{"id":1922,"date":"2014-09-09T13:40:08","date_gmt":"2014-09-09T13:40:08","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1922"},"modified":"2025-03-01T10:53:03","modified_gmt":"2025-03-01T10:53:03","slug":"seo-content-marketing-and-social-media-the-best-of-august-2014","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2014\/09\/seo-content-marketing-and-social-media-the-best-of-august-2014\/","title":{"rendered":"SEO, Content Marketing, and Social Media: The Best of August 2014"},"content":{"rendered":"<p>Each month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media.<\/p>\n<p>This time around\u00a0Google dominated the news cycle with their two\u00a0announcements, one regarding HTTPS\u00a0and the other marking the end of Google authorship.<\/p>\n<p>Mixed in among these major news items, we&#8217;ve\u00a0also included a number of well-written and informative industry posts that caught our eye\u00a0in August.<br \/>\n<!--more--><br \/>\nIf\u00a0you&#8217;re looking for the same great content the rest of the year, don&#8217;t forget to check in with us on <a href=\"https:\/\/twitter.com\/aseohosting\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/aseohosting\">Facebook<\/a>, and <a href=\"https:\/\/plus.google.com\/u\/0\/b\/109951789006019753538\/109951789006019753538\/posts\">Google+<\/a>.<\/p>\n<h2><strong>SEO<\/strong><\/h2>\n<h3><a href=\"http:\/\/www.webgnomes.org\/blog\/negative-seo-case-study\/\">A Real World Negative SEO Case Study<\/a><\/h3>\n<p>Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links.<\/p>\n<h3><a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2014\/08\/https-as-ranking-signal.html\">HTTPS as a Ranking Signal<\/a><\/h3>\n<p>Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.<\/p>\n<h3><a href=\"http:\/\/moz.com\/blog\/video-seo-post-rich-snippets\">Video SEO in a Post-Rich Snippet World<\/a><\/h3>\n<div id=\"stcpDiv\">\n<p>This post can be considered a sequel to this post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results.<\/p>\n<\/div>\n<h3><a href=\"http:\/\/searchenginewatch.com\/article\/2362394\/14-Ultimate-Link-Building-Guidelines-to-Keep-Safe-in-2014\">14 Ultimate Link-Building Guidelines to Keep Safe in 2014<\/a><\/h3>\n<p>How do you know what link-building is safe in 2014? Is there such a thing? That\u2019s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.<\/p>\n<h3><a href=\"http:\/\/techcrunch.com\/2014\/08\/28\/google-stops-showing-authorship-in-search-results\/\">Google Stops Showing Authorship In Search Results<\/a><\/h3>\n<p>Google today announced that it has stopped showing the names of authors in its search results.<\/p>\n<h3><a href=\"https:\/\/blog.kissmetrics.com\/the-next-penguin-update\/\">How to Prepare Yourself for the Next Penguin Update<\/a><\/h3>\n<p>Algorithm updates from Google are like thunderstorms; they always begin with visible brewing and hit with force. For example, Google recently revealed the latest Panda 4.0 update. Now, there is also a buzz about the next update brewing on the horizon: Penguin 3.0.<\/p>\n<h3><a href=\"https:\/\/yoast.com\/ten-blue-links\/\">Google: Slowly Moving Back to 10 Blue Links<\/a><\/h3>\n<p>Last night Google\u2019s John Mueller announced on Google+ that \u201cauthorship\u201d had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google\u2019s search result pages going \u201cback\u201d to being 10 blue links.<\/p>\n<h3><a href=\"http:\/\/www.inc.com\/adam-heitzman\/developing-an-effective-seo-strategy-in-5-easy-steps.html\">Developing an Effective SEO Strategy in 5 Easy Steps<\/a><\/h3>\n<p>Nowadays, most people know what SEO (search engine optimization) is and the role it plays in helping make a business successful.<\/p>\n<h2><strong>Content Marketing<\/strong><\/h2>\n<h3><a href=\"http:\/\/searchengineland.com\/future-content-seo-stay-top-199624\">The Future Of Content &amp; SEO: How To Stay On Top<\/a><\/h3>\n<p>Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years.