Category Archives: News

What Is Proximity Marketing, and How Can It Be Applied to Your Business?

The right message delivered to the right person in the right place at the right time can make all the difference in the world. That’s the idea behind proximity marketing, which is functionally the “next step” in location-based marketing. Also known as hyperlocal marketing, the tactic leverages a combination of mobile apps and Bluetooth to deliver contextual,  location-based messages to your brand’s most engaged customers.

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ASEOHosting Clarifies IP Geolocation and ccTLD Impact On International SEO

Hudson, FL, February 24, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.

Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region. Continue reading