{"id":2034,"date":"2015-04-28T20:10:49","date_gmt":"2015-04-28T20:10:49","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2034"},"modified":"2025-02-27T15:27:19","modified_gmt":"2025-02-27T15:27:19","slug":"how-virtual-reality-could-change-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2015\/04\/how-virtual-reality-could-change-search-engine-marketing\/","title":{"rendered":"Virtual Reality: The Future of Search Engine Marketing"},"content":{"rendered":"\n

Right now, the thing that everyone\u2019s buzzing about is semantic search. Search engines, we\u2019re told, are getting smarter – better at providing us with precisely what we\u2019re looking for. The prevailing slogan of this shift, trumpeted by the likes of Google, is \u201cthings, not strings.\u201d<\/p>\n\n\n\n

It\u2019s pretty easy to see where all this stuff came from, too. Smartphones and tablets have become more or less ubiquitous in modern society. <\/p>\n\n\n\n

With their spread, we\u2019ve seen an increased focus on conversational search – on people asking questions of their devices rather than keying in a few search terms.<\/p>\n\n\n\n\n\n\n\n

Social media changed user expectations. It created the idea that our needs are important. It also made us expect our demands to be met conveniently. Because of this, the change was necessary.<\/p>\n\n\n\n

Virtual Reality!<\/h2>\n\n\n\n

Some of you are probably wondering why I\u2019m telling you all of this. After all, we\u2019re here to talk about virtual reality, aren\u2019t we? We\u2019re here to discuss how VR could change search.<\/p>\n\n\n\n

Bear with me – I\u2019m going somewhere with this.<\/p>\n\n\n\n

I think the technologies of semantic search are key. How they created it is important. We can use this to guess what might happen. This is as virtual reality becomes more common. It will be widely accepted as the next way we consume information. Because really, if you think about it…everything\u2019s sort of leading to VR in one way or another.<\/p>\n\n\n\n

\"VR
Virtual Reality and Search Engine Marketing<\/figcaption><\/figure>\n\n\n\n

I should probably explain that thought a bit better, shouldn\u2019t I?<\/h3>\n\n\n\n

Right. Here\u2019s the thing – modern technology is designed to be as intuitive and easy to use as possible. Mice and keyboards have given way to touch-screens and voice commands. Large desktops have given way to computing devices that can fit in one\u2019s pocket.<\/p>\n\n\n\n

Eventually, that stuff\u2019s all going to give way to augmented reality. Touchscreens are going to be replaced by gestures. Voice commands are going to be the norm. The way we consume and approach information will undergo yet one more fundamental shift; greater than any before it.<\/p>\n\n\n\n

That change is coming sooner than you\u2019d think, too – enterprises are already hard at work testing the underlying hardware behind augmented reality. <\/a><\/p>\n\n\n\n

First, augmented reality will become common. Then comes virtual reality. Instead of adding information to our world, we’ll make our world the information. We’ll be able to see the search process. We’ll also visualize the results.<\/p>\n\n\n\n

I expect that this will further emphasize entities over keywords<\/h3>\n\n\n\n

it will be the final \u2018nail in the coffin\u2019 for many traditional SEO techniques, as it were. It\u2019ll also be something else, though: the birth of an entirely new type of content and new marketing paradigms that fit with it.<\/p>\n\n\n\n

Search – and marketing- will both be more visual than ever; rich snippets could give way to fully-interactive \u2018digital billboards.\u2019 And behind those billboards? <\/p>\n\n\n\n

An online experience like nothing ever seen before – with the ability to actually look at how your customers are engaging with your content rather than reading analytics on a screen.<\/p>\n\n\n\n

\u201cA brand could design a holistic virtual shopping experience where a consumer could meet up with others within the same virtual store for a private shopping trip with real commerce taking place,\u201d writes Search Engine Watch\u2019s Dan Cristo<\/a>. \u201cThis is the likely future of e-commerce.\u201d<\/p>\n\n\n\n

\u201cVR content extends beyond shopping,\u201d he continues. \u201cThink of how many hair tutorials the average shampoo brand uploads to YouTube. <\/p>\n\n\n\n

All those tutorials can now be 3-D virtual experiences where the consumer stands behind the virtual shoulder of a professional beautician in their LA salon as they style a favorite celebrity. <\/p>\n\n\n\n

Or the consumer can join a makeup artist on the set of a new movie as they prep a star for their next scene.\u201d

All of this stuff is purely speculative, of course. There\u2019s really no telling what the future may hold for search. Still, it\u2019s exciting to stop and wonder every now and then, isn\u2019t it?<\/p>\n","protected":false},"excerpt":{"rendered":"

Right now, the thing that everyone\u2019s buzzing about is semantic search. Search engines, we\u2019re told, are getting smarter – better at providing us with precisely what we\u2019re looking for. The prevailing slogan of this shift, trumpeted by the likes of Google, is \u201cthings, not strings.\u201d It\u2019s pretty easy to see where all this stuff came […]<\/p>\n","protected":false},"author":2,"featured_media":4679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2034"}],"version-history":[{"count":6,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2034\/revisions"}],"predecessor-version":[{"id":3139,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2034\/revisions\/3139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4679"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}