{"id":1328,"date":"2013-07-02T14:20:08","date_gmt":"2013-07-02T14:20:08","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1328"},"modified":"2025-05-22T14:06:25","modified_gmt":"2025-05-22T14:06:25","slug":"seo-content-marketing-social-media-best-june-2013","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2013\/07\/seo-content-marketing-social-media-best-june-2013\/","title":{"rendered":"SEO, Content Marketing, and Social Media: The Best Of June 2013"},"content":{"rendered":"

June brought the warm weather and also warmed up the old SEO vs. content marketing debate. Throw social media into the mix and you have a real quagmire. In that spirit, we’ve gathered up the best SEO, content marketing, and social media articles from June. After you’ve taken a moment to peruse our selections, let us know where you stand on the debate in the comment section below.<\/p>\n

SEO<\/h1>\n

Keyword Research is now a Dirty Trick?<\/h2>\n

Since the announcement of a\u00a0new Penguin Update 2.0 some people are running scare and others are shouting, \u201cKeywords?! I don\u2019t even know what keywords are. I just write for my audience!\u201d What makes you\u00a0think using\u00a0keywords is some sort of dirty trick? Google wants you to use keywords to guide them in cataloging your content. How else would they know where to put your stuff?<\/p>\n

The 5 Basic Fundamentals of Selecting Keywords that Rank<\/h2>\n

Optimizing your website and landing pages for search is critical for your brand\u2019s online reputation and driving more traffic to your site to help your business get found. The value of having a high-ranking search result on the first page of Google results should be clear to marketers because the majority share of search traffic will to go just a few terms on the front page\u2014and the valuable, attractive content they represent.<\/p>\n

Keeping It Fresh: SEO\u2019s Role in Content Creation<\/h2>\n

At Webtrends, we are fortunate to collaborate with world-class enterprise SEO clients. Consequently, for a significant number of these clients, integrating search considerations directly into the content creation process is not merely an option but a fundamental requirement. Indeed, many forward-thinking brands now recognize that SEO’s value extends beyond simple metrics such as rankings, organic traffic to their site, time spent on page, and bounce rates.<\/p>\n

The Deep, Dark Secret of SEO<\/h2>\n

During the last five years, many of the most successful content sites have been associated with \u2014 or pejoratively accused of employing \u2014 search engine optimization (SEO). The term itself is as common as it is murky. The gist is that most people find content they want using Google, and so if your website\u2019s content is appealing to Google, then you will attract more visitors.<\/p>\n

How Difficult is It to Rank?<\/a><\/h2>\n

In a new series of blog posts, I want to debunk a myth \u2013 a lie told by some people that SEO is easy or that you can make guarantees. Specifically, I want to explore the empty promise of ranking for a certain keyword in a certain position. These are sold to honest people that are looking to grow their business and this makes me angry.<\/p>\n

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Google aims to make mobile SEO mandatory<\/a><\/h2>\n

The world is growing increasingly mobile-centric and Google is more aware of this fact than most others. Google has high hopes for the mobile space, and not just because of its Android mobile operating system. The company has tied itself to the emerging mobile commerce field and has also been putting significantly more focus on mobile advertising.<\/p>\n

Wow, A Lot Of Stuff Just Happened In SEO<\/h2>\n

It\u2019s been a pretty big week for search and SEO news. There have been a lot of announcements, not only from Google, but from Google competitors. Let\u2019s recap, and discuss in the comments.<\/p>\n

Do I Need to Design With SEO in Mind? A Guide for Designers<\/a><\/h2>\n

You\u2019re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work. It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process.<\/p>\n

How To Optimize Your Landing Pages (Infographic)<\/a><\/h2>\n

If your company is considering using a landing page, take a minute to browse this week\u2019s infographic.\u00a0 It\u2019s important to know what they are and why they are essential to motivating leads through the purchase process. This week\u2019s choice shows you How To Optimize Your Landing Pages.<\/p>\n

Content Marketing<\/h1>\n

Infographic: Average Reader Will Only Read 20% of Web Content<\/a><\/h2>\n

I don\u2019t know how accurate these statistics are (I\u2019ve heard the 8 second observation from Sally Hogshead before), but I love this infographic for its underlying message: we oftentimes take readers for granted. Specifically their time and attention. A great reminder with some pretty great tips to regain perspective.<\/p>\n

The 4 Types of Content Metrics That Matter<\/a><\/h2>\n

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.\u00a0Once you\u2019ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.<\/p>\n

20 Ideas For Common Sense Content<\/a><\/h2>\n

Ah, COMMON SENSE. It seems somewhere along the path someone got it wrong; calling it COMMON sense, that is. What\u2019s sensible to you may not be so sensible to me. And as for having sense in common? HA!<\/p>\n

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate<\/h2>\n

The headlines scream: Content marketing usurps SEO! Furthermore, some ask: Has content marketing truly killed SEO? Indeed, others declare: Content marketing overtakes SEO! Frequently, the word “versus” pits these alleged rivals against each other. Honestly, it’s exasperating. However, wait just a moment. Specifically, shoot me after you’ve read (and perhaps disagreed with) my strong point of view. This perspective concerns the overhyped topic of the day. Ultimately, this has become a supposed showdown between content marketing and SEO.<\/p>\n

Social Media<\/h1>\n

Social Media Winter is Coming \u2013 An Infographic<\/a><\/h2>\n

Inspired by Game of Thrones (because we\u2019re all huge fans and can\u2019t wait for the season finale!), the infographic below breaks down some of the significant \u201csocial media blockades\u201d we\u2019ve seen from the biggest Houses in the realm. Social media winter is coming. Are you prepared?<\/p>\n

5 Tips To Grow Your Twitter Followers The Right Way<\/h2>\n

You\u2019ve started your business, and you\u2019ve heard that now you need to get on that whole Internet marketing thing. You\u2019ve created your Twitter account, but need people to follow you. There are a lot of bad ways you could go about getting tons of followers, but if you want your Twitter account to be effective you need to get the right followers.<\/p>\n

Drowning In Data \u2013 How Can Businesses Stay Afloat In The Sea Of Social Media? [INFOGRAPHIC]<\/a><\/h2>\n

In less than a decade, social media has evolved from an innovative, albeit fairly casual digital connection between friends to an all-consuming business and marketing powerhouse that can quickly overwhelm with the sheer number of options and data available to both the end user and brands of all shapes and sizes.<\/p>\n

5 Social Media Tips to Ignore<\/a><\/h2>\n
Do a quick Google search or scour the front pages of your favorite social media blogs and you\u2019ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you\u2019ll see those tips and bits of advice contradict each other.<\/div>\n
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]<\/h2>\n

It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it\u2019s never interesting enough to warrant a three paragraph explanation on one Facebook post\u2026<\/p>\n<\/div>\n

We’ll finish up this month’s roundup with Matt Cutts answering the question, “Does using stock photos on your pages have a negative effect on rankings?”<\/p>\n

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