Invisible SEO Metric: How Hosting Affects LLM Visibility.
Listen Post Podcast Let’s face it—everyone’s talking about ranking. Page one or bust, right? But that’s just it. The landscape has shifted. Thanks to Large Language Models (LLMs) like ChatGPT, Perplexity, Gemini, and even Google’s own AI Mode (AP News), the future of SEO isn’t just about climbing SERPs. It’s about becoming citable by AI…
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Decoding Content Marketing: What You Need to Know
It’s becoming increasingly clear that traditional advertising is not creating the levels of engagement that marketers might hope for. Consumers are conditioned to barely see banner advertising — assuming they haven’t installed an ad-blocker — and they are very…
How to Adapt to Google’s June/July Algorithm Shifts
Google didn’t release their usual algorithm update news last month, so this week we have a plethora of juicy updates to look at. Recently, Google has focused on three key SERP improvements:
See What Googlebot Sees: Fetch As Google.
A couple of weeks ago we looked at negative SEO and what you can do to protect your site. One of the techniques we mentioned was hacking. Competitors, upon gaining access to a site, may alter the content or…
Beyond Like: The Real Power of Social Proof in Social Media
One of the major psychological foundations for the purported effectiveness of social media marketing is social proof. What is Social Proof? The idea is fairly simple: people are more likely to find a product or service appealing if there is evidence that other…
