Let’s face it—keeping up with digital trends can feel like trying to hit a moving target. But staying updated isn’t optional anymore; it’s the price of admission. Just this past month, May 2025 rolled out a cascade of updates in AI, SEO, and WordPress that—if you’re paying attention—could change the way you build and optimize your presence online.
Let me explain.
There’s a lot of misinformation floating around the search engine optimization (SEO) sector. Perhaps it’s because SEO scammers directly benefit from this lack of understanding. Or perhaps it’s simply an inevitable characteristic of any long-running industry.
Either way, there are a few myths that seem to persist more stubbornly than others—today, we’re going to address three of the biggest myths currently plaguing SEO.
Our first is technically a twofer.
A lot of SEO novices develop something of an obsession with quantity. More backlinks. More keywords. Bigger numbers.
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A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics. It’s about more than meta descriptions and site content. User experience is every bit as crucial to creating an effective site.
Because if your site doesn’t perform properly—if it’s not fast, intuitive, and easy to navigate—then none of the other stuff matters. People aren’t going to stick around to see your compelling content. They’re going to leave and likely end up navigating straight to one of your competitors.
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How to Ensure Your Website Resonates
In many ways, content creation is as much a passion as it is a career. The desire to create and express ourselves is a fundamental part of what makes us human. And although content marketing can scratch that itch to some extent, content created for your business is not artistry.
It’s part of a strategy.
A key thing that a lot of people don’t realize about content marketing is that you cannot simply sit down and write whatever comes to mind. Instead, you need to be purposeful and deliberate in what you create.
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Officially added as a ranking factor in 2021, Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals — the metrics by which the search engine measures user experience. Specifically, LCP measures how fast a page loads. In essence, the tool analyzes the load time of the page’s largest content element.
Content types that LCP may measure include:
When someone mentions search engine optimization (SEO), what’s the first thing you think about? Chances are good that if you’re like most people, it’s Google — or rather, its parent company, Alphabet. That’s not surprising.
While Google certainly didn’t invent the search engine market, it has, for more than a decade, defined it. Half of SEO amounts to trying to figure out what Google’s algorithms are doing, and what sort of content they want. Other search engines rarely, if ever, even enter into the equation.
And if they do, they’re almost always playing second string to Google.
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Some people can turn creativity on and off like a faucet, accessing an endless well of inspiration and imagination with ease. We’d be lying if we said we weren’t at least a little jealous. See, for most of us, creativity tends to be a fickle, fleeting thing, coming and going more or less as it pleases.
Most often, this manifests as a lack of inspiration in the brainstorming phase, the inability to come up with compelling content even in spite of knowing what your readers are interested in. The bad news is that there’s no way to avoid this kind of thing entirely. The good news is that if you know where to look, you can overcome this roadblock when it surfaces.
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Small boxes of text that appear at the top of the search engine results page, featured snippets are an effort by Google to provide users with a clear, concise answer to their questions – one that doesn’t require them to click through to the result.
On the surface, that may seem a bit counterproductive. After all, isn’t getting people to access your website the whole reason for doing search engine optimization? If someone doesn’t even click on your site, how does having a featured snippet help you?
First, featured snippets appear in what’s known as position zero on the SERP. Indeed, they always precede the first link on the page. Consequently, this means they’re the very first thing a user sees. Therefore, this goes an incredibly long way towards building brand recognition.
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Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we’ve known for at least a decade. The problem, as noted by search engine marketing expert Moz, is that many sites implement infinite scrolling via JavaScript, which Google can’t really crawl effectively.
(more…)No tracking, targeted advertising, or personal profiling. No search history, and no sharing of user data with advertisers. Unbiased results, untainted by sponsored entries. Encryption and timed expiration. The ability for a business to integrate the software into its own products.
These are the features and functions of OneSearch, Verizon Media’s entry into the search engine market.
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