{"id":1111,"date":"2013-04-01T14:00:59","date_gmt":"2013-04-01T14:00:59","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1111"},"modified":"2025-04-19T14:49:01","modified_gmt":"2025-04-19T14:49:01","slug":"seo-content-marketing-and-social-media-the-best-of-march-2013","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2013\/04\/seo-content-marketing-and-social-media-the-best-of-march-2013\/","title":{"rendered":"SEO, Content Marketing, and Social Media: The Best Of March 2013"},"content":{"rendered":"<p>Spring is on the way, and as always it&#8217;s a great time for growth, renewal, and reflection. SEO is a constantly shifting endeavor, so we need to keep on top of the newest thinking, ever ready to exchange worn out strategies for the newest and most effective techniques.<\/p>\n<p>We like to help our clients keep on top of the buzz so they can adapt to changing time, so here&#8217;s our end-of-the-month roundup of the most interesting content we&#8217;ve come across.<\/p>\n<h1>SEO<\/h1>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.entrepreneur.com\/article\/225964\" target=\"_blank\" rel=\"noopener\">5 Strategies for Better &#8216;Link Building&#8217; and Improving Your SEO<\/a><\/h2>\n<p>The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google&#8217;s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how &#8220;backlinks&#8221; should be created. Links that go from another site to yours are called backlinks because they point back&#8230;<br \/>\n<!--more--><\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<p>The face of SEO has changed, and time will tell if it\u2019s for the better. Now it\u2019s extremely difficult for a site to rank on the first page for moderately competitive keywords. The days of blasting the web with your backlinks in order to rank are long gone. In some ways this has leveled the playing field, but it means that webmasters must be extremely cautious with their&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.seomoz.org\/blog\/seo-finds-in-your-server-log\" target=\"_blank\" rel=\"noopener\">SEO Finds In Your Server Log<\/a><\/h2>\n<p>I am a huge Portland Trail Blazers fan, and in the early 2000s, my favorite player was Rasheed Wallace. He was a lightning-rod of a player, and fans either loved or hated him. He led the league in technical fouls nearly every year he was a Blazer; mostly because he never thought he committed any sort of foul. Many of those said technicals came when the opposing&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>The Actual Answers To Every Matt Cutts Video<\/h2>\n<p>Google&#8217;s Matt Cutts has recorded a superhuman number of videos to help struggling site owners understand their site in search. While the videos are great, sometimes the guy just needs to get to the point. With that in mind we&#8217;ve done the hard work and watched every Matt Cutts video to pull out simple, concise versions of his answers: The Short Cutts!<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<p>The goal of a B2B SEO campaign is to improve a search engine presence for specific keywords in order to generate more traffic to the business website. First, when you optimize static website content, you need to conduct keyword research. Then, you implement relevant keywords with search volume naturally into the on-page content and meta information. However, as we know, optimizing&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.google.com\/url?sa=X&amp;q=http:\/\/www.multilingual-search.com\/15-tips-for-international-seo-excellence\/28\/03\/2013\/&amp;ct=ga&amp;cad=CAcQARgBIAAoATAAOABA4cbTigVIAlAAWABiBWVuLVVT&amp;cd=lpwDwQk1W7Y&amp;usg=AFQjCNEdmU5-aTirYLT0fjVaP4AO1lYBsQ\" target=\"_blank\" rel=\"noopener\">15 Tips For International SEO Excellence<\/a><\/h2>\n<p>Are you already catering to an international audience? Or maybe you&#8217;re contemplating international expansion as a means to grow your business? Whichever is the case, there&#8217;s a multitude of factors that come into play when you&#8217;re operating globally.See all stories on this topic \u00bbMultilingual Search<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.google.com\/url?sa=X&amp;q=http:\/\/searchenginewatch.com\/article\/2258019\/Selling-SEO-to-the-C-Suite&amp;ct=ga&amp;cad=CAcQARgBIAAoATAAOABAx8rRigVIAlAAWABiBWVuLVVT&amp;cd=EWVvmRR-TpE&amp;usg=AFQjCNGfVPX9oLCKGdNvEcWmtSyBxPC0oQ\" target=\"_blank\" rel=\"noopener\">Selling SEO to the C-Suite<\/a><\/h2>\n<p>What customers put in the search bar is the expression of intent\u201d, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the Boardroom: Tangible Search Metrics session at SES New York. The session emphasized the importance of executive&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/searchengineland.com\/5-simple-ways-to-debug-your-google-analytics-installation-153391\" target=\"_blank\" rel=\"noopener\">5 Simple Ways To Debug Your Google Analytics Installation<\/a><\/h2>\n<p>As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to \u201cgaq.