The internet is abuzz with chatter about the new Google Search plus Your World.\u00a0 Love it hate it, for now it is here to stay.\u00a0 The question is what effect if any it will have on your SEO efforts.\u00a0 This isn\u2019t the first time Google has attempted to individualize search results.\u00a0 Your physical location and sites you tend to go to regularly all have an impact on the results that you receive.<\/p>\n
Google has now taken it one giant step forward.\u00a0 With Google SPYW, your own personal experiences and those of your friends and associates in your circles will rank higher in search results than websites with more authority and links.<\/p>\n
Google + results include Google + profiles and Google People and Pages which in turn steals prime top of the page result spots.\u00a0 Why might this change affect you?\u00a0 Ninety million users have signed on and are using Google + to date.<\/p>\n
Google is giving very little option to users on whether or not they want these search results.\u00a0 Currently anyone signing up for a new Gmail account, YouTube account and so on, are required to sign up for a Google +\u00a0 account.\u00a0 When logged in to Google + the SPYW is the default search option.\u00a0 It can be changed, but the button to do so is small and it is not obvious as to what it is for.\u00a0 Also, the search option changes back to Google + even after you have changed it, each time you log out.<\/p>\n
Another issue is that even when not logged into Google + you will find that Goggle People and Places show up in search results.\u00a0 There is no way to turn this option off.\u00a0 Some critics say that Google SPYW forfeits relevant search results for social media resulting in a Hodge-podge that lack any authority or relevant content.<\/p>\n
Whether you are friend or foe of the new Google + it is going to be even more important to produce keyword rich content that provides useable information that can be shared with others in your circle and beyond.\u00a0 Speaking of circles, just how many are you in?\u00a0 Increasing your exposure by growing your circles, (you can\u2019t add yourself to a circle, someone must add you), will enhance the opportunity for your content to be seen not only in Google + but also in search engines in general.<\/p>\n","protected":false},"excerpt":{"rendered":"
The internet is abuzz with chatter about the new Google Search plus Your World.\u00a0 Love it hate it, for now it is here to stay.\u00a0 The question is what effect if any it will have on your SEO efforts.\u00a0 This isn\u2019t the first time Google has attempted to individualize search results.\u00a0 Your physical location and […]<\/p>\n","protected":false},"author":2,"featured_media":4981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":4,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":4983,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/141\/revisions\/4983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4981"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}