Category Archives: Search Engine Optimization

What Is Metadata, And Why Should You Care?

What Is Meta DataHey there, folks! Today we’re going to talk about Metadata. For the uninitiated, that’s just a fancy way of saying we’re going to talk about data which is focused on other data.

The topic’s neither as boring nor as useless as you might at first believe, particularly from an SEO standpoint. The truth is, a thorough understanding of the metadata on your website is vital if you ever want to properly optimize your site.
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In An SEO Campaign, What Metrics Really Matter?

In An SEO Campaign, What Metrics Really Matter? Last week, we wrote about how Google is taking legal action against SEO firm Local Lighthouse. Amidst the claims leveled against the company is that it guaranteed customers placement on the first page of the Search Engine Results Page – something Google staunchly maintains is impossible. That last piece concluded with the message that SEO is an intensely strategic practice which requires hard work and a strategic mind.
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It’s Official – There’s No Such Thing As “Guaranteed” Rankings

No Such Thing As Guaranteed RankingsAs most people who know a thing or two about SEO have steadfastly maintained, there’s no such thing as guaranteed rankings, or perfect, ironclad SEO. Now, at long last, we’ve been given a bit of ammunition for our arguments, straight from Google. See, recently the search engine giant took SEO firm Local Lighthouse to court.
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The Anatomy Of A Restructuring According To Google

Anatomy Of RebrandingBy now, you’ve likely heard the news – after all, everyone’s been talking about it. Google’s been bitten by the reorganization bug and announced that it will operate under a parent company known as Alphabet. I know, I know, reorgs don’t exactly have the best reputation in the business world, and they’re often the result of a business that’s either seeking a way to revitalise or lacks any sort of meaningful direction.
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Five Advanced On-Page Tactics Every SEO Professional Should Know

Advanced On Page SEOAlthough traditional search engine optimization doesn’t hold quite the same weight as it used to, that doesn’t mean it’s not worthwhile to school yourself in a few of the tactics generally associated with SEO. After all, even in the era of semantic search, older techniques can still help you rank – and understanding them can give you a greater understanding of the semantic web, besides.

At any rate, search engine optimization is just like any other field – you’re only as good as what you know. That’s where we come in. Today, we’re going to go over a few advanced, less-understood on-page techniques.

Let’s get started.
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Here’s Proof Positive That You Can No Longer Ignore Social SEO

Can No Longer Ignore Social SEOYou’ve probably been told on a few occasions that social media’s a pretty important component of content marketing – that social SEO is something that you as a content creator should understand. Maybe you paid attention to the advice, maybe you didn’t. Either way, research recently released by Pew has revealed that more Americans than ever are using Facebook and Twitter as their primary news source.
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How Can You Tell If You’re Getting Penalized For Bad SEO?

How To Tell If PenalizedThere was a time when a website’s content didn’t matter all that much. As long as the SEO expert responsible for marketing it played nice with Google’s algorithms, it ranked high. Those days, however, are now far behind us.

Today, Google’s way more selective about what sites it allows at the top of its rankings – and far harsher on the tactics it’s identified as underhanded. What that means is that if you engage in black hat SEO, you’re going to get penalized. If you let too much spam crop up on your site, you’re going to get penalized.

And if your site consists of low-quality, ‘thin’ content, you’re going to get penalized.
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Why It’s Functionally Impossible To Predict Google’s Next Update (And Why That Doesn’t Matter)

Impossible To Predict Google UpdatesIf you’re like most webmasters, you probably noticed something troubling at the beginning of last month – namely, that search engine rankings within your industry were all over the place. Some websites completely tanked, others rose straight to the top; worse still, it all happened seemingly without rhyme or reason. Not surprisingly, SEOs quickly went wild with speculation.

What was Google doing?
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Five Mobile Optimization Rules Every Webmaster Needs To Know

Mobile Optimization RulesIt’s official: as of April 21, 2015, “mobile friendliness” is now a ranking factor. What that means is that if your site is not optimized for mobile browsing, it won’t just leave you with a bunch of dissatisfied users. It’ll also leave you with a ranking penalty.

Even if it’s a small penalty, there’s no point in getting hit with it if it’s easily avoided.
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