SEO<\/h1>\nWhat Google\u2019s Latest Panda Update Means for Your SEO<\/a><\/h2>\nWhen Google\u2019s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again\u2014call it Panda 2.0\u2014and every marketer and small business needs to adapt once more.<\/p>\n
5 SEO Strategies Every Company Needs to Master [INFOGRAPHIC]<\/a><\/h2>\nFailing to optimize your company\u2019s website for search can have a disastrous effect on your online marketing efforts. Every company needs to have a good grasp of the latest Search Engine Optimization (SEO) techniques and the key strategies required for high search rankings.<\/p>\n
10 Tips For Using YouTube To Kill At Local SEO<\/a><\/h2>\n\nHere\u2019s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It\u2019s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.<\/p>\n<\/div>\n
4 Ways to Win at Tablet and Mobile SEO<\/a><\/h2>\nIf you ask any online publisher or blogger about tablets and mobile, you’ll likely hear the same response: “Oh yeah, we’re seeing more and more traffic from mobile devices.” However, what are these online publishers actually doing about this huge trend that impacts their business? Unfortunately, for the vast majority of them, the answer is still nothing.<\/p>\n<\/figure>\nCreating and implementing a full SEO strategy can be a lengthy process. It often starts with a detailed website health check. Background research is also key. When done properly, this can take a lot of time. However, this can seem counter-productive. It delays making changes and fixes. These changes can actually improve your site’s performance.<\/p>\n
10 Things Google Can’t Resist<\/a><\/h2>\nGetting your business found in Google is all the rage these days. And, rightly so. Google is still the top search engine, with 67% of all monthly searches happening there. That\u2019s why the inquiring minds of business owners everywhere want to know: \u201cHow do I get my business to show up on Google when someone searches?\u201d<\/p>\n
While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider.<\/div>\n<\/div>\nAs a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer \u201ccarrot.\u201d The same is true for when asked about a popular tool (the majority of us, of course, say \u201chammer.\u201d) This is known as the Prototype Theory, or a \u201cmode of graded categorization in cognitive science, where some members of a category are more central than others.”<\/p>\n
Google Secure Search: Reacting to Keyword Not Provided<\/a><\/h2>\nThere has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search is the name for a change originally introduced in 2011. At that time, Google decided to start encrypting keyword search data for logged in users only, which was positioned as potentially impacting less than 10%\u00a0of searches.<\/p>\n
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google\u2019s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with the celebration of Google\u2019s fifteenth birthday, Hummingbird takes semantic search, which is all about natural language processing and search query intent, and adds three new levels to it.<\/p>\n
Content Marketing<\/h1>\n3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
To the layperson, it might almost seem like an e-commerce business can\u2019t fail. When the term eCommerce <\/i>is used, many of us immediately think of sites like Amazon.com\u2014so mighty, they seem almost to dominate our world, rarely missing a step and never failing to offer consumers precisely what they need. The reality, of course, is far more complicated.<\/p>\nHow to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n ![\"YouTube](\"https:\/\/img.youtube.com\/vi\/QSEqypgIJME\/hqdefault.jpg\")
\n
When Google\u2019s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. Now Google has updated its algorithms again\u2014call it Panda 2.0\u2014and every marketer and small business needs to adapt once more.<\/p>\n
5 SEO Strategies Every Company Needs to Master [INFOGRAPHIC]<\/a><\/h2>\nFailing to optimize your company\u2019s website for search can have a disastrous effect on your online marketing efforts. Every company needs to have a good grasp of the latest Search Engine Optimization (SEO) techniques and the key strategies required for high search rankings.<\/p>\n
10 Tips For Using YouTube To Kill At Local SEO<\/a><\/h2>\n\nHere\u2019s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It\u2019s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.<\/p>\n<\/div>\n
4 Ways to Win at Tablet and Mobile SEO<\/a><\/h2>\nIf you ask any online publisher or blogger about tablets and mobile, you’ll likely hear the same response: “Oh yeah, we’re seeing more and more traffic from mobile devices.” However, what are these online publishers actually doing about this huge trend that impacts their business? Unfortunately, for the vast majority of them, the answer is still nothing.<\/p>\n<\/figure>\nCreating and implementing a full SEO strategy can be a lengthy process. It often starts with a detailed website health check. Background research is also key. When done properly, this can take a lot of time. However, this can seem counter-productive. It delays making changes and fixes. These changes can actually improve your site’s performance.<\/p>\n
10 Things Google Can’t Resist<\/a><\/h2>\nGetting your business found in Google is all the rage these days. And, rightly so. Google is still the top search engine, with 67% of all monthly searches happening there. That\u2019s why the inquiring minds of business owners everywhere want to know: \u201cHow do I get my business to show up on Google when someone searches?\u201d<\/p>\n
While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider.<\/div>\n<\/div>\nAs a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer \u201ccarrot.\u201d The same is true for when asked about a popular tool (the majority of us, of course, say \u201chammer.\u201d) This is known as the Prototype Theory, or a \u201cmode of graded categorization in cognitive science, where some members of a category are more central than others.”<\/p>\n
