Marketing moves fast. The SEO strategies that win today \u2013 creating high-quality content, focusing on the metrics that matter to clients and investing in digital PR \u2013 are often far different than what\u2019s come before them. Next-level marketers and SEOs know what it takes to be successful today, but convincing the powers that be within a business or organization can be challenging.<\/p>\n
International SEO: Why the Devil is in the Detail<\/a><\/h2>\nSEO is not clear-cut – never has been and is even less so now. Answers to questions about the best tactics and\u00a0approaches are often of the ‘it depends’ variety, particularly when it comes to International SEO strategies.<\/p>\n
The Future Of SEO in a Socially Driven World<\/a><\/h2>\nIf SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second \u2013 I can explain. In today\u2019s search world, there\u2019s a lot of talk about how social is \u201ctaking over,\u201d how \u201ccontent is king,\u201d and how search engine optimization is \u201cdead\u201d\u00a0\u2013 with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn\u2019t it?<\/p>\n
How to Improve your SEO by Setting up a Multi-National WordPress Site<\/a><\/h2>\n<\/figure>\nWordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It\u2019s now used by over 60 million websites worldwide according to Forbes, including up to 15% of Alexa’s ‘Top 1 million sites.’<\/p>\n<\/figure>\nEssential 2013 SEO Health Check Guide<\/a><\/h2>\n2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site\u2019s SEO is healthy.\u00a0This guide is intended as a comprehensive resource for carrying out a review of your site\u2019s health and SEO performance.<\/p>\n
Why Does SEO Take So Long?<\/a><\/h2>\nIt\u2019s a question many frustrated business owners have asked again and again. It\u2019s a\u00a0completely valid question\u2013yet one that rarely gets answered to anyone\u2019s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you\u2019ll\u00a0see, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.<\/p>\n
SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future<\/a><\/h2>\nIn case you haven\u2019t noticed the SEO buzz kill, it\u2019s practically Armageddon out there, at least\u00a0 for some last gen marketers. For SEO practitioners who don\u2019t know what they\u2019re doing anymore 2013 SEO is brutal man, just brutal.\u00a0 Google\u2019s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater extent.<\/p>\n
Did you know just a little search engine optimization (SEO) magic will do wonders for your website and business? With that, we have 3 simple SEO to-dos that\u2019ll not only make a positive difference for your site, but you can knock \u2018em out in no time. So crack open that laptop, grab a brew (it\u2019s been proven to increase productivity *wink, wink*) and let\u2019s get to work!<\/p>\n
3 International SEO Considerations<\/a><\/h2>\nRunning international SEO campaigns presents many challenges, but can also result in significant rewards. As time goes on, it’s becoming increasingly difficult to rank in Google for targeted keyword due to increased competition and growth of budgets and investments by your competitors in online marketing strategies. Expanding your brand into a multi-national presence compounds the difficulty of your online marketing process exponentially.<\/p>\n
Content Marketing<\/h1>\nContent Isn’t King. Trust Is King.<\/a><\/h2>\nAs you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.<\/p>\n
Blogging on the World Wide Web: Content Marketing for an International Audience<\/h2>\n
The Internet may have made the world your marketplace, but taking your content marketing efforts to a global market isn\u2019t without challenges. When you need to reach past your cultural norm and market to a different part of the world, what do you need to change about your content marketing efforts?<\/p>\n
How Good Content & SEO Creates A Fairytale Ending<\/h2>\n
Perhaps you remember \u201cBeauty and The Beast,\u201d the Disney Classic, as a touching story about a beautiful girl who sees beyond physical appearance. Or, maybe you\u2019re like me, and you remember The Beast as the most terrifying creature in Disney history.<\/p>\n
I don\u2019t know everything about content marketing \u2013 no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing\u2019s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success.<\/p>\n
Social Media<\/h1>\nHow Marketing Legend Guy Kawasaki Manages His Social Media Presence<\/a><\/h2>\nGuy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of\u00a0APE, What the Plus!, Enchantment, and nine other books.\u00a0HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day.<\/p>\n
Ever since Google+ launched back in 2011, small business owners have been curious about its purpose in marketing business plans. Although Google is the world\u2019s most popular search engine, businesses have doubted its engagement and influence in comparison to other social networks.<\/p>\n
