For those unfamiliar, Cracked.com is a large comedy website. It draws millions of visitors monthly. The site offers thousands of articles. Topics range widely. They cover video games, self-improvement, science, and history.<\/p>\n\n\n\n
One of the ways they\u2019ve managed to stay on top is by constantly recycling older content – they never let one of their older articles die, especially if it was a popular one.<\/p>\n\n\n\n You can learn something from that. Don\u2019t just ignore all the old stuff on your site in favor of newer pieces – update it with new information whenever it becomes available. Engage with users on it whenever you notice someone new\u2019s come by.<\/p>\n\n\n\n Most importantly, occasionally share some of your popular pieces on social media. After all, you can always find new readers there.<\/p>\n\n\n\n So, you\u2019ve set up a new website? That\u2019s awesome – time to start marketing it and working on link building. Don\u2019t get too excited, though.<\/p>\n\n\n\n Just as you should submit content sparingly, you should also be careful to exercise a bit of restraint when building links for your site.<\/p>\n\n\n\n If you dive too thoroughly into link building in the beginning, you may be left without organic links somewhere down the line – and that isn\u2019t a situation you want to deal with.<\/p>\n\n\n\n One valuable piece of advice I received was this: When creating content, don’t only think about its value to your target audience. That might sound odd. But stick with me. Your target audience isn’t the only group you should aim for with your articles. You should also make your content valuable for your colleagues.<\/p>\n\n\n\n In other words, don\u2019t just write for your readers – write for other bloggers, too. After all, if they share your stuff – or even better, quote you in one of their pieces – you\u2019re going to start garnering a reputation as an expert in your field. That\u2019ll bring in more readers, and more bloggers that want to tap into your expertise.<\/p>\n\n\n\n By far the most important secret about search engine optimization is that there really are no definitive secrets or shortcuts. Search engine optimization is, was, and always will be a great deal of work.<\/p>\n\n\n\n Anyone who tells you anything different is probably a snake oil salesman trying to sell you their \u2018expertise.\u2019 In short, you probably shouldn\u2019t listen to them. At the end of the day, all you can really do is create awesome content, and talk it up to people who might be interested in seeing it. <\/p>\n\n\n\n If you can do that – if you can effectively market your content, design a site that people find appealing, and create stuff that everyone\u2019s interested in seeing – then you\u2019ll do just fine. That\u2019s the true secret, really – just be awesome.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Although it\u2019s certainly more content-oriented now than in the past, its importance to one\u2019s success on the web literally cannot be understated. If your site isn\u2019t properly optimized, it\u2019s not going to rank. If it doesn\u2019t rank, users don\u2019t find it. And if users don\u2019t find it, well\u2026 You probably shouldn\u2019t quit your day job.<\/p>\n","protected":false},"author":2,"featured_media":4732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":7,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"predecessor-version":[{"id":3149,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1918\/revisions\/3149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4732"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Circle](\"https:\/\/www.aseohosting.com\/blog\/wp-content\/uploads\/2025\/05\/Website-Optimization-Circle.webp\")
Build Links Only In Moderation<\/h2>\n\n\n\n
Don\u2019t Just Think About Your Target Audience<\/a> – Think About Your Colleagues<\/h2>\n\n\n\n
Someone once told me something valuable. When you create content, don’t just think about your target audience.<\/p>\n\n\n\nThere Really Is No Secret Except Hard Work And Dedication<\/h2>\n\n\n\n