{"id":2286,"date":"2019-08-27T15:30:41","date_gmt":"2019-08-27T15:30:41","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2286"},"modified":"2020-06-02T18:38:30","modified_gmt":"2020-06-02T18:38:30","slug":"3-ecommerce-search-engine-optimization-tricks-you-should-try","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/08\/3-ecommerce-search-engine-optimization-tricks-you-should-try\/","title":{"rendered":"3 Ecommerce Search Engine Optimization Tricks You Should Try"},"content":{"rendered":"\n

By now, we\u2019re going to assume you\u2019ve had the basics of eCommerce search engine optimization drilled into you. <\/p>\n\n\n\n

You understand the importance of high-quality product photos and unique, well-written product descriptions. You know your website needs to be readable and navigable on mobile devices, and that your store needs a streamlined checkout process with plenty of payment options. And you certainly grasp the reasons why maintaining a blog is a good idea.<\/p>\n\n\n\n\n\n\n\n

But you don\u2019t yet know everything. There\u2019s a lot to eCommerce SEO<\/a> that you still haven\u2019t explored. We\u2019re going to scratch the surface of that uncharted territory today, with a few tips to help you take your storefront\u2019s optimization to the next level.<\/p>\n\n\n\n

Play Around With Schema Markup<\/h2>\n\n\n\n

Referred to by SEO expert Neil Patel as \u2018semantic vocabulary\u2019<\/a>, schema markup is designed to help search engines better understand the context of your site. It tells them what your content means<\/em> rather than simply what it says. How it works is a little complicated, but the pared-down explanation goes a little something like this.<\/p>\n\n\n\n

Schema is all about connections and context.  It\u2019s a form of structured data that establishes the meaning of a particular element based on how it\u2019s connected to other elements. You can read a bit more about it here<\/a>, but the long and short of it is that by applying the schema to your product pages and blog posts, you can improve your chances of ranking on the SERP. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Use Breadcrumbs<\/h2>\n\n\n\n

You already know that site structure is important. If a customer cannot easily navigate through your storefront to find what they\u2019re looking for, they\u2019re going to go elsewhere. What you might not <\/em>know, however, is that you can make things a bit easier on them with breadcrumb navigation<\/a>.<\/p>\n\n\n\n

Basically, this involves showing your users where they are on your site at any given time, allowing them to easily go back to a previous page if the need arises. This also has the side benefit of improving your site\u2019s internal linking and making it easier for Google to map your site. <\/p>\n\n\n\n

Promote and Participate<\/h2>\n\n\n\n

An active social media presence can help. Think Facebook, Twitter, and Reddit. These platforms can drive traffic. They can also promote your store. However, be a community member first. Be a merchant second. Of course, be open about who you are and what you do. Just don’t push your brand on people.<\/p>\n\n\n\n

Instead, participate openly and honestly in community discussions, sharing any non-promotional content you think will be relevant to your audience. Show them you have a degree of expertise, and focus on building relationships. <\/p>\n\n\n\n

Better SEO, Better Sales<\/h2>\n\n\n\n

There\u2019s a lot more to eCommerce SEO than the basics, and a whole lot more than what we\u2019ve covered here. We\u2019ll certainly revisit this topic at some point in the future. For now, though, we hope this advice has proven useful.
<\/p>\n","protected":false},"excerpt":{"rendered":"

By now, we\u2019re going to assume you\u2019ve had the basics of eCommerce search engine optimization drilled into you.  You understand the importance of high-quality product photos and unique, well-written product descriptions. You know your website needs to be readable and navigable on mobile devices, and that your store needs a streamlined checkout process with plenty […]<\/p>\n","protected":false},"author":2,"featured_media":4566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[288],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":4,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"predecessor-version":[{"id":4568,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions\/4568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4566"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}