{"id":1944,"date":"2014-11-03T22:59:43","date_gmt":"2014-11-03T22:59:43","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1944"},"modified":"2025-02-27T15:27:34","modified_gmt":"2025-02-27T15:27:34","slug":"seo-content-marketing-social-media-best-october-2014","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2014\/11\/seo-content-marketing-social-media-best-october-2014\/","title":{"rendered":"SEO, Content Marketing, and Social Media: The Best of October 2014"},"content":{"rendered":"<p>You gotta give Google credit. They certainly have timing. In the\u00a0weeks leading\u00a0up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the<\/p>\n<p>Google algorithm are yet another reminder that successful SEO is the result of hard work and\u00a0engaging a\u00a0variety of strategies\u00a0to drive traffic to your site.\u00a0In that spirit, we&#8217;ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. <!--more--><br \/>\nThese\u00a0are the best we found in October. If you&#8217;re\u00a0looking for the same great content the rest of the year, don&#8217;t forget to check in with us on <a href=\"https:\/\/twitter.com\/aseohosting\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/aseohosting\">Facebook<\/a>, and <a href=\"https:\/\/plus.google.com\/u\/0\/b\/109951789006019753538\/109951789006019753538\/posts\">Google+<\/a>.<\/p>\n<h2><strong>SEO<\/strong><\/h2>\n<h3><a href=\"http:\/\/thenextweb.com\/socialmedia\/2014\/10\/21\/googles-penguin-flapping-much-feared-guest-post-penalty\/\">Google\u2019s Penguin is Flapping Again \u2013 But What About the Much-Feared Guest Post Penalty?<\/a><\/h3>\n<p>The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It\u2019s nearly finished rolling out as I write.<\/p>\n<h3><a href=\"http:\/\/searchenginewatch.com\/article\/2377198\/Penguin-3.0-A-Proven-Roadmap-to-Recovery\">Penguin 3.0: A Proven Roadmap to Recovery<\/a><\/h3>\n<p>Many wondered if recovery from Penguin was even possible; in this case study, we\u2019ll show you that it\u2019s not only possible, but exactly the steps we took to accomplish this recovery.<\/p>\n<h3><a href=\"http:\/\/moz.com\/blog\/eye-tracking-in-2014-how-users-view-and-interact-with-todays-google-serps\">Eye Tracking in 2014: How Users View and Interact with Today&#8217;s Google SERPs<\/a><\/h3>\n<div id=\"stcpDiv\">\n<p>In September 2014, Mediative released its latest eye-tracking research entitled &#8220;The Evolution of Google&#8217;s Search Engine Results Pages and Their Effects on User Behavior.&#8221;<\/p>\n<\/div>\n<h3><a href=\"http:\/\/www.searchenginejournal.com\/master-art-social-seo\/118212\/\">How to Master The Art of Social SEO<\/a><\/h3>\n<p>The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation.<\/p>\n<h3><a href=\"http:\/\/www.inc.com\/aaron-aders\/8-seo-trends-your-cmo-needs-to-know-for-2015.html?utm_content=buffer74f78\">8 SEO Trends Your CMO Needs to Know for 2015<\/a><\/h3>\n<p>It&#8217;s that time of the year when annual marketing budgets are defined and decisions are made that will set the stage for wins or losses next year.<\/p>\n<h3>What is the Future of Search<\/h3>\n<p>Yes, I understand. We\u2019re always trying to figure that out. We zig and Google zags and all that. It\u2019s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.<\/p>\n<h3><a href=\"http:\/\/searchengineland.com\/copy-top-sites-seo-205107\">Should You Copy A Top Site\u2019s SEO?<\/a><\/h3>\n<p>Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com.<\/p>\n<h3><a href=\"http:\/\/www.forbes.com\/sites\/joshsteimle\/2014\/10\/15\/7-things-you-believe-about-seo-that-are-not-true\/\">7 Things You Believe About SEO That Are Not True<\/a><\/h3>\n<p>Having run an SEO firm since 2003 I\u2019ve had the opportunity to interact with thousands of clients and potential clients. In those interactions I\u2019ve seen a long laundry list of misconceptions when it comes to SEO.<\/p>\n<h2><strong>Content Marketing<\/strong><\/h2>\n<h3>Why Video Marketing Needs to Be a Priority for Every Single Brand<\/h3>\n<p>SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture.