{"id":2029,"date":"2015-04-21T17:46:32","date_gmt":"2015-04-21T17:46:32","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2029"},"modified":"2018-10-26T21:16:39","modified_gmt":"2018-10-26T21:16:39","slug":"seo-has-never-been-a-short-term-thing-we-need-to-stop-treating-it-as-one","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2015\/04\/seo-has-never-been-a-short-term-thing-we-need-to-stop-treating-it-as-one\/","title":{"rendered":"SEO Has Never Been A Short-Term Thing – We Need To Stop Treating It As One"},"content":{"rendered":"\n

I suppose there\u2019s a certain allure to algorithm chasing, really. You\u2019re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. <\/p>\n\n\n\n

You\u2019re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change.<\/p>\n\n\n\n

Thing is…that\u2019s kind of an uphill battle. No one outside Google knows how its algorithms work. Also, search engines constantly change. This means new tactics soon become useless. As a result, a site’s search engine traffic often looks like a roller coaster.<\/p>\n\n\n\n\n\n\n\n

\u201cThis SEO methodology is not proactive – it\u2019s reactive,\u201d<\/h2>\n\n\n\n

writes ClickZ\u2019s Shari Thurow<\/a>. \u201cThe great thing about short-term SEO is that the SEO firm will always make money. It\u2019s the one that truly benefits from the cat-and-mouse games. Search engines and searchers certainly don\u2019t benefit from this exploitation.\u201d<\/p>\n\n\n\n

\u201cSearch results aren\u2019t as accurate as they can be,\u201d she continues. \u201cAs a result, searchers must work harder to find the sites that contain the information they desire.\u201d<\/p>\n\n\n\n

In other words, a shortsighted approach to SEO will likely hurt your site. It can harm it as much as help it. This is especially true if you only focus on optimization. Don’t forget to create good content. <\/p>\n\n\n\n

True SEO isn’t just about getting many links. It’s not just about manipulating Google’s latest algorithm. Instead, it’s a long-term, natural effort. It makes your website better. It also makes it more valuable for the people who find it.<\/p>\n\n\n\n

\"Organic
Organic Seo is Long Term <\/figcaption><\/figure>\n\n\n\n

So…what\u2019s involved in making <\/b>SEO more organic?<\/h2>\n\n\n\n

Simple – you need to focus more on the user and how you\u2019re meeting their needs than you do on what\u2019s going on with Google\u2019s latest algorithm. <\/p>\n\n\n\n

You need to design each page on your website so that it perfectly provides for its related query, and craft the layout of your site so as to guide users through whatever process you desire. <\/p>\n\n\n\n

You need to consider the efficacy of a particular keyword or keyphrase and work it into your content without being too obvious or spammy.<\/p>\n\n\n\n

Everything on a page matters here. This includes headers and HTML tags. Anchor text is also important. Even things like load speed and usability count. Mobile functionality should also be considered. Basically, create the kind of page you’d want to see as a user.<\/p>\n\n\n\n

The rest should sort itself out.<\/p>\n\n\n\n

Thurow explains something important. He says a website done right gets good search traffic over time. This is true even with algorithm changes. It’s also true with new search engines. The website should focus on keywords. It should be search-friendly. And it should be user-friendly.<\/p>\n\n\n\n

\u201cLink development isn’t a difficult process because people genuinely want to link to easily accessible, unique content.\u201d<\/p>\n\n\n\n

So basically, if you want to succeed with your site\u2019s SEO, stop chasing algorithms and looking only at short-term gains. Look instead at more stable, tried-and-true methods. <\/p>\n\n\n\n

Optimization should be a process that involves careful cultivation – not one that involves making changes to your website every time Google so much as sneezes.<\/p>\n","protected":false},"excerpt":{"rendered":"

I suppose there\u2019s a certain allure to algorithm chasing, really. You\u2019re on the bleeding edge of search engine optimization; an expert that all other marketing professionals look to for advice on how they can game the system created by Google. You\u2019re constantly adapting, modifying, and re-working your strategies to adapt to the latest algorithmic change. […]<\/p>\n","protected":false},"author":2,"featured_media":4687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2029"}],"version-history":[{"count":6,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions"}],"predecessor-version":[{"id":3141,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2029\/revisions\/3141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4687"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}