{"id":17,"date":"2011-05-24T15:07:23","date_gmt":"2011-05-24T15:07:23","guid":{"rendered":"https:\/\/blog.aseohosting.com\/?p=17"},"modified":"2014-02-08T18:27:22","modified_gmt":"2014-02-08T18:27:22","slug":"google-social-search","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2011\/05\/google-social-search\/","title":{"rendered":"How Google&#8217;s Evolving Social Search Will Make or Break Your SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Back in January, Google snuck a new feature into their search results that remained overlooked by many of their users. &nbsp;The now infamous <strong>Social Search<\/strong>. Are you one of those that weren&#8217;t aware of the change?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well,<a href=\"http:\/\/insidesearch.blogspot.com\/2011\/05\/social-search-goes-global.html\" target=\"_blank\" rel=\"noopener\">last week<\/a><span style=\"color: #000000;\">,<\/span> this new feature finally went live on Google globally. Despite many largely failed pushes into social media like Buzz, Orkut, and Wave under their belt, I personally believe that this is one move by Google that will stick, for one simple reason: \u00a0it keeps Google within the confines of what they&#8217;re trusted to do, and do well- \u00a0<span style=\"color: #000000;\">search<\/span>. Need more evidence? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look <a href=\"http:\/\/www.engadget.com\/2011\/05\/12\/facebook-admits-hiring-pr-firm-to-smear-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #666699;\">how worried<\/span><\/a> they&#8217;ve made <strong><span style=\"color: #000080;\">Facebook<\/span><\/strong>.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><br>With growing <a href=\"http:\/\/www.seomoz.org\/blog\/google-bing-confirm-twitter-facebook-influence-seo\" target=\"_blank\" rel=\"noopener\">evidence<\/a> being cited that social media is increasingly being made a part of natural ranking, the <a href=\"http:\/\/www.google.com\/+1\/button\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #993366;\">+1 button<\/span><\/a> imminent, and now a feature that places URL&#8217;s shared in your social circle above many classic organic search results, SEO&#8217;s cannot afford to ignore social media in their optimization strategies any longer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Explained at<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"lazy-youtube\" data-id=\"4hAgiIXuNbs\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/4hAgiIXuNbs\/hqdefault.jpg\" alt=\"YouTube Video\" loading=\"lazy\" \/>\n            <button class=\"play-button\" aria-label=\"Play video\"><\/button>\n        <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in January, Google snuck a new feature into their search results that remained overlooked by many of their users. &nbsp;The now infamous Social Search. Are you one of those that weren&#8217;t aware of the change? Well,last week, this new feature finally went live on Google globally. Despite many largely failed pushes into social media [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover how Google\u2019s Social Search uses social signals to deliver personalized search results and what it means for SEO and user experience.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Daniel Page\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.aseohosting.com\/blog\/2011\/05\/google-social-search\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aseohosting.com\\\/blog\\\/2011\\\/05\\\/google-social-search\\\/#article\",\"name\":\"How Google\\u2019s Social Search Will Make or Break You\",\"headline\":\"How Google&#8217;s Evolving Social Search Will Make or Break Your SEO\",\"author\":{\"@id\":\"https:\\\/\\\/www.aseohosting.com\\\/blog\\\/author\\\/daniel\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.aseohosting.com\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.aseohosting.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Cracked-Log.webp\",\"width\":640,\"height\":427,\"caption\":\"Google\\u2019s Evolving Social 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