<\/p>\n<h3><a href=\"http:\/\/contentmarketinginstitute.com\/2014\/10\/turn-research-into-content-strategy-tactics\/\">How to Turn Research Into Content Marketing Strategy AND Tactics<\/a><\/h3>\n<p>Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates? Yes, it\u2019s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver\u2019s respected statistical analysis firm, FiveThirtyEight.<\/p>\n<h3><a href=\"http:\/\/marketingland.com\/7-content-marketing-tips-lack-time-resources-105985\">7 Content Marketing Tips For When You Lack Time &amp; Resources<\/a><\/h3>\n<p dir=\"ltr\">Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.<\/p>\n<h3><a href=\"http:\/\/www.marketingprofs.com\/chirp\/2014\/26385\/the-dark-side-of-content-marketing-infographic\">The Dark Side of Content Marketing [Infographic]<\/a><\/h3>\n<p>Content marketing is all the rage, but it has a dark side that businesses must acknowledge. One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they&#8217;re successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic.<\/p>\n<h3><a href=\"http:\/\/buzzsumo.com\/blog\/1-content-marketing-articles-receive-30-shares-data-means-next-post\/\">1% of Content Marketing Articles Receive 30% of all Shares \u2013 What The Data Means For Your Next Post<\/a><\/h3>\n<p>When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent?<\/p>\n<h2><strong>Social Media<\/strong><\/h2>\n<h3><a href=\"http:\/\/adage.com\/article\/digitalnext\/social-listening-improve-brand-health\/295632\/\">How to Use Social Listening to Improve Brand Health<\/a><\/h3>\n<p>Ready to run a high-performing social\/digital marketing program? What are the key elements? Content marketing is there. Content optimization is also there. Social media strategy is present. Everything seems to be in place, right? However, that&#8217;s wrong.<\/p>\n<h3><a href=\"http:\/\/www.socialmediaexaminer.com\/repurpose-blog-content-for-social-media\/\">How to Repurpose Blog Content for Social Media<\/a><\/h3>\n<p>Do you spend a lot of time writing blog posts and creating social media content. Ever feel like you don\u2019t have enough time to focus on both?<\/p>\n<h3><a href=\"http:\/\/www.agencypost.com\/10-reasons-keep-using-facebook-business\/\">10 Reasons to Keep Using Facebook for Business<\/a><\/h3>\n<div id=\"stcpDiv\">\n<p>With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel.<\/p>\n<\/div>\n<h3>To Auto-Publish or Not to Auto-Publish on Social Media. That Is the Question<\/h3>\n<p>Should you schedule posts or post organically? We have this conversation about once a month in our office.<\/p>\n<h3><a href=\"http:\/\/www.socialmediatoday.com\/content\/11-tips-social-media-plan-rocks-and-rules\">11 Tips for a Social Media Plan That Rocks and Rules<\/a><\/h3>\n<p>So, you want to put together a social media plan that: doesn&#8217;t break the bank or take all day, every day, for the rest of your life;\u00a0expresses your brand messages; and hey, how about this? Converts internet surfers into loyal customers and raving fans.<\/p>\n<p>This month we&#8217;ll end the roundup with an interesting look back to when WiFi was just a developing dream.<\/p>\n<p><div class=\"lazy-youtube\" data-id=\"HFngngjy4fk\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/HFngngjy4fk\/hqdefault.jpg\" alt=\"YouTube Video\" loading=\"lazy\" \/>\n            <button class=\"play-button\" aria-label=\"Play video\"><\/button>\n        <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You gotta give Google credit. They certainly have timing. In the\u00a0weeks leading\u00a0up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the Google algorithm are yet another reminder that successful SEO is the result of hard [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[231],"tags":[],"class_list":["post-1944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monthly-content-roundups"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1944"}],"version-history":[{"count":12,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions"}],"predecessor-version":[{"id":3845,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1944\/revisions\/3845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/3847"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}