{"id":1661,"date":"2014-02-10T19:00:46","date_gmt":"2014-02-10T19:00:46","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1661"},"modified":"2014-02-08T18:27:18","modified_gmt":"2014-02-08T18:27:18","slug":"never-ever-spin-an-article","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2014\/02\/never-ever-spin-an-article\/","title":{"rendered":"Why You Should Never, Ever Spin An Article"},"content":{"rendered":"\n

Writing can be pretty rough work, and putting together a piece of quality content that\u2019s both properly search-optimized and valuable to the reader can be a very tall order. <\/p>\n\n\n\n

Wouldn\u2019t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort? <\/p>\n\n\n\n

Wouldn\u2019t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?<\/p>\n\n\n\n

Actually, that\u2019s entirely possible \u2013 and completely inadvisable.<\/p>\n\n\n\n\n\n\n\n

Ladies and gentlemen, let\u2019s talk about content spinning.<\/h2>\n\n\n\n

The term refers to a black hat SEO technique in which an author uses an application to rewrite their article thoroughly enough that search algorithms will register it as different from the original. <\/p>\n\n\n\n

In theory, this allows content resubmission. You can resubmit it hundreds of times. This can be to your own site or other places. If done correctly, you avoid Google’s duplicate content penalty.<\/p>\n\n\n\n

Unfortunately, Google\u2019s getting better at detecting spun content every day. Last year\u2019s Panda update effectively crushed content spinning<\/a> in blogs, and the Deepmind acquisition promises to make the organization\u2019s algorithms considerably more intelligent \u2013 and likely even better at working out whether or not a marketer is a lazy sod.<\/p>\n\n\n\n

\"Black
Black Hat Seo! Think again.<\/figcaption><\/figure>\n\n\n\n

Of course, even getting stuff past Google\u2019s radar doesn\u2019t change the fact that spun content will inevitably be of lower quality than anything produced organically.<\/p>\n\n\n\n

See, most content spinning applications replace words and phrases with synonyms. Unfortunately, they don’t grasp the English language well. They tend to produce garbled, nonsensical word salad. It’s rarely workable content.<\/p>\n\n\n\n

As an example, spinning the phrase \u201cthe quick brown fox jumped over the lazy dog,\u201d could easily result in something like \u201cthe express fawn fox plunged up the dull dog.\u201d<\/p>\n\n\n\n

Moderately amusing, sure.<\/h2>\n\n\n\n

But workable in an online marketing context? Hardly. You might as well just hurl a thesaurus at your keyboard \u2013 you\u2019d probably end up with the same results.<\/p>\n\n\n\n

Additionally, the quality of spun content is much lower. It won’t resonate with readers. Therefore, it won’t get many social media shares. It also won’t receive many incoming links. Social networks are very important for online marketing now. This might be the technique’s worst flaw.<\/p>\n\n\n\n

Okay. So it\u2019s pretty obvious that automated spinning is bad, and you should never do it. But what about spinning an article manually? Is that alright?<\/p>\n\n\n\n

Yes and no.<\/p>\n\n\n\n

If you\u2019re re-imagining it (or paying a writer to do so) in order for the content to appeal to a different\/new audience or from a different perspective, that\u2019s perfectly acceptable. <\/p>\n\n\n\n

It’s the same deal if you change a piece’s format. For example, you might republish a blog post as a video. Then again, I would argue these practices aren’t truly “content spinning.” They actually require the marketer to put in some effort.<\/p>\n\n\n\n

Writing can be tough work, particularly if you\u2019re trying to optimize a piece so that it shows up in search. It can thus be quite difficult not to succumb to the temptation offered by black hat marketing techniques such as content spinning<\/a>.<\/p>\n\n\n\n

The truth is, though? There\u2019s no easy, one-click, sure-fire way to produce great content. If you think there is, you\u2019re probably just creating more spam to clog up the arteries of the Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Writing can be pretty rough work, and putting together a piece of quality content that\u2019s both properly search-optimized and valuable to the reader can be a very tall order. Wouldn\u2019t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having […]<\/p>\n","protected":false},"author":2,"featured_media":4773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t