Google+ has become an increasingly integral part of Google’s overall strategy, including how search results are ranked. Continue reading

Customer Support With Social Media: How Not To Do it

socialAuthenticity is everything; If you can fake that, you’ve got it made.

The above quote is a paraphrasing of a line sometimes attributed to Groucho Marx, and sometimes to others. It’s an important lesson for businesses to keep in mind when they are interacting with their customers online.

Many would say that it’s authenticity itself that matters, but anyone who has used the Internet for longer than five minutes knows that one does not have to be truly authentic to have a positive effect. Although, if a business can manage to be authentic, sincere, and genuine in its communications with its customers, so much the better. Continue reading