<\/p>\n<h3>Why You Must Change Your Content Marketing Approach<\/h3>\n<p>Now that pretty much everyone on the planet gets the importance of content marketing it\u2019s time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change and evolve!<\/p>\n<h3><a href=\"http:\/\/www.searchenginejournal.com\/hire-journalists-content-marketers\/113594\/\">Why You Should Hire Journalists to be Content Marketers<\/a><\/h3>\n<p dir=\"ltr\">In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine.<\/p>\n<h3><a href=\"http:\/\/blog.hubspot.com\/marketing\/stop-neglecting-old-content\">Why You Need to Stop Neglecting Your Old Content<\/a><\/h3>\n<p>Raise your hand if this sounds familiar&#8230; As an inbound marketer, you work hard to keep your content engine going. For instance, you regularly publish new blog posts, launch new ebooks, and produce new webinars.<\/p>\n<h3><a href=\"http:\/\/www.socialmediaexaminer.com\/get-started-visual-content-marketing\/\">How to Get Started With Visual Content Marketing<\/a><\/h3>\n<p>Do you want to use visual content in your social media marketing? Do you need help getting started?<\/p>\n<h2><strong>Social Media<\/strong><\/h2>\n<h3><a href=\"http:\/\/www.entrepreneur.com\/article\/236921\">A Day in the Life of a Successful Social-Media Strategy<\/a><\/h3>\n<p>Social-media marketing has become so pervasive that 93 percent of marketers utilize it. The problem isn&#8217;t whether it&#8217;s important and whether to integrate it into our marketing plans.<\/p>\n<h3><a href=\"http:\/\/www.socialmediatoday.com\/content\/top-5-donts-social-media-marketing\">Top 5 DON&#8217;Ts of Social Media Marketing<\/a><\/h3>\n<p>For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!<\/p>\n<h3><a href=\"http:\/\/socialfresh.com\/8-simple-tips-that-can-help-you-stand-out-on-social-networks\/\">8 Simple Tips That Can Help You Stand Out on Social Networks<\/a><\/h3>\n<div id=\"stcpDiv\">\n<p>It\u2019s not easy to stand out among a million posts and messages on Twitter and Facebook these days. In fact, it gets harder each day as these and other social networks continue to grow.<\/p>\n<\/div>\n<h3><a href=\"http:\/\/www.ignitesocialmedia.com\/social-media-trends\/beat-facebooks-new-clickbait-crackdown-4-tips\/\">Beat Facebook\u2019s New Clickbait Crackdown with These 4 Tips<\/a><\/h3>\n<p>I\u2019m sorry. I couldn\u2019t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can\u2019t really beat the algorithm.<\/p>\n<h3>What Facebook Doesn\u2019t Show You<\/h3>\n<p>When you spend a day with something that knows you in ways you don\u2019t know yourself, you learn that maybe you aren\u2019t quite as interested in the things you think you are.<\/p>\n<p>We generally end our roundups with Matt Cutts answering questions, but since he&#8217;s on vacation, we\u00a0figured we&#8217;d switch it up.\u00a0Enjoy seven years of selfies in under two minutes.<\/p>\n<p><div class=\"lazy-youtube\" data-id=\"TdvojC0KSOM\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/TdvojC0KSOM\/hqdefault.jpg\" alt=\"YouTube Video\" loading=\"lazy\" \/>\n            <button class=\"play-button\" aria-label=\"Play video\"><\/button>\n        <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media. This time around\u00a0Google dominated the news cycle with their two\u00a0announcements, one regarding HTTPS\u00a0and the other marking the end of Google authorship. Mixed in among these major news items, we&#8217;ve\u00a0also included a number of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[231],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monthly-content-roundups"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":8,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1922\/revisions\/3839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/3844"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}