Google Secure Search: Reacting to Keyword Not Provided<\/a><\/h2>\nThere has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search is the name for a change originally introduced in 2011. At that time, Google decided to start encrypting keyword search data for logged in users only, which was positioned as potentially impacting less than 10%\u00a0of searches.<\/p>\n
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google\u2019s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with the celebration of Google\u2019s fifteenth birthday, Hummingbird takes semantic search, which is all about natural language processing and search query intent, and adds three new levels to it.<\/p>\n
Content Marketing<\/h1>\n3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
To the layperson, it might almost seem like an e-commerce business can\u2019t fail. When the term eCommerce <\/i>is used, many of us immediately think of sites like Amazon.com\u2014so mighty, they seem almost to dominate our world, rarely missing a step and never failing to offer consumers precisely what they need. The reality, of course, is far more complicated.<\/p>\nHow to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
Here\u2019s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It\u2019s particularly effective in local search since relatively few businesses have created and published video promotions for themselves.<\/p>\n<\/div>\n
4 Ways to Win at Tablet and Mobile SEO<\/a><\/h2>\nIf you ask any online publisher or blogger about tablets and mobile, you’ll likely hear the same response: “Oh yeah, we’re seeing more and more traffic from mobile devices.” However, what are these online publishers actually doing about this huge trend that impacts their business? Unfortunately, for the vast majority of them, the answer is still nothing.<\/p>\n<\/figure>\nCreating and implementing a full SEO strategy can be a lengthy process. It often starts with a detailed website health check. Background research is also key. When done properly, this can take a lot of time. However, this can seem counter-productive. It delays making changes and fixes. These changes can actually improve your site’s performance.<\/p>\n
10 Things Google Can’t Resist<\/a><\/h2>\nGetting your business found in Google is all the rage these days. And, rightly so. Google is still the top search engine, with 67% of all monthly searches happening there. That\u2019s why the inquiring minds of business owners everywhere want to know: \u201cHow do I get my business to show up on Google when someone searches?\u201d<\/p>\n
While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider.<\/div>\n<\/div>\nAs a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer \u201ccarrot.\u201d The same is true for when asked about a popular tool (the majority of us, of course, say \u201chammer.\u201d) This is known as the Prototype Theory, or a \u201cmode of graded categorization in cognitive science, where some members of a category are more central than others.”<\/p>\n
Google Secure Search: Reacting to Keyword Not Provided<\/a><\/h2>\nThere has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search is the name for a change originally introduced in 2011. At that time, Google decided to start encrypting keyword search data for logged in users only, which was positioned as potentially impacting less than 10%\u00a0of searches.<\/p>\n
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google\u2019s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with the celebration of Google\u2019s fifteenth birthday, Hummingbird takes semantic search, which is all about natural language processing and search query intent, and adds three new levels to it.<\/p>\n
Content Marketing<\/h1>\n3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
To the layperson, it might almost seem like an e-commerce business can\u2019t fail. When the term eCommerce <\/i>is used, many of us immediately think of sites like Amazon.com\u2014so mighty, they seem almost to dominate our world, rarely missing a step and never failing to offer consumers precisely what they need. The reality, of course, is far more complicated.<\/p>\nHow to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
Creating and implementing a full SEO strategy can be a lengthy process. It often starts with a detailed website health check. Background research is also key. When done properly, this can take a lot of time. However, this can seem counter-productive. It delays making changes and fixes. These changes can actually improve your site’s performance.<\/p>\n
10 Things Google Can’t Resist<\/a><\/h2>\nGetting your business found in Google is all the rage these days. And, rightly so. Google is still the top search engine, with 67% of all monthly searches happening there. That\u2019s why the inquiring minds of business owners everywhere want to know: \u201cHow do I get my business to show up on Google when someone searches?\u201d<\/p>\n
While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider.<\/div>\n<\/div>\nAs a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer \u201ccarrot.\u201d The same is true for when asked about a popular tool (the majority of us, of course, say \u201chammer.\u201d) This is known as the Prototype Theory, or a \u201cmode of graded categorization in cognitive science, where some members of a category are more central than others.”<\/p>\n
Google Secure Search: Reacting to Keyword Not Provided<\/a><\/h2>\nThere has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search is the name for a change originally introduced in 2011. At that time, Google decided to start encrypting keyword search data for logged in users only, which was positioned as potentially impacting less than 10%\u00a0of searches.<\/p>\n
