{"id":2334,"date":"2020-01-28T20:59:31","date_gmt":"2020-01-28T20:59:31","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2334"},"modified":"2025-05-07T08:08:49","modified_gmt":"2025-05-07T08:08:49","slug":"ai-and-seo-are-more-closely-related-than-youd-think","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2020\/01\/ai-and-seo-are-more-closely-related-than-youd-think\/","title":{"rendered":"AI and SEO Are More Closely Related Than You’d Think"},"content":{"rendered":"\n

Artificial intelligence (AI) and machine learning are changing the face of search engine optimization and search engine marketing (SEO). <\/p>\n\n\n\n

That\u2019s the prevailing narrative, anyway.\u00a0 The one pushed by media pundits and self-professed experts with only a faint understanding of their own content.<\/p>\n\n\n\n

The reality is that AI has, in one form or another, been part of SEO for several years now. It\u2019s only through recent advances in machine learning that it\u2019s really coming to the fore.  It\u2019s only recently that people are starting to realize how intertwined the two actually are.<\/p>\n\n\n\n\n\n\n\n

Take Google, for instance. <\/h2>\n\n\n\n

AI is at the very core of what it is and does. As reported by Bloomberg<\/em><\/a>, it has been for years <\/em>in the form of RankBrain, a machine-learning platform used to process and serve search results.<\/p>\n\n\n\n

Moreover, virtually every single one of Google\u2019s recent algorithm updates aimed to make its search engine smarter. It wanted to better understand queries. It also wanted to improve its processing of natural language. Serving relevant results was another goal. Finally, it aimed to be better at finding black hat SEO.<\/p>\n\n\n\n

Better at finding the best content as quickly as possible. Moreover, it’s not just Google headquarters that’s making liberal use of AI. Marketing agencies and SEO specialists have offered AI-empowered tools for some time now. <\/p>\n\n\n\n

Analytics platforms use AI. They help businesses determine their target audience more accurately. Intelligent content creation tools also use AI. They combine optimization with machine learning. Therefore, AI has been a constant in search for years.<\/p>\n\n\n\n

The thing that\u2019s changed is that these tools are breaking into the mainstream. <\/h2>\n\n\n\n

They\u2019re no longer a niche tactic you can use to gain a competitive advantage over other websites in your industry. They are rapidly becoming fundamental to a complete SEO strategy.<\/p>\n\n\n\n

\u201cBack in 2015, when RankBrain was introduced, the SEO industry was shaken,\u201d Kulwant Nagi, Founder and CEO of marketing firm Afflospark LLC told business specialist Signity Solutions<\/a>. \u201cAlthough back in 2015, we couldn\u2019t digest the AI in SEO, now it has become mainstream. Google is making its knowledge graph and ranking algorithms so powerful that it\u2019s all about artificial intelligence.\u201d<\/p>\n\n\n\n

\u201cFrom my point of view, AI is going to bring a lot more awesome ideas for SEO experts rather than pushing them backward,\u201d he continues. \u201cI personally see SEO AI as a positive signal which will inspire content creators to create more awesome content which would add the value in people\u2019s life.\u201d\u00a0<\/p>\n\n\n\n

In other words, AI is <\/em>changing the SEO space, but not to the extent that some would have you believe. In truth, it\u2019s been around for years. The changes only seem extensive because we\u2019re only just noticing them now.<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence (AI) and machine learning are changing the face of search engine optimization and search engine marketing (SEO). That\u2019s the prevailing narrative, anyway.\u00a0 The one pushed by media pundits and self-professed experts with only a faint understanding of their own content. The reality is that AI has, in one form or another, been part […]<\/p>\n","protected":false},"author":2,"featured_media":4534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[288],"tags":[],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2334"}],"version-history":[{"count":4,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions"}],"predecessor-version":[{"id":4536,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions\/4536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4534"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}