The Complete History of Social Media (Infographic)<\/a><\/h2>\nAsk people to do a word association exercise with the term social media and you will likely be bombarded with a slew of \u201cFacebook, Twitter, and Pinterest\u201d <\/i>responses. <\/i>Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands of years.<\/p>\n
We’ll finish up this month’s roundup with Matt Cutts letting us know what you should expect in the next few months in terms of SEO for Google.<\/p>\n
\n ![\"YouTube](\"https:\/\/img.youtube.com\/vi\/xQmQeKU25zg\/hqdefault.jpg\")
\n
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second \u2013 I can explain. In today\u2019s search world, there\u2019s a lot of talk about how social is \u201ctaking over,\u201d how \u201ccontent is king,\u201d and how search engine optimization is \u201cdead\u201d\u00a0\u2013 with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn\u2019t it?<\/p>\n
How to Improve your SEO by Setting up a Multi-National WordPress Site<\/a><\/h2>\n<\/figure>\nWordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It\u2019s now used by over 60 million websites worldwide according to Forbes, including up to 15% of Alexa’s ‘Top 1 million sites.’<\/p>\n<\/figure>\nEssential 2013 SEO Health Check Guide<\/a><\/h2>\n2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site\u2019s SEO is healthy.\u00a0This guide is intended as a comprehensive resource for carrying out a review of your site\u2019s health and SEO performance.<\/p>\n
Why Does SEO Take So Long?<\/a><\/h2>\nIt\u2019s a question many frustrated business owners have asked again and again. It\u2019s a\u00a0completely valid question\u2013yet one that rarely gets answered to anyone\u2019s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you\u2019ll\u00a0see, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.<\/p>\n
SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future<\/a><\/h2>\nIn case you haven\u2019t noticed the SEO buzz kill, it\u2019s practically Armageddon out there, at least\u00a0 for some last gen marketers. For SEO practitioners who don\u2019t know what they\u2019re doing anymore 2013 SEO is brutal man, just brutal.\u00a0 Google\u2019s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater extent.<\/p>\n
Did you know just a little search engine optimization (SEO) magic will do wonders for your website and business? With that, we have 3 simple SEO to-dos that\u2019ll not only make a positive difference for your site, but you can knock \u2018em out in no time. So crack open that laptop, grab a brew (it\u2019s been proven to increase productivity *wink, wink*) and let\u2019s get to work!<\/p>\n
3 International SEO Considerations<\/a><\/h2>\nRunning international SEO campaigns presents many challenges, but can also result in significant rewards. As time goes on, it’s becoming increasingly difficult to rank in Google for targeted keyword due to increased competition and growth of budgets and investments by your competitors in online marketing strategies. Expanding your brand into a multi-national presence compounds the difficulty of your online marketing process exponentially.<\/p>\n
Content Marketing<\/h1>\nContent Isn’t King. Trust Is King.<\/a><\/h2>\nAs you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.<\/p>\n
Blogging on the World Wide Web: Content Marketing for an International Audience<\/h2>\n
The Internet may have made the world your marketplace, but taking your content marketing efforts to a global market isn\u2019t without challenges. When you need to reach past your cultural norm and market to a different part of the world, what do you need to change about your content marketing efforts?<\/p>\n
How Good Content & SEO Creates A Fairytale Ending<\/h2>\n
Perhaps you remember \u201cBeauty and The Beast,\u201d the Disney Classic, as a touching story about a beautiful girl who sees beyond physical appearance. Or, maybe you\u2019re like me, and you remember The Beast as the most terrifying creature in Disney history.<\/p>\n
I don\u2019t know everything about content marketing \u2013 no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing\u2019s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success.<\/p>\n
Social Media<\/h1>\nHow Marketing Legend Guy Kawasaki Manages His Social Media Presence<\/a><\/h2>\nGuy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of\u00a0APE, What the Plus!, Enchantment, and nine other books.\u00a0HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day.<\/p>\n
Ever since Google+ launched back in 2011, small business owners have been curious about its purpose in marketing business plans. Although Google is the world\u2019s most popular search engine, businesses have doubted its engagement and influence in comparison to other social networks.<\/p>\n
