Category Archives: Search Engine Optimization

How To Tell If Penalized

How Can You Tell If You’re Getting Penalized For Bad SEO?

There was a time when a website’s content didn’t matter all that much. As long as the SEO expert responsible for marketing it played nice with Google’s algorithms, it ranked high. Those days, however, are now far behind us.

Today, Google’s way more selective about what sites it allows at the top of its rankings – and far harsher on the tactics it’s identified as underhanded. What that means is that if you engage in black hat SEO, you’re going to get penalized. If you let too much spam crop up on your site, you’re going to get penalized.

And if your site consists of low-quality, ‘thin’ content, you’re going to get penalized. Continue reading

Impossible To Predict Google Updates

Why It’s Functionally Impossible To Predict Google’s Next Update (And Why That Doesn’t Matter)

If you’re like most webmasters, you probably noticed something troubling at the beginning of last month – namely, that search engine rankings within your industry were all over the place. Some websites completely tanked, others rose straight to the top; worse still, it all happened seemingly without rhyme or reason. Not surprisingly, SEOs quickly went wild with speculation.

What was Google doing? Continue reading

Mobile Optimization Rules

Five Mobile Optimization Rules Every Webmaster Needs To Know

It’s official: as of April 21, 2015, “mobile friendliness” is now a ranking factor. What that means is that if your site is not optimized for mobile browsing, it won’t just leave you with a bunch of dissatisfied users. It’ll also leave you with a ranking penalty.

Even if it’s a small penalty, there’s no point in getting hit with it if it’s easily avoided. Continue reading

Virtual Reality Changing Search

How Virtual Reality Could Change Search Engine Marketing

Right now, the thing that everyone’s buzzing about is semantic search. Search engines, we’re told, are getting smarter – better at providing us with precisely what we’re looking for. The prevailing slogan of this shift, trumpeted by the likes of Google, is “things, not strings.”

It’s pretty easy to see where all this stuff came from, too. Smartphones and tablets have become more or less ubiquitous in modern society. With their spread, we’ve seen an increased focus on conversational search – on people asking questions of their devices rather than keying in a few search terms. Continue reading

SEO Not Short Term

SEO Has Never Been A Short-Term Thing – We Need To Stop Treating It As One

I suppose there’s a certain allure to algorithm chasing, really. You’re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. You’re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change. Continue reading

Google Disavow Tool

How Can Overzealous Use Of Google’s Disavow Tool Hurt Your Rankings?

The birth of Google’s Penguin algorithm – designed to cut down on link spam – had one rather unfortunate side effect. No, I’m not talking about all the webmasters claiming they were unjustly penalized by the algorithm. Rather, I’m talking about a new, underhanded tactic being practiced by all the black hat search engine marketers. Continue reading

Optimizing Demand vs Leads

Optimizing For Demand vs Optimizing For Leads: What’s The Difference?

In the world of content marketing, there’s a longtime misunderstanding even greater than the mislabeling of big data. I’m talking about demand generation and lead generation – two terms which are all too often used interchangeably. The truth is that they’re two very different approaches to content creation – and using the wrong one can mean a whole lot of wasted effort on your part.

Perhaps we shouldn’t get too far ahead of ourselves. Let’s start with an explanation of the difference between demand generation and lead generation. That’ll help us explain why the two are so often mixed up with one another, in addition to giving us a springboard into a discussion on optimization. Continue reading

Optimizing Drupal For Google

Optimizing Drupal For Google Search

Optimizing Drupal For GoogleNote: This guide assumes at least a basic knowledge of Drupal, including module installation. If you run into trouble, read through the Drupal Tutorial.

It may not be as popular as WordPress, but you’ll nevertheless find plenty of website owners who swear religiously by Drupal. It’s not hard to see why, really. There’s a lot to love about it.

It’s an incredibly secure platform and frequently updated besides. Drupal’s also easy to customize, with a bevy of both free and premium plugins available to webmasters and an intuitive web interface that makes it ideally suited to manage a large volume of content. Last but certainly not least, it’s extremely powerful from an SEO standpoint. Continue reading

Local Search Engine Marketing

Five Steps You Need To Take For Local Search Engine Marketing

Local Search Engine MarketingWe’re going to start today’s piece off with a few statistics: One third of mobile searches have local intent – meaning 66% of people searching on smartphones and cell phones are looking to purchase something in their immediate area(one-fifth on PCs). Fifty percent of those searches lead the user to visit a retail outlet (34% on desktops/laptops/tablets).

How about a few more statistics? Overall, 74% of Internet users search with local intent. 61% of local searches directly result in a purchase. More than 100 million people a month use Google Maps to find local business information.

Suddenly, local search seems a whole lot more important, doesn’t it? Continue reading

Lesser Known SEO Mistakes

Five Lesser-Known SEO Mistakes You’re Probably Making

Lesser Known SEO MistakesSearch engine optimization can be pretty complicated – especially if you’re new to it. While it’s nowhere near as difficult and technical as some ‘experts’ and ‘gurus’ would have you believe, the learning curve can still be fairly steep. Truth be told, there’s a very good chance that – unless you’re some sort of seasoned expert yourself – you’ve made a bunch of mistakes optimizing your website.

Don’t get too bummed out about that, though. After all, making mistakes is one of the best ways to learn, right?  The first step, of course, is knowing that you messed up in the first place.

To that end, here are a few of the lesser-known mistakes many webmasters tend to make when optimizing their site. Continue reading