{"id":1951,"date":"2014-11-11T12:16:19","date_gmt":"2014-11-11T12:16:19","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=1951"},"modified":"2014-11-04T20:19:46","modified_gmt":"2014-11-04T20:19:46","slug":"five-lesser-known-seo-mistakes-youre-probably-making","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2014\/11\/five-lesser-known-seo-mistakes-youre-probably-making\/","title":{"rendered":"Five Lesser-Known SEO Mistakes You\u2019re Probably Making"},"content":{"rendered":"\n

Search engine optimization can be quite complicated. This is especially true if you’re new to it. However, it’s not as difficult and technical as some ‘experts’ claim. Still, the learning curve can be fairly steep.<\/p>\n\n\n\n

Truthfully, there’s a very good chance. Unless you’re a seasoned expert, you’ve likely made many mistakes optimizing your website.<\/p>\n\n\n\n\n\n\n\n

Don’t get too discouraged about that. After all, making mistakes is a great way to learn, right? Of course, the first step is realizing you messed up.<\/p>\n\n\n\n

To that end, here are a few of the lesser-known mistakes many webmasters tend to make when optimizing their site.<\/p>\n\n\n\n

You\u2019re Not Mixing Things Up With Your Titles And Descriptions<\/h2>\n\n\n\n

While I understand that there are only so many ways to describe a product, service, or brand, you need to ensure that you keep your title tags and meta descriptions as unique as possible. <\/p>\n\n\n\n

Duplicate content is a serious problem for optimization. Google has a long history of penalizing websites for it. Often, these penalties are severe. Therefore, you need to ensure all content on your website is unique. This includes the descriptive elements.<\/p>\n\n\n\n

Local Search Isn\u2019t On Your Radar<\/h2>\n\n\n\n

Here\u2019s an interesting statistic for you to chew on – according to Google, four in five consumers use search engines to find local products, services, or experiences<\/a>. Not only that, the vast majority of these searches lead to some form of action. Someone looking up movie times, for example, will likely proceed to visit a theater. <\/p>\n\n\n\n

What all of this means is simple: if you aren\u2019t at least placing a passing focus on local search results in your SEO efforts, you\u2019re probably missing out on a big chunk of traffic.<\/p>\n\n\n\n

Your Traffic Sources Aren\u2019t Diverse Enough<\/h2>\n\n\n\n

You might be surprised by this. If you focus only on getting traffic from one source, you’ll actually end up hurting your site.<\/p>\n\n\n\n

You need to pull visitors from – and foster awareness through – every avenue you can. This includes social media likes and shares, search, brand mentions, and affiliate links.<\/p>\n\n\n\n

\"Website
5 Lesser-Known SEO Mistakes for Website Optimization<\/figcaption><\/figure>\n\n\n\n

You\u2019ve Made A Website That Can\u2019t Be Crawled<\/h2>\n\n\n\n

Google’s “robots” read your website. They decide its ranking by ‘crawling’ it. However, they can’t do this if your website is too big or complicated.<\/p>\n\n\n\n

When mapping out your website, go by the \u201crule of three<\/a>\u201d – meaning that no page on your site is more than three clicks away from your homepage. This\u2019ll allow search engines to access every page – and prevent you from missing out on any traffic.<\/p>\n\n\n\n

You Think Ranking Is The Sole Measure Of Success<\/h2>\n\n\n\n

There was a time. It wasn’t too long ago. Back then, your search engine ranking was the only thing that determined your website’s success.Today, that\u2019s no longer the case. <\/p>\n\n\n\n

You shouldn’t ignore search engine traffic. However, it shouldn’t be your only goal when optimizing your website. This is especially true because only Google knows exactly how rankings are determined. Anyone who claims to know for sure is likely lying.<\/p>\n\n\n\n

I\u2019d even go so far as to say that your site\u2019s ranking should be the least of your concerns when you\u2019re optimizing your website.<\/p>\n\n\n\n

Instead, you should simply focus on creating a great website with awesome content. A well-written, valuable article can be easily optimized after it\u2019s been put together, but no amount of optimization will save a spun, poorly written trash-bin piece.<\/p>\n\n\n\n

Learning From Your Mistakes<\/h2>\n\n\n\n

Everyone makes mistakes at one time or another. What separates success from failure is the capacity to learn from those mistakes, and use them to adapt one\u2019s approach.That applies to every field – not just search engine optimization.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine optimization can be quite complicated. This is especially true if you’re new to it. However, it’s not as difficult and technical as some ‘experts’ claim. Still, the learning curve can be fairly steep. Truthfully, there’s a very good chance. Unless you’re a seasoned expert, you’ve likely made many mistakes optimizing your website.<\/p>\n","protected":false},"author":2,"featured_media":4723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=1951"}],"version-history":[{"count":5,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1951\/revisions"}],"predecessor-version":[{"id":4724,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/1951\/revisions\/4724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4723"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}