{"id":2298,"date":"2019-09-26T16:37:26","date_gmt":"2019-09-26T16:37:26","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2298"},"modified":"2025-05-07T10:44:52","modified_gmt":"2025-05-07T10:44:52","slug":"is-your-content-actually-unique-overcoming-the-biggest-challenge-in-content-marketing","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/09\/is-your-content-actually-unique-overcoming-the-biggest-challenge-in-content-marketing\/","title":{"rendered":"Is Your Content Actually Unique? How to Develop one!"},"content":{"rendered":"\n

Be unique. <\/em><\/p>\n\n\n\n

That\u2019s one of the first pieces of advice you\u2019ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It\u2019s how you create value for your audience and engage with both new and existing customers.<\/p>\n\n\n\n

There\u2019s just one problem – how exactly can <\/em>you be unique.<\/p>\n\n\n\n

At this point, it\u2019s no secret that content marketing has reached a saturation point. There are too many brands – too many people – creating too much content. Consider, for example, that on WordPress alone, users produce approximately 70 million new posts each month<\/em><\/a>. <\/em><\/p>\n\n\n\n

To call it overwhelming would be something of an understatement. Modern consumers are already drowning in advertisements and marketing messages. Now we also face a veritable tide of blog posts, white papers, and other content. <\/p>\n\n\n\n\n\n\n\n

As you might expect <\/h2>\n\n\n\n

Consequently, standing out has never been more difficult. After all, you\u2019re competing with countless other businesses and brands. Furthermore, you\u2019re trying to make your content stand out amidst potentially millions of similar pieces.<\/p>\n\n\n\n

Even if your content is of the highest quality possible, there\u2019s no guarantee it\u2019s original. There\u2019s no guarantee it\u2019s unique. There\u2019s no guarantee that someone, somewhere, hasn\u2019t written about similar ideas in the past.<\/em><\/p>\n\n\n\n

So…what can you do, then? Is trying for originality on the modern web a lost cause?  Is it even possible to be entirely unique? <\/p>\n\n\n\n

In terms of topic selection, probably not.  Given the sheer volume of competitors in your industry, there\u2019s a very good chance that at least one of them has covered anything you choose to write about to some extent.  <\/p>\n\n\n\n

\"Effective
Effective Blog Strategy<\/figcaption><\/figure>\n\n\n\n

What you can <\/em>do is put a unique spin <\/em>on those topics.<\/h2>\n\n\n\n
    \n
  • Let your personality shine through. Find your own voice as a writer, and apply your own distinctive life experience to your writing. <\/li>\n\n\n\n
  • Dive deep. Just because a topic\u2019s been covered extensively, doesn\u2019t mean there aren\u2019t facets of that topic that have yet to be explored.<\/li>\n\n\n\n
  • Write what you know. While it\u2019s certainly possible to write compelling stuff about unfamiliar subjects, that\u2019s probably not something you\u2019ll want to do for your blog – you\u2019re trying to establish your brand\u2019s thought leadership here, after all.<\/li>\n\n\n\n
  • Focus on your audience. What purpose does this blog post serve for them? How does it help them? What problem of theirs does it address? <\/li>\n<\/ul>\n\n\n\n

    Basically, what we\u2019re saying here is that anyone in your field can write on a topic that\u2019s familiar to them. But none of them can write about that topic from your perspective, <\/em>based on your experience. <\/em>Keep that in mind, and you might be surprised at how much better your content becomes. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Be unique.  That\u2019s one of the first pieces of advice you\u2019ll receive where content is concerned. Unique, compelling content is how you stand out from the crowd. It\u2019s how you create value for your audience and engage with both new and existing customers. There\u2019s just one problem – how exactly can you be unique. At […]<\/p>\n","protected":false},"author":2,"featured_media":4560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[86],"tags":[],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2298"}],"version-history":[{"count":5,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2298\/revisions"}],"predecessor-version":[{"id":4561,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2298\/revisions\/4561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4560"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}