The Complete History of Social Media (Infographic)<\/a><\/h2>\nAsk people to do a word association exercise with the term social media and you will likely be bombarded with a slew of \u201cFacebook, Twitter, and Pinterest\u201d <\/i>responses. <\/i>Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands of years.<\/p>\n
We’ll finish up this month’s roundup with Matt Cutts letting us know what you should expect in the next few months in terms of SEO for Google.<\/p>\n
\n \n
WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It\u2019s now used by over 60 million websites worldwide according to Forbes, including up to 15% of Alexa’s ‘Top 1 million sites.’<\/p>\n 2012 was a year of change for the SEO industry and it already feels as though 2013 will be every bit as turbulent. It has never been more important to ensure your site\u2019s SEO is healthy.\u00a0This guide is intended as a comprehensive resource for carrying out a review of your site\u2019s health and SEO performance.<\/p>\n It\u2019s a question many frustrated business owners have asked again and again. It\u2019s a\u00a0completely valid question\u2013yet one that rarely gets answered to anyone\u2019s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you\u2019ll\u00a0see, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.<\/p>\n In case you haven\u2019t noticed the SEO buzz kill, it\u2019s practically Armageddon out there, at least\u00a0 for some last gen marketers. For SEO practitioners who don\u2019t know what they\u2019re doing anymore 2013 SEO is brutal man, just brutal.\u00a0 Google\u2019s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater extent.<\/p>\n Did you know just a little search engine optimization (SEO) magic will do wonders for your website and business? With that, we have 3 simple SEO to-dos that\u2019ll not only make a positive difference for your site, but you can knock \u2018em out in no time. So crack open that laptop, grab a brew (it\u2019s been proven to increase productivity *wink, wink*) and let\u2019s get to work!<\/p>\n Running international SEO campaigns presents many challenges, but can also result in significant rewards. As time goes on, it’s becoming increasingly difficult to rank in Google for targeted keyword due to increased competition and growth of budgets and investments by your competitors in online marketing strategies. Expanding your brand into a multi-national presence compounds the difficulty of your online marketing process exponentially.<\/p>\n As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers.<\/p>\n The Internet may have made the world your marketplace, but taking your content marketing efforts to a global market isn\u2019t without challenges. When you need to reach past your cultural norm and market to a different part of the world, what do you need to change about your content marketing efforts?<\/p>\n Perhaps you remember \u201cBeauty and The Beast,\u201d the Disney Classic, as a touching story about a beautiful girl who sees beyond physical appearance. Or, maybe you\u2019re like me, and you remember The Beast as the most terrifying creature in Disney history.<\/p>\n I don\u2019t know everything about content marketing \u2013 no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing\u2019s role on the social web. The concept is constantly evolving and we content marketers will strive to perfect it indefinitely. But currently, some are promoting false ideas about the concept of content marketing and these are sometimes preventing others from having success.<\/p>\n Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of\u00a0APE, What the Plus!, Enchantment, and nine other books.\u00a0HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day.<\/p>\n Ever since Google+ launched back in 2011, small business owners have been curious about its purpose in marketing business plans. Although Google is the world\u2019s most popular search engine, businesses have doubted its engagement and influence in comparison to other social networks.<\/p>\n Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of \u201cFacebook, Twitter, and Pinterest\u201d <\/i>responses. <\/i>Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands of years.<\/p>\n We’ll finish up this month’s roundup with Matt Cutts letting us know what you should expect in the next few months in terms of SEO for Google.<\/p>\nEssential 2013 SEO Health Check Guide<\/a><\/h2>\n
Why Does SEO Take So Long?<\/a><\/h2>\n
SEO Link Building ALERT! Paid-Organic Social Content Distribution Is The Future<\/a><\/h2>\n
3 International SEO Considerations<\/a><\/h2>\n
Content Marketing<\/h1>\n
Content Isn’t King. Trust Is King.<\/a><\/h2>\n
Blogging on the World Wide Web: Content Marketing for an International Audience<\/h2>\n
How Good Content & SEO Creates A Fairytale Ending<\/h2>\n
Social Media<\/h1>\n
How Marketing Legend Guy Kawasaki Manages His Social Media Presence<\/a><\/h2>\n
The Complete History of Social Media (Infographic)<\/a><\/h2>\n
\n