{"id":135,"date":"2012-01-17T17:12:10","date_gmt":"2012-01-17T17:12:10","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=135"},"modified":"2014-02-08T18:27:21","modified_gmt":"2014-02-08T18:27:21","slug":"search-plus-your-world","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2012\/01\/search-plus-your-world\/","title":{"rendered":"Search, Plus Your World&#8217;, a Game Changer?"},"content":{"rendered":"\n<p>Google&#8217;s awkwardly-named new results page has been stirring quite a lot of attention this past week. Rather than go in-depth explaining the change, we&#8217;ll first let one of Google&#8217;s pretty product videos do the talking:<\/p>\n\n\n\n<p>For those that still aren&#8217;t seeing the new results page consistently (a <a href=\"http:\/\/www.seomoz.org\/blog\/why-every-marketer-now-needs-a-google-strategy\">lot of people still<\/a>, according to SEOmoz&#8217;s Rand Fishkin), Google&#8217;s Matt Cutts posted <a href=\"http:\/\/www.mattcutts.com\/blog\/search-plus-your-world\/\" target=\"_blank\" rel=\"noopener\" title=\"\">this blog<\/a>, talking about how he&#8217;d used the new feature.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Power of Social Media<\/h2>\n\n\n\n<p>It&#8217;s not surprising that social media is increasingly integrated into search results. However, for many, including us, the new results seem different. They make Google function more like a social network&#8217;s internal search box. This feels unlike the neutral, organic search engine crawling that people have come to appreciate from Google.<\/p>\n\n\n\n<p>For many, Larry Page&#8217;s recent appointment as company CEO has been unsettling. In fact, it has left a bad taste in a lot of people&#8217;s mouths. This is evident in popular blogger headlines from the past week. Some titles include &#8220;Google Just Killed Its Search Engine.&#8221; Another headline reads &#8220;Google Just Made Bing the Best Search Engine.&#8221;<\/p>\n\n\n\n<p>All of this said, Search, Plus Your World is still a very new feature, and it&#8217;s difficult to predict where it will go for certain. Some retooling to include the other social networks without prejudice, and creating a new name while the marketing department doesn&#8217;t have the day off, could certainly be a game changer.<\/p>\n\n\n\n<p>Despite these initial reactions and concerns, it&#8217;s crucial to remember that &#8220;Search, Plus Your World&#8221; remains a nascent feature.<\/p>\n\n\n\n<p>The marketing department could undertake a rebranding effort. This might create a less self-referential and more appealing name. Such a change could significantly impact public reception. It could also affect long-term adoption. <\/p>\n\n\n\n<p>The future of search in this evolving social context is still an open and intriguing question.<\/p>\n\n\n<p>\n<div class=\"lazy-youtube\" data-id=\"8Z9TTBxarbs\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/8Z9TTBxarbs\/hqdefault.jpg\" alt=\"YouTube Video\" loading=\"lazy\" \/>\n            <button class=\"play-button\" aria-label=\"Play video\"><\/button>\n        <\/div><\/p>\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s awkwardly-named new results page has been stirring quite a lot of attention this past week. Rather than go in-depth explaining the change, we&#8217;ll first let one of Google&#8217;s pretty product videos do the talking: For those that still aren&#8217;t seeing the new results page consistently (a lot of people still, according to SEOmoz&#8217;s Rand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":30,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":3498,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/3498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4025"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}