Category Archives: SEO

How Infinite Scroll Impacts Search Engine Optimization

Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we’ve known for at least a decade. The problem, as noted by search engine marketing expert Moz, is that many sites implement infinite scrolling via JavaScript, which Google can’t really crawl effectively. 

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3 Things Every Mobile-Friendly Website Has In Common

Per Statista, in 2019 mobile devices accounted for about 51 percent of total web page views worldwide.  What that means for you is that if your website isn’t optimized to be viewed and browsed on the small screen, you’re potentially alienating more than half your audience. That’s not the only reason mobile optimization is important, either.

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The 3 Most Important Aspects of YouTube SEO

The 3 Most Important Aspects of YouTube SEO

It’s no secret that just as with Google, YouTube’s algorithms are a closely-guarded secret. Unfortunately, it also seems to be no secret that compared to Google, YouTube seems in many ways to be fumbling in the dark. As noted by Ben Popken of  NBC News, YouTube wants people to spend as much time watching videos as possible, but its algorithms aren’t entirely sure on how.

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