{"id":2317,"date":"2019-11-13T16:36:23","date_gmt":"2019-11-13T16:36:23","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2317"},"modified":"2025-05-07T09:32:52","modified_gmt":"2025-05-07T09:32:52","slug":"whats-the-easiest-way-to-apply-seo-to-a-website","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2019\/11\/whats-the-easiest-way-to-apply-seo-to-a-website\/","title":{"rendered":"What\u2019s The Easiest Way To Apply SEO To A Website?"},"content":{"rendered":"\n

A lot of people look at search engine optimization as this arcane, unknowable craft. It really isn\u2019t. It\u2019s just in the best interests of some people to make you think <\/em>it is. <\/p>\n\n\n\n

The truth is that applying SEO to your website is actually quite simple. All it takes is a bit of hard work and an understanding of your audience. From there, it\u2019s all about the content.<\/p>\n\n\n\n\n\n\n\n

First, consider what sort of content you\u2019re going to create. For example, if you\u2019re an online retailer that primarily sells home construction supplies and power tools, you\u2019ll probably want to focus largely on DIY content. We recommend taking a look at the social media feeds of a few other businesses in your industry to get a feel for what they write about – and to whom. <\/p>\n\n\n\n

Next <\/h2>\n\n\n\n

Download a basic keyword research tool. We recommend AHrefs Keywords Explorer<\/a> or Google Keyword Planner<\/a>.\u00a0 These can give you a bit of basic insight into what your audience might be looking for in terms of content.\u00a0<\/p>\n\n\n\n

We\u2019d also recommend looking at Quora<\/a>, Reddit<\/a>, and Answer The Public<\/a>, as well as checking out your Google Search Console<\/a>.<\/p>\n\n\n\n

From there, you can apply this knowledge to figure out the topics and keywords to target with each page and post on your site. Focus on a single keyword or keyphrase for each. Avoid keyword stuffing, and instead, focus on providing value to your audience.<\/p>\n\n\n\n

For a blog post, that means answering the question that brought users to your site. For landing pages, that means NAP and other relevant business data.  As an alternative to all this work, if you\u2019re on WordPress we\u2019d recommend using a plugin like Yoast SEO<\/a>. <\/p>\n\n\n\n

Already used by millions of websites, Yoast is maintained by a dedicated group of SEO experts and provides you with a complete toolset for planning and applying your SEO efforts across your site. It\u2019s a powerful tool that you can get a ton of value out of even if you aren\u2019t an expert.

<\/p>\n\n\n\n

Why Bother Using An Agency At All? <\/h2>\n\n\n\n

We\u2019ll wrap things up with a question that\u2019s probably on everyone\u2019s minds. If SEO is so straightforward, what\u2019s the point of SEO experts and marketing agencies? After all, you can just do everything yourself, right?<\/p>\n\n\n\n

Yes and no.<\/p>\n\n\n\n

You don\u2019t leverage an agency for their knowledge of how SEO works. You leverage them for their expertise – because they not only have knowledge of SEO but the necessary experience to apply it in ways you might not consider. Moreover, for larger sites, the amount of work required is such that without an agency, it\u2019s downright overwhelming. <\/p>\n\n\n\n

Further, while the basics of SEO are such that one can easily master and apply them, there\u2019s a lot of nuances to it that people without a great deal of experience might not graspAt the end of the day, while basic SEO is something that everyone can – and should <\/em>– do if you have the budget for it, it\u2019s always worthwhile to bring in an expert or two. <\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of people look at search engine optimization as this arcane, unknowable craft. It really isn\u2019t. It\u2019s just in the best interests of some people to make you think it is.  The truth is that applying SEO to your website is actually quite simple. All it takes is a bit of hard work and […]<\/p>\n","protected":false},"author":2,"featured_media":4545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":2,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"predecessor-version":[{"id":4546,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions\/4546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4545"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}