{"id":2307,"date":"2019-10-28T16:49:57","date_gmt":"2019-10-28T16:49:57","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2307"},"modified":"2025-05-07T10:21:58","modified_gmt":"2025-05-07T10:21:58","slug":"what-is-brand-consistency-exactly","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/10\/what-is-brand-consistency-exactly\/","title":{"rendered":"What Is Brand Consistency, The Key to Recognition"},"content":{"rendered":"\n

People like to talk a lot about the importance of consistent branding without saying how.  <\/em>It\u2019s obvious that it\u2019s important for a brand to maintain a cohesive personality across all its platforms. Consumers trust brands they know, they\u2019re more willing to work with brands they recognize.<\/p>\n\n\n\n\n\n\n\n

That\u2019s just basic marketing. <\/p>\n\n\n\n

Essentially, what does it actually mean<\/em> to be consistent? What exactly is <\/em>brand consistency, and how can you ensure you retain it with your own business? Let\u2019s talk about that.<\/p>\n\n\n\n

A Strong Foundation<\/h2>\n\n\n\n

Just <\/strong>as <\/strong>one of the first pieces of advice a writer will receive about creating believable characters is to focus on a few core traits and build out from there, so too, believe it or not, establishing a brand\u2019s personality is pretty much the same process. Therefore, what are your business\u2019s values?<\/p>\n\n\n\n

Building upon that, what did you create your organization to achieve, and why? Crucially, these ideals should be the pillars through which your brand defines itself both online and off. <\/p>\n\n\n\n

\"What
Brand Consistency framework!<\/figcaption><\/figure>\n\n\n\n

Relatable Language, Intelligent Topic Selection<\/h2>\n\n\n\n

Look at how your audience communicates with one another. In addition, what sort of language do they typically use? What kind of content resonates with them, and what matters to them?<\/p>\n\n\n\n

This should inform your brand\u2019s online persona and tone just as much as your values. Furthermore, it should serve as a baseline for the kind of topics you focus on with your content marketing. Consequently, this ensures your content aligns with your overall brand identity. Everything comes back to that one question – the question of what your audience cares about, and how you can best give that to them. <\/em><\/p>\n\n\n\n

Internal Culture<\/h2>\n\n\n\n

Therefore, it is absolutely critical that you align internal culture with external marketing. Specifically, if your business\u2019s corporate culture doesn\u2019t mesh with the values it claims to care about – if there\u2019s an internal disconnect between how your marketing department presents itself online and how leadership treats employees – then people will find out. And when they do, there will <\/em>be a reckoning. <\/p>\n\n\n\n

Never mind the fact that it\u2019ll likely lead to a great many frustrated, unproductive employees. <\/p>\n\n\n\n

Clear-cut Brand Guidelines<\/h2>\n\n\n\n

Therefore, with all the above in mind, establish several sets of guidelines that guide people through how to use corporate assets. To begin with, there should be branding guidelines for business partners, for your marketing staff, and for your sales team.These should include the following details:<\/p>\n\n\n\n