{"id":2240,"date":"2019-04-03T20:11:02","date_gmt":"2019-04-03T20:11:02","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2240"},"modified":"2019-04-03T20:11:05","modified_gmt":"2019-04-03T20:11:05","slug":"how-you-can-adapt-to-googles-focus-on-search-journeys-instead-of-answers","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/04\/how-you-can-adapt-to-googles-focus-on-search-journeys-instead-of-answers\/","title":{"rendered":"How You Can Adapt To Google’s Focus On Search Journeys?"},"content":{"rendered":"\n

A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term \u201cbest restaurants in Hudson Florida.\u201d After looking at a few of the options and choosing a few that seem promising, she closes her browser to mull over her options a bit. <\/p>\n\n\n\n\n\n\n\n

A few days later, she searches with the same query. <\/p>\n\n\n\n

In the past, Google would treat both of these searches as unique, disconnected from one another. The algorithm would simply focus on the search phrase itself, returning roughly the same results. <\/p>\n\n\n\n

Times have changed, however.<\/h2>\n\n\n\n

You\u2019re doubtless already aware that Google\u2019s been pushing for quite some time to shift the focus of its search engine from keywords and keyphrases to user intent. It wants its algorithms to understand not just what <\/strong>the user is searching for, but why <\/strong>they\u2019re searching for it. It wants as much context as possible.<\/p>\n\n\n\n

Part of that, as noted by Search Engine Journal<\/a>, involves moving from answer-based searches to journey-based searches. What that means is actually quite simple. With journey-based search, Google takes into account the user\u2019s existing history. It looks at what it knows about the searcher, and uses that information to tailor content in the best way possible.<\/p>\n\n\n\n

Let\u2019s go back to our earlier example. Let\u2019s say that, over the past few months, the woman made the following searches. <\/h2>\n\n\n\n
    \n
  • Most romantic anniversary gifts<\/li>\n\n\n\n
  • Anniversary gifts for boyfriend<\/li>\n\n\n\n
  • Romantic dinner for two<\/li>\n\n\n\n
  • Hudson Florida jewelers<\/li>\n<\/ul>\n\n\n\n

    Suddenly, Google understands that this woman isn\u2019t simply a foodie looking for a good place to fill her stomach. She wants somewhere meaningful and memorable that she and her partner can dine. It can tweak the results of her initial search accordingly.<\/p>\n\n\n\n

    Then, once she searches again, Google will have taken note of which restaurants she looked at the first time – it can give contextual results that include reviews, user feedback, and so on. <\/p>\n\n\n\n

    \"Customer
    Potential Customer stages<\/figcaption><\/figure>\n\n\n\n

    That\u2019s all well and good, but what does any of this have to do with you? <\/p>\n\n\n\n

    Just as Google now endeavors to understand the journey taken by its users, so too must you understand the journey that brings customers to your website. Initially, they\u2019re probably there seeking information. From there, they start searching for a specific product or service, and finally, they search with intent to buy.<\/p>\n\n\n\n

    Your best bet is to create high-quality content to appeal to users at every stage of the buyer\u2019s journey. Informative blog posts, high-quality product listings, user reviews, comparison pieces, contact information…you get the idea. As you may have noticed, all of this is stuff you should already be incorporating into your site.<\/p>\n\n\n\n

    That\u2019s no accident – at the end of the day, the best way to adapt to Google\u2019s journey-focused approach to search is to strive to provide the best content possible. To meet the specific needs of your audience. Do that, and everything else should fall into place with relative ease.
    <\/p>\n","protected":false},"excerpt":{"rendered":"

    A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term \u201cbest restaurants in Hudson Florida.\u201d After looking at a few of the options and choosing a few that seem promising, she closes her browser to mull over her options […]<\/p>\n","protected":false},"author":2,"featured_media":3855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[288],"tags":[],"class_list":["post-2240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":5,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"predecessor-version":[{"id":3278,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2240\/revisions\/3278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/3855"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}