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google\u2019s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with the celebration of Google\u2019s fifteenth birthday, Hummingbird takes semantic search, which is all about natural language processing and search query intent, and adds three new levels to it.<\/p>\n
Content Marketing<\/h1>\n3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
To the layperson, it might almost seem like an e-commerce business can\u2019t fail. When the term eCommerce <\/i>is used, many of us immediately think of sites like Amazon.com\u2014so mighty, they seem almost to dominate our world, rarely missing a step and never failing to offer consumers precisely what they need. The reality, of course, is far more complicated.<\/p>\nHow to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
As a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer \u201ccarrot.\u201d The same is true for when asked about a popular tool (the majority of us, of course, say \u201chammer.\u201d) This is known as the Prototype Theory, or a \u201cmode of graded categorization in cognitive science, where some members of a category are more central than others.”<\/p>\n
Google Secure Search: Reacting to Keyword Not Provided<\/a><\/h2>\nThere has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure Search is the name for a change originally introduced in 2011. At that time, Google decided to start encrypting keyword search data for logged in users only, which was positioned as potentially impacting less than 10%\u00a0of searches.<\/p>\n
If there was any doubt about the speed at which Google is developing semantic search at a global level, the announcement of Hummingbird, Google\u2019s latest semantic algorithm update, should make everyone sit up and take notice. Timed to coincide with the celebration of Google\u2019s fifteenth birthday, Hummingbird takes semantic search, which is all about natural language processing and search query intent, and adds three new levels to it.<\/p>\n
Content Marketing<\/h1>\n3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
To the layperson, it might almost seem like an e-commerce business can\u2019t fail. When the term eCommerce <\/i>is used, many of us immediately think of sites like Amazon.com\u2014so mighty, they seem almost to dominate our world, rarely missing a step and never failing to offer consumers precisely what they need. The reality, of course, is far more complicated.<\/p>\nHow to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
3 Reasons Why eCommerce Companies Need Content Marketing<\/h2>\n
How to Use LinkedIn for Content Marketing<\/a><\/h2>\nDid you know that four out of five LinkedIn users influence\u00a0or make purchasing decisions themselves? That content published on LinkedIn is generating\u00a0six times more engagement than job updates? That 64% of LinkedIn members expect\u00a0content updates to be both informative and insightful?<\/p>\n
Twitter continues to go from strength to strength as a social media platform and powerful content marketing tool. With 500 million accounts and 200 million active users, no individual or company with a message, product or service to share can afford not to reach out to this vast interconnected audience.<\/p>\n
Is Content Marketing Synonymous with Thought Leadership?<\/h2>\n
Almost every business blogger aspires to be regarded as a thought leader in his or her respective field. It comes with a lot of perks: gaining desired traffic, a huge following, exposure on other blogs, and even individual success such as making a name throughout an entire industry.<\/p>\n
What Cult Television Can Teach You About Content Strategy<\/a><\/h2>\nI am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programs. Another component that makes these sorts of TV shows such a joy to watch is the emphasis on overriding themes and how they affect the characters and drive the plot forward.<\/p>\n
Social Media<\/h1>\nHow to Search Old Tweets and Find Influencers with Topsy<\/h2>\n
Have you ever needed to find an old tweet? It’s nearly impossible. Twitter search doesn’t go back more than a few weeks. Most social media tools only show recent tweets. Today, Topsy helped marketers everywhere. It introduced what Twitter promised but hasn’t released. This is the ability to search all past tweets.<\/p>\n
Raise your hand if you have a Twitter follower from Japan. What about Facebook friends in India? Does that mean your social media is international? Probably not. Connecting with fans, followers, or customers worldwide on a few platforms isn’t the same as engaging with them. It’s also not the same as being part of their online world.<\/p>\n
Infographic: Vine Videos \u2013 The Facts<\/h2>\n
Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. Whether Vine is already part of your video strategy or not, this infographic will help, looking at the best brands on Vine and the way they are using the six-second video sharing platform.<\/p>\n
4 Things Star Wars Taught Us About Social Media<\/a><\/h2>\n“Do, or do not. There is no try.” Need to connect with customers? Need to get an X-Wing out of a swamp? Either way, go ahead and do it. Don’t try to do it. Also, don’t do it passively. Have a plan. Social media is an ongoing campaign. You can’t think of it like buying an ad.<\/div>\n\n10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
10 Missed Opportunities on Social Media<\/h2>\n\nMuch has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n \n
Much has been said and written about social media and the way on how best to use the new medium is still being written. That\u2019s okay, though: fifty years after the invention of television, we\u2019re still looking for ways to increase its impact. The search for improvement will never end, and a good thing too.<\/p>\n<\/div>\n<\/div>\n
We’ll finish up this month’s roundup with Matt Cutts answering the question, “Can nofollow links hurt my site’s ranking?”<\/p>\n
\n