Category Archives: Social Media

3 Things to Learn From Tumblr About Social Media

In August, telecommunications company Verizon sold social network and microblogging site Tumblr to WordPress owner Automattic for approximately $3 million. It was, many publications noted, a massive loss on their part. Just two years ago, they purchased the site for $1.1  billion. Most agree that their purchase of the platform was a complete and utter failure. 

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How to Respond to Negative Publicity on Social Media

Have you heard of the Streisand Effect? 

If not, we’ll start the piece off with a bit of a history lesson, courtesy of the Economist. In 2003, singer and actress Barbara Streisand sued the California Coastal Records Project. The organization – whose photographic library features images of nearly the entire California coastline – included photos of Streisand’s cliffside Malibu mansion.

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