Top Ten Ways To Improve Site Speed
As we saw in Part One of our series on website optimization, a slow site can seriously impact user experience. Anything over 3 seconds is going to be an irritation to users, and irritated users lead to lost sales, reduced conversions, and higher bounce rates. As an example, figures released by Walmart show that increased load times are significantly correlated with lowered conversion rates, with a precipitous drop as load times increase between one and three seconds.
Slow load times can also have an effect on SERP results. Google use site speed as one of their signals for determining ranking. It has a much smaller effect than relevant content, but any decent SEO will tell you that, all else being equal, a quicker loading site can give you a bump compared to competitors.
With that in mind, we’re going to take a look at 10 best practices that website owners can implement on their sites to make sure that their users have the best possible experience.