{"id":1552,"date":"2013-11-01T12:57:13","date_gmt":"2013-11-01T12:57:13","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1552"},"modified":"2025-03-04T07:12:44","modified_gmt":"2025-03-04T07:12:44","slug":"seo-content-marketing-social-media-best-october-2013","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2013\/11\/seo-content-marketing-social-media-best-october-2013\/","title":{"rendered":"SEO, Content Marketing, and Social Media: The Best of October 2013"},"content":{"rendered":"

Did you spend all month working on your Halloween costume? If so, we hope you were rewarded with vast amounts of candy last night.\u00a0Knowing that your attention may have been focused on your preparations, we’ve gathered the best SEO, content marketing, and social media articles from October for your convenience. Therefore, if you’re looking for the same great content throughout the rest of the month, don’t forget to check in with us at Twitter<\/a>, Facebook<\/a>.<\/p>\n

SEO<\/h2>\n

Have you heard about Google\u2019s 15th<\/sup> birthday present to itself? Last week, the world\u2019s undisputed search giant rolled out an all-new search algorithm, dubbed Hummingbird because \u201cit\u2019s fast and light.\u201d The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company\u2019s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001.<\/p>\n

There are no two ways about it – the looming 100% (not provided) is tough for online marketers. Specifically, it\u2019s tough for SEOs. As a result, they will have fewer tools to find opportunities for search term growth, to dissect brand versus non-brand search terms, and to tie search terms to traffic growth.<\/p>\n

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Ever since Google released its Penguin algorithm, website owners have been swimming in murky and dangerous waters. It is no longer enough to get lots of good quality links pointing to your site. You also have to avoid the naval mines* lying in ambush \u2013 links from sites that Google considers to be toxic.<\/p>\n<\/div>\n

Recipe for a Quality Link<\/a><\/h3>\n

Every good cook knows that now and then you need to take stock of what\u2019s in your pantry. Otherwise, items can go bad and when used could ruin a dish and possibly make someone sick. Or, you keep buying ingredients when you already have them, which is a waste of space and money.<\/p>\n

How to Get High Quality Backlinks (Without Guest Posting)<\/a><\/h3>\n

You already know that the only way to move your site to the top of Google is to build high quality backlinks (and lots of them). That much is clear. But how do you find authoritative sites that might be interested in linking to you? And how do you get them to actually add your link\u2026without bribing them with a guest post, link exchange or cash?<\/p>\n

The DOs and DON\u2019Ts of SEO \u2013 The Easiest Way To Appear On Google<\/a><\/h3>\n

Google\u2019s new update \u2013 Hummingbird has changed Google\u2019s algorithm. Fortunately, there are SEO properties that have and will remain constant. This article will illustrate the easy way to ensure your website runs optimally for both people and machines \u2013 visitors and Google\u2019s bots (crawlers).<\/p>\n

Need High-Value Links? Blend Social Media and SEO Activities<\/a><\/h3>\n

Social media and search engine optimization are two of the best ways to get traffic and exposure for your website. When combined, they can create impressive results. Specifically, SEO became prominent in the past decade as websites continued to experiment with new methods of boosting traffic and sales.<\/p>\n

International SEO: 22 Tools and One Infographic to Help Improve Your Strategy<\/a><\/h3>\n

International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs. Unfortunately it’s not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese.<\/p>\n

The SEO Value of Discussion Boards<\/h3>\n

These days when it comes to SEO the name of the game is content creation. It\u2019s no secret that Google privileges sites with lots of fresh, quality content. Plus, if visitors find it useful and engaging they are more likely to become customers, and maybe even loyal brand followers. The need for content is a no-brainer; the problem is creating it.<\/p>\n

Top Design Missteps that Will Kill Your Website’s SEO<\/a><\/h3>\n

Designing a website is a complex task. Indeed, there are many elements to consider, such as usability, brand guidelines, user experience, and basic styling. However, for designers and developers, when trying to apply the newest technologies to a website, it can be easy to forget the impact of these techniques on a site’s search rankings.<\/p>\n

Content Marketing<\/h2>\n

Don\u2019t Let Content Marketing Myths Stifle Your Sales<\/h3>\n

If you\u2019re a startup struggling to get off the ground or an established business seeking to reignite a stalled sales pipeline, there\u2019s a good chance you could use some content marketing. In fact, a recent study from Forbes and IPG Media shows that content helps companies win fans and customers.<\/p>\n

Content\u2019s Ten Commandments<\/a><\/h3>\n

Content marketing continues to rise in importance for marketers, with one recent piece of research by Content Marketing Agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands.<\/p>\n

Vastly Improving Your Content Marketing<\/a><\/h3>\n

In many situations in life, the less you say, the more effective your words will\u00a0be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don\u2019t grow impatient and move on.<\/p>\n

5 Step Guide to Marketing on Tumblr<\/a><\/h3>\n

The next big thing to hit the shelves of digital marketing is a site called Tumblr. Despite the peculiar name, it pulled a massive amount of news when acquired by Yahoo for over $1 billion earlier this year (yep, that\u2019s a billion).<\/p>\n

What wisdom does the creator of \u201cBreaking Bad\u201d have to share with content marketers? Actually, quite a bit. Vince Gilligan, the \u201cBreaking Bad\u201d showrunner, took the stage at Eloqua Experience. There, he chatted about the start of his career, his hit show, and what it means for marketers.<\/p>\n

Social Media<\/h2>\n

Using Hashtags in Social Media is Good for Your Business : A How To Guide<\/a><\/h3>\n

Hashtags are used on all social networks now, becoming a critical way to communicate and link information everywhere from Pinterest, to Facebook and Twitter, Hashtags are the key to discovering, communicating and sharing.<\/p>\n

Most Social Networks Are Wrong For Your Brand (Here\u2019s How to Know)<\/h3>\n

Most social networks are a waste of time. Wikipedia lists almost 200 social networking websites. The list comes with a disclaimer: \u201cThis list is not exhaustive, and is limited to notable, well-known sites.\u201d Most of these 200 social networks are wrong for your brand.<\/p>\n

While the perfect couple may not exist in real life, social media and SEO are the \u2018It\u2019 couple in the digital arena. The synergy between the two offers the best of both worlds \u2013 quality content and results. \u00a0The active interaction of SEO and social media can benefit outreach and promotion, content creation, brand management and goal tracking.<\/p>\n

28 Tips to Woo Your Followers with Enchanting Tweets<\/a><\/h3>\n

Millions of Twitter users send billions of tweets each week. So, how can you stand out? Can your tweets get noticed in the endless stream of Twitter chatter? How do you enchant your followers? And how do you get retweeted? First, you need to ensure you don\u2019t sound like a boring old sod or a sleazy salesman.<\/p>\n

How to Convert Social Media Followers into Holiday Buyers [Infographic]<\/h3>\n

I\u2019ve noticed something interesting on Pinterest recently. People have been regularly repining a DIY wreath I pinned last year \u2013 and they\u2019ve been doing this for about a month.\u00a0 What does that mean for you? Only this: That your customers are already thinking about the holidays, and as a small business owner, you should be too.<\/p>\n

We’ll finish up this month’s roundup with Matt Cutts answering the question, “How can you guest post without looking like you paid for links?”<\/p>\n

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