No one could have predicted this.

In just a few short months, the coronavirus has changed society. Distributed work and delivery services have never been more important, and all over the world, people struggle to cope with an uncertain future, one marked by isolation, unstable finances, and a spreading pandemic. Businesses have either suspended their marketing or pivoted hard. 

December was quite the month.  Before the month even fully kicked off, we were treated to what was the worst television spot of the holiday season, if not the entire year. The culprit? 

People like to talk a lot about the importance of consistent branding without saying how.  It’s obvious that it’s important for a brand to maintain a cohesive personality across all its platforms. Consumers trust brands they know, they’re more willing to work with brands they recognize.

Much of the marketing that takes place on social media is Business to Consumer (B2C). But Business to Business (B2B) is every bit as prevalent – and every bit as important. Today, we’re going to talk about the core differences between the two, specifically in terms of how it relates to your marketing strategy. 

Generally speaking, the best advice one will hear about multi-level marketing (MLM) is “don’t.” 

Be unique. 

That’s one of the first pieces of advice you’ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It’s how you create value for your audience and engage with both new and existing customers.

People are having fun without you.  

That pervasive idea lies at the core of Fear of Missing Out – or FOMO, as it’s more commonly called. Apprehension at being left out of the loop. Anxiety at missing out on a fun party or cool event. The constant concern that other people are having rewarding, fulfilling lives – and you aren’t. 

As you already know, content is king.

All things being equal, a business with a steady stream of fresh content will inevitably outperform a business that generates no content at all.  Through blog posts, videos, and other materials, you can provide value to your audience beyond your core products and services. You can generate engagement, bring in more traffic to your site, and ultimately help to build a community around your brand.

An unmarried CEO with a six-figure salary. A recently-arrived immigrant who’s still getting on their feet. A stay-at-home dad whose wife is the primary breadwinner for their family. A service industry worker struggling to make ends meet. What do all of these individuals have in common?

What does it mean to be a parent? What comes to mind when you picture a mother or father?