{"id":2208,"date":"2019-01-14T21:08:33","date_gmt":"2019-01-14T21:08:33","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2208"},"modified":"2019-01-22T21:14:24","modified_gmt":"2019-01-22T21:14:24","slug":"why-seo-is-about-more-than-just-getting-higher-website-traffic","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/01\/why-seo-is-about-more-than-just-getting-higher-website-traffic\/","title":{"rendered":"Why SEO Is About More Than Just Getting Higher Website Traffic"},"content":{"rendered":"\n

Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software.
<\/p>\n\n\n\n\n\n\n\n

Such crooks are still around to this day, but search engines have gotten a lot better at recognizing them for what they are and penalizing them accordingly.<\/p>\n\n\n\n

But old habits die hard <\/h2>\n\n\n\n

These black hat SEO snake oil salesmen are still around, and they\u2019re still spreading misinformation about what really goes into ranking a page on Google. <\/p>\n\n\n\n

And unfortunately, there are plenty of people who buy into what they\u2019re saying – enough that there\u2019s still an underlying belief in many corners of the SEO industry that the only thing that matters is getting higher traffic numbers.<\/p>\n\n\n\n

Look, I won\u2019t deny that higher traffic is important. You want more people to visit your website. You want more people to see your product or services, engage with your brand, and tell their friends about you. <\/p>\n\n\n\n

\"Traffic
SEO increases Traffic Quality<\/figcaption><\/figure>\n\n\n\n

Building a strong online brand through SEO also increases trust and credibility, as demonstrated by research on E-A-T and SEO<\/a>. Google’s guidelines emphasize the importance of Expertise, Authoritativeness, and Trustworthiness (E-A-T) in search rankings.<\/p>\n\n\n\n

You can read more about brand building on the search engine journal website, Brand Building Through SEO<\/a>.<\/p>\n\n\n\n

Where the disconnect exists is that the quality of your traffic matters way <\/strong>more than the quantity. <\/p>\n\n\n\n

Look at it this way. Let\u2019s say you\u2019ve opened a new store that sells discounted car parts. One day, you\u2019re happy to see thousands of customers wandering the aisles and looking at your products.<\/p>\n\n\n\n

Imagine you talk to some people <\/h2>\n\n\n\n

You learn they are all cyclists. None want to buy what you sell. Similarly, if your website sells hosting, you don’t want furniture shoppers. If your store sells computer parts, PC owners are your target. Visitors without PCs won’t help much.<\/p>\n\n\n\n

If it helps, think of search engine optimization as part of your lead generation strategy. You want your website to be more visible, sure – but only to the right people. <\/strong>That means thinking not just about keywords, but intent.<\/p>\n\n\n\n

When someone comes across a page on your site, what do they want out of it? What might a prospective customer be searching for when they find a blog post, video, or infographic? And perhaps most importantly, how can you deliver value to those visitors and transform them into leads? <\/p>\n\n\n\n

These are things you need to take into account when working out your SEO strategy. Because like it or not, it\u2019s not just a numbers game. <\/p>\n\n\n\n

It\u2019s about bringing in people who will actually engage with your brand – because raw traffic achieves little aside from congesting your servers.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine optimization used to be a numbers game. For those of us who can remember them, those were dark times. There was no shortage of underhanded, spammy webmasters who sought to game the system through tactics like hidden backlinks, automated content, link-building schemes, and malicious software.<\/p>\n","protected":false},"author":2,"featured_media":4617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[5],"tags":[],"class_list":["post-2208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":4,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"predecessor-version":[{"id":3134,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2208\/revisions\/3134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4617"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}