{"id":1858,"date":"2014-06-25T19:51:36","date_gmt":"2014-06-25T19:51:36","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1858"},"modified":"2025-05-20T13:26:33","modified_gmt":"2025-05-20T13:26:33","slug":"how-to-integrate-non-invasive-advertising-into-your-website","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2014\/06\/how-to-integrate-non-invasive-advertising-into-your-website\/","title":{"rendered":"How To Integrate Non-Invasive Advertising Into Your Website?"},"content":{"rendered":"

\u201cThe majority of feedback from readers is that they block because of the nuisance of ads,\u201d Destructoid founder Niero Gonzalez told Forbes<\/a> in 2013, after finding out that over half of his visitors used ad-blocking software.
\n
\n\u201cPeople are fed up with ads that expand and blow up in their face. If I wasn\u2019t in the publishing industry, I would definitely use it.\u201d<\/p>\n

The NSA\u2019s shenanigans over the past year have only served to make ad blockers even more appealing,<\/a> as more and more users begin to worry about their online privacy.<\/p>\n

I’d guess that just as many users install the software to avoid tracking as to avoid interruptions. So, the lesson seems simple: people don’t like invasive advertising interrupting them, and they like monitoring even less.<\/p>\n

As a webmaster, there\u2019s really only one solution to the ad-blocking epidemic: you need to integrate non-invasive advertising into your website. You must assure your audience that they can browse freely without worrying about annoying ads or malware distribution. It\u2019s a tall order, I know \u2013 but the alternative is to simply cut ads out altogether.<\/p>\n

So\u2026how can one make ads less invasive? How can one avoid aggravating and alienating audiences while still pulling in marketing revenue? Let\u2019s see if we can lay down a few guidelines.<\/p>\n

Stay Away From Audio<\/b><\/h2>\n

My first piece of advice is to stay away from audio ads. Few things jar you more than a site shouting car insurance, summer vacation, or feminine hygiene products at you. Personally, I’d liken it to a loud, clueless salesperson following you around a mall, trying to sell you something you don’t want or need.<\/p>\n

Don\u2019t Interrupt The User Experience<\/b><\/h2>\n

In the spirit of the previous point, think carefully before using any advertisement that interrupts the \u2018flow\u2019 of your content. I mean pop-up ads that block articles. I mean ads that force you to watch them before videos. Or ads that fill the whole page between article pages.<\/p>\n

YouTube is particularly guilty of this sin, inserting ads that can be anywhere from ten seconds to three minutes long in front of many uploaded videos. Nine times out of ten, the user probably doesn\u2019t even bother watching the ad \u2013 they\u2019ve just got their eyes on the \u201cskip to video\u201d button.<\/p>\n

Ideally, ads should be organic \u2013 they should flow easily with your site\u2019s content, and the user should never feel like they\u2019re being forced to view something.<\/p>\n

Maintain Transparency<\/b><\/h2>\n

If your ads are misleading your user, then you\u2019re doing something horribly wrong. It should always be clear to your audience which elements of your page are legitimate content and which are advertisements.<\/p>\n

If you\u2019re finding that your site is hiding ads behind download buttons, disguising them as legitimate articles or hiding them within its content, then you\u2019re part of the problem.<\/p>\n

Make Sure Your Ads Are Properly Targeted<\/b><\/h2>\n

Another reason I\u2019ve heard users give for installing ad-blockers is that they feel online marketing simply isn\u2019t relevant to them. They\u2019re not being sold anything they\u2019re even vaguely interested in. Now, here\u2019s where we reach something of an impasse \u2013 how can you maintain user privacy while still targeting your ads?<\/p>\n

In an ideal world, you\u2019d be able to manage and target your own advertisements. Since most publishers don\u2019t necessarily have time for this, the best you can do is make sure you\u2019ve properly optimized your site and properly configured AdWords. Google should theoretically be able to handle the rest.<\/p>\n

Monitor Your Ad Network \u2013 And Take Action Against Bad Ads<\/b><\/h2>\n

Last, but certainly not least, keep a close eye on what ads your site is running \u2013 and make it easy for users to report invasive, unpleasant, or irrelevant ads.<\/p>\n

Facebook\u2019s actually a great example of how you can do this \u2013 whenever there\u2019s an ad in a user\u2019s newsfeed, they can report it to the social network, marking it as spam, offensive, or simply irrelevant to their interests. \u00a0Follow Facebook\u2019s example, if you can.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe majority of feedback from readers is that they block because of the nuisance of ads,\u201d Destructoid founder Niero Gonzalez told Forbes in 2013, after finding out that over half of his visitors used ad-blocking software.<\/p>\n","protected":false},"author":2,"featured_media":4746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[41],"tags":[],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmaster"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":10,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":4885,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1858\/revisions\/4885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4746"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}