{"id":2258,"date":"2019-05-01T20:23:54","date_gmt":"2019-05-01T20:23:54","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2258"},"modified":"2025-05-09T06:54:35","modified_gmt":"2025-05-09T06:54:35","slug":"3-steps-to-getting-started-with-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/05\/3-steps-to-getting-started-with-influencer-marketing\/","title":{"rendered":"3 Steps To Getting Started With Influencer Marketing"},"content":{"rendered":"\n

A young person wakes up, snaps a few selfies, and spends some time editing before posting one to Instagram. A businesswoman shares her thoughts on a recent merger via Twitter and her comments are quickly picked up by several major media outlets. A gamer engages with hundreds of thousands of people by live-streaming a video game. <\/p>\n\n\n\n\n\n\n\n

These are influencers, and they\u2019re the bread and butter of social media marketing. <\/p>\n\n\n\n

You\u2019re no doubt aware of their importance. To have an influencer in your corner is to have a brand advocate with real power and authority. A voice your audience trusts which will lead people directly to your products and services.<\/p>\n\n\n\n

Getting them in your corner, though? That\u2019s a whole different matter. Social networks are rife with businesses who only dimly understand the concept of influencer marketing.<\/p>\n\n\n\n

They fumble about and send cold opens to anyone they think has a large enough follower count. Blindly email thought leaders without bothering to really engage with their content. They grasp at any influencer that looks their way and ultimately, their efforts meet with failure.<\/p>\n\n\n\n

As with most any strategy, success with influencer marketing depends largely on the groundwork. On creating a strong foundation for your efforts. Let\u2019s go over a few things you need <\/strong>to do if you want to start working with influencers in your industry. <\/p>\n\n\n\n

\"Influencer
Influencer Marketing Success Steps<\/figcaption><\/figure>\n\n\n\n

Start With Your Objective<\/h2>\n\n\n\n

First and foremost, what do you want to achieve? <\/strong>A successful influencer marketing<\/a> program needs to have an overarching goal or set of objectives. Without that core to direct your efforts, you\u2019re rudderless.
<\/p>\n\n\n\n

Choose one or two of the following, and determine specific metrics by which you\u2019ll determine progress.
<\/p>\n\n\n\n