{"id":2279,"date":"2019-07-01T14:49:58","date_gmt":"2019-07-01T14:49:58","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2279"},"modified":"2025-03-21T17:23:34","modified_gmt":"2025-03-21T17:23:34","slug":"3-seo-strategies-to-strengthen-your-marketing","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/07\/3-seo-strategies-to-strengthen-your-marketing\/","title":{"rendered":"3 SEO Strategies to Strengthen Your Marketing"},"content":{"rendered":"\n

Search engine optimization (SEO) is a surprisingly complex discipline. The ways it has evolved  in just the past few years alone<\/a> are staggering. How can anyone be expected to keep up? <\/p>\n\n\n\n

To be frank, you can\u2019t. And you don\u2019t really need to, for the most part. All the major changes Google made to its search engine are all create a better user experience and to help users find the best, most relevant results possible in the least amount of time. <\/p>\n\n\n\n

Here are a few core SEO strategies to help you align your content, website, and marketing with that goal. <\/p>\n\n\n\n\n\n\n\n

Give Your Site Value<\/h2>\n\n\n\n

Why is the user here, and how well have I met their needs? <\/em>
<\/p>\n\n\n\n

That\u2019s the question you need to ask about every single page on your site. Every single element, no matter how small, should be designed with your audience in mind. We aren\u2019t just talking about content, either.
<\/p>\n\n\n\n

Your website must be easy to navigate and aesthetically pleasing. It must load quickly, avoiding resource-heavy design elements like flash and javascript. It must be navigable on mobile devices.
<\/p>\n\n\n\n

And perhaps most importantly, each page on your site must answer a particular question or serve a particular need, while also gently guiding the user to further engage with your content. 
<\/p>\n\n\n\n

Externally, focus on building relationships with businesses and brands that will allow you to provide better, more relevant content and services to your audience. Work with people based on what you can do for one another, rather than focusing on getting inbound or outbound links. Attend industry events and network with people face-to-face, rather than solely trying to get placements through digital cold calling. <\/p>\n\n\n\n

Create Compelling Content<\/h2>\n\n\n\n

The best content resonates with its audience. It\u2019s written for humans first, and search engines second. While keywords and audience personas are still important when it comes to determining what<\/em> you write, it\u2019s how <\/em>you write it that really matters in the long run.
<\/p>\n\n\n\n

Again, ask yourself why your audience is here. What question do they want you to answer? What need do they want you to fulfill? Which service do they want you to provide?  
<\/p>\n\n\n\n

\"Compelling<\/a>
Compelling Content Creation Milestones<\/figcaption><\/figure>\n\n\n\n

Your content should grow organically from these three questions. To help yourself establish a list of ideas, check out sites like Quora or Answer The Public. You can also browse social media to see what people are talking about, and what they\u2019re asking.
<\/p>\n\n\n\n

Finally, social media week, a leading publication on social and content marketing, recommends using the CURVE model:
<\/p>\n\n\n\n