No matter what Google does, there are always good names associated. We have penguins and pandas rampaging through the web and if that wasn’t enough, now we have “mobilegeddon.” And for good reason.<\/p>\n\n\n\n
Have you looked around these days? Everyone is doing everything on their mobile phones. Marketing content? Expect it will be read on a smart phone. Sending tweets? Same thing. Google is just embracing the obvious. <\/p>\n\n\n\n\n\n\n\n
So with that being said, check out the articles we thought were the most relevant from April. And let’s be honest, it’s probably going to happen on your phone. If you\u2019re looking for the same great content the rest of the year, don\u2019t forget to check in with us on Twitter<\/a>, Facebook <\/a>.<\/p>\n\n\n\n Do you use LinkedIn or SlideShare for your business? Furthermore, did you know you can improve your search engine optimization (SEO) with these channels? Indeed, with a few simple techniques, you can optimize your LinkedIn and SlideShare assets. As a result, you can achieve higher search rankings organically.<\/p>\n\n\n\n The art and science of SEO changed a lot recently. Specifically, big Google algorithm tweaks caused this. The recent mobile-friendly update is one example.<\/p>\n\n\n\n Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes. Therefore, I highly recommend checking it out before proceeding. Got it? Good. Given the mad rush to optimize mobile sites before April 21st, it can be very easy to sacrifice performance in the process.<\/p>\n\n\n\n Mobile continues to grow. People buy more smartphones. Developers create more apps. Consequently, we’ve seen the growth of businesses. “App store optimization” is one example. Other services optimize for mobile too.<\/p>\n\n\n\n While social media efforts do affect your search rankings, it\u2019s probably not in the way you think. Google doesn\u2019t directly factor social influence and interactions into the ranking algorithm, but that is no reason to ignore social channels or slow down your social marketing efforts.<\/p>\n\n\n\n In spite of current trends surrounding content, advertising, and social media, search marketing remains a priority for several brands, businesses and industries. But how exactly can you achieve search engine prosperity? How can you improve your ranking?<\/p>\n\n\n\n On many occasions, even today, I meet people who say, “We knew we needed SEO, we just didn\u2019t know how to get started”. The launching of the initiative itself is one of the most important points in a successful organic search campaign. It is actually one of my favorite milestones as well.<\/p>\n\n\n\n The official date of Mobilegeddon has come and gone, but the impact of mobile-friendliness for search marketers will still be felt. In this new world order, sites with large, zoom-free readability and buttons, fast load times, and optimized screen resolution will all be table stakes.<\/p>\n\n\n\n I\u2019ve been a writer for a long, long time. I\u2019ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I\u2019ve been a content marketer since 2004, even though we didn\u2019t call it that back then.<\/p>\n\n\n\n Today, businesses are becoming increasingly savvy about how to create better content for their websites and social channels. And that trend is making it more and more difficult to stand out online. Clearly, there\u2019s a lot of great content out there vying for your potential customers\u2019 attention, whatever your industry niche.<\/p>\n\n\n\n People ask me one content marketing question most often: How can a small business, or even a large one, start content marketing with very little or no funding?<\/p>\n\n\n\n Lots of businesses get into content marketing because it is the \u201cin\u201d thing to do online. You can ask those businesses what their goals are, and you will get answers like exposure, social shares, links, leads, and sales.<\/p>\n\n\n\n Google\u2019s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. \u201cPhotos\u201d are self-explanatory, and \u201cStreams\u201d are going to cover just about everything else.<\/p>\n\n\n\n The data below is an analysis of 25 verticals looking at the most prominent social network within each based on shares, we analyzed 366,596 posts and 130,279,586 total shares. This gives an indication into where people\u2019s attention is within each vertical, as well as highlighting the top publishers and articles within each vertical.<\/p>\n\n\n\n The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.<\/p>\n\n\n\n The ideas behind \u201csocial networking\u201d aren\u2019t new. In fact, humans have always looked for ways to connect. They’ve also sought ways to network and promote. However, these concepts have taken on a new meaning. <\/p>\n\n\n\n They’ve also gained momentum in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today\u2019s relationships are often begun and developed on LinkedIn, Google +, and Facebook.<\/p>\n\n\n\n Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers.SEO<\/h2>\n\n\n\n
How to Improve Your SEO With LinkedIn and SlideShare<\/a><\/h3>\n\n\n\n
How to Keep your Site Fast for Mobile-Friendly<\/a><\/h3>\n\n\n\n
The Future Of Search Engines Is Context<\/a><\/h3>\n\n\n\n
The Real Reasons Social Media Affects Your Company\u2019s SEO<\/a><\/h3>\n\n\n\n
7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative<\/a><\/h3>\n\n\n\n
Content Marketing<\/b><\/h2>\n\n\n\n
6 Content Tips for Adapting to the Post-Mobilegeddon World<\/h3>\n\n\n\n
What\u2019s the Difference Between a Professional Writer and a Content Marketer?<\/b><\/a><\/h3>\n\n\n\n
Improve Your Content Marketing to Increase Your Business’s Reach<\/a><\/h3>\n\n\n\n
22 Free Content Marketing Tools To Drive Your Content Marketing Plans<\/h3>\n\n\n\n
The ROI of Content Marketing<\/a><\/h3>\n\n\n\n
Social Media<\/b><\/h2>\n\n\n\n
What The Unofficial Death Of Google+ Means For Marketing<\/a><\/h3>\n\n\n\n
Social Network Attention Analysis<\/h3>\n\n\n\n
Social ROI: How to Measure the Value of Social Media<\/a><\/h3>\n\n\n\n
The World’s 21 Most Important Social Media Sites and Apps in 2015<\/a><\/h3>\n\n\n\n
At The Mercy of Facebook\u2019s Algorithm? Don\u2019t Hate The Player, Change The Game<\/a><\/h3>\n\n\n\n
This month we\u2019ll end the roundup with a valuable SlideShare from Moz CEO Rand Fishkin.<\/p>\n\n\n\n