By now, we\u2019re going to assume you\u2019ve had the basics of eCommerce search engine optimization drilled into you. <\/p>\n\n\n\n
You understand the importance of high-quality product photos and unique, well-written product descriptions. You know your website needs to be readable and navigable on mobile devices, and that your store needs a streamlined checkout process with plenty of payment options. And you certainly grasp the reasons why maintaining a blog is a good idea.<\/p>\n\n\n\n\n\n\n\n
But you don\u2019t yet know everything. There\u2019s a lot to eCommerce SEO<\/a> that you still haven\u2019t explored. We\u2019re going to scratch the surface of that uncharted territory today, with a few tips to help you take your storefront\u2019s optimization to the next level.<\/p>\n\n\n\n Referred to by SEO expert Neil Patel as \u2018semantic vocabulary\u2019<\/a>, schema markup is designed to help search engines better understand the context of your site. It tells them what your content means<\/em> rather than simply what it says. How it works is a little complicated, but the pared-down explanation goes a little something like this.<\/p>\n\n\n\n Schema is all about connections and context. It\u2019s a form of structured data that establishes the meaning of a particular element based on how it\u2019s connected to other elements. You can read a bit more about it here<\/a>, but the long and short of it is that by applying the schema to your product pages and blog posts, you can improve your chances of ranking on the SERP. <\/p>\n\n\n\n <\/p>\n\n\n\n You already know that site structure is important. If a customer cannot easily navigate through your storefront to find what they\u2019re looking for, they\u2019re going to go elsewhere. What you might not <\/em>know, however, is that you can make things a bit easier on them with breadcrumb navigation<\/a>.<\/p>\n\n\n\n Basically, this involves showing your users where they are on your site at any given time, allowing them to easily go back to a previous page if the need arises. This also has the side benefit of improving your site\u2019s internal linking and making it easier for Google to map your site. <\/p>\n\n\n\n An active social media presence can help. Think Facebook, Twitter, and Reddit. These platforms can drive traffic. They can also promote your store. However, be a community member first. Be a merchant second. Of course, be open about who you are and what you do. Just don’t push your brand on people.<\/p>\n\n\n\n Instead, participate openly and honestly in community discussions, sharing any non-promotional content you think will be relevant to your audience. Show them you have a degree of expertise, and focus on building relationships. <\/p>\n\n\n\n There\u2019s a lot more to eCommerce SEO than the basics, and a whole lot more than what we\u2019ve covered here. We\u2019ll certainly revisit this topic at some point in the future. For now, though, we hope this advice has proven useful. By now, we\u2019re going to assume you\u2019ve had the basics of eCommerce search engine optimization drilled into you. You understand the importance of high-quality product photos and unique, well-written product descriptions. You know your website needs to be readable and navigable on mobile devices, and that your store needs a streamlined checkout process with plenty […]<\/p>\n","protected":false},"author":2,"featured_media":4566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[288],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tPlay Around With Schema Markup<\/h2>\n\n\n\n
Use Breadcrumbs<\/h2>\n\n\n\n
Promote and Participate<\/h2>\n\n\n\n
Better SEO, Better Sales<\/h2>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"