\u201d However, there are some nice tools that go a long way toward making life easier. If you are questioning the data you\u2019re getting out of Google Analytics&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.seobook.com\/learn-seo\/putting-it-all-together.php\" target=\"_blank\" rel=\"noopener\">Putting it all together<\/a>: SEO Infographic<\/h2>\n<p>A lot of people who sell stuff in the search space tend to over-simplify SEO. To boil it down to a single number. But search is *amazingly* complex. Each keyword and each market has its own unique characteristics. If you learn visually and want to get a look under the hood, check out this infographic on how Google works. You may want to save a copy of it to your hard drive (right click on the&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>Inbound Marketing Trends: March 31, 2013<\/h2>\n<p>Happy Easter! Hopefully, you don&#8217;t eat too many Peeps, Jelly Beans, or chocolate bunnies. Once again, we\u2019ve collected the inbound marketing trends from the past week and put them all in one&#8230; (For the full post, please click the blog title link above.)<\/p>\n<\/div>\n<h1>Content Marketing<\/h1>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/www.google.com\/url?sa=X&amp;q=http:\/\/visual.ly\/how-content-marketing-social-media-killer-seo&amp;ct=ga&amp;cad=CAcQARgBIAEoATAAOABAv_TfigVIAlgAYgVlbi1VUw&amp;cd=I8MEvDtHhEw&amp;usg=AFQjCNHSD8MnZt9HskNaYT-MXQy0iBoXSw\" target=\"_blank\" rel=\"noopener\">How Content Marketing + Social Media = Killer SEO | Visual.ly<\/a><\/h2>\n<p>The person with the biggest bullhorn no longer gets to own the conversation. Today, the most interesting voice gets the microphone.<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>How to Integrate Your Content Strategy &amp; Social Media Campaigns<\/h2>\n<p>It\u2019s the age of \u201ccontent strategy\u201d and \u201ccontent marketing.\u201d Wherever you turn, more and more often, that\u2019s something you\u2019ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy has become even more important. Branded content is working wonders for many companies, and we\u2019re not just talking about the&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>Four Reasons Why Blog Post Titles Matter<\/h2>\n<p>You\u2019re reading this because on some level you\u2019re interested in writing better blog post tiles. Or maybe you\u2019re interested in how titles impact your readers, and how titles impact SEO. No matter how you got here, you arrived because \u201cFive Reasons Blog Post Titles Matter\u201d made you click. Obvious, right? But why? Four reasons why titles are everything Below are a few five things ways titles matter. Share your tips in the comments section. 1. It\u2019s All People See Take&#8230;<\/p>\n<\/div>\n<h1>Social Media<\/h1>\n<div class=\"saved-article clearfix\">\n<h2><a class=\"soft-hover-color\" href=\"http:\/\/windmillnetworking.com\/2013\/03\/28\/google-plus-seo-everybodys-talks-about-it-how-do-you-do-it\" target=\"_blank\" rel=\"noopener\">Google Plus SEO: Everybody&#8217;s Talks About It &#8211; How Do You DO It?<\/a><\/h2>\n<p>Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>How to Use LinkedIn for an SEO Boost<\/h2>\n<p>One of the most effective ways to use LinkedIn or any social media platform is to enhance your profiles using search engine optimization. But \u2013 did you know that not only can you use SEO techniques to help prospective employers or partners find your LinkedIn profile, but you can actually use SEO techniques within your LinkedIn profile to improve&#8230;<\/p>\n<\/div>\n<div class=\"saved-article clearfix\">\n<h2>Without Social Media Your SEO Is Going Nowhere<\/h2>\n<p>Two years ago you could get your webpages ranked in the search engines if you followed a simple formula. You started with keyword research to find the right keywords, you then wrote content which the search engines loved, and finally you\u2019d build some high-quality links to let Google and others know that people valued that content. Today, the SEO game has drastically changed. Today, if you want your website to even show up in Google,&#8230;<\/p>\n<\/div>\n<p>Let&#8217;s tie things up with a look at where Matt Cutts thinks Google will be going in the next decade.<br \/>\n<div class=\"lazy-youtube\" data-id=\"JMY-iNnqUIo\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/JMY-iNnqUIo\/hqdefault.jpg\" alt=\"YouTube Video\" loading=\"lazy\" \/>\n            <button class=\"play-button\" aria-label=\"Play video\"><\/button>\n        <\/div><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spring is on the way, and as always it&#8217;s a great time for growth, renewal, and reflection. SEO is a constantly shifting endeavor, so we need to keep on top of the newest thinking, ever ready to exchange worn out strategies for the newest and most effective techniques. We like to help our clients keep [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[231],"tags":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monthly-content-roundups"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":27,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"predecessor-version":[{"id":3792,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1111\/revisions\/3792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/3791"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}