{"id":2343,"date":"2020-02-24T21:08:16","date_gmt":"2020-02-24T21:08:16","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2343"},"modified":"2025-03-04T06:38:43","modified_gmt":"2025-03-04T06:38:43","slug":"what-does-verizons-onesearch-mean-for-seo","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2020\/02\/what-does-verizons-onesearch-mean-for-seo\/","title":{"rendered":"What Does Verizon’s OneSearch Mean For SEO?"},"content":{"rendered":"\n

No tracking, targeted advertising, or personal profiling. No search history, and no sharing of user data with advertisers. Unbiased results, untainted by sponsored entries. Encryption and timed expiration. The ability for a business to integrate the software into its own products. <\/p>\n\n\n\n

These are the features and functions of OneSearch, Verizon Media\u2019s entry into the search engine market<\/a>. <\/p>\n\n\n\n\n\n\n\n

\"Verizon
Verizon Onesearch<\/figcaption><\/figure>\n\n\n\n

Publications have referred to it as a direct competitor to DuckDuckGo. At even a glance, one can certainly see the merits of that argument. Both search engines make a point of not storing and sharing user data, and contextual advertisements based on search results support both.<\/p>\n\n\n\n

The only real difference, aside from OneSearch\u2019s advanced encryption and business integration functionality, is that DuckDuckGo is the more established of the two. Also, news agency ValueWalk noted that DuckDuckGo has never seen a breach. <\/p>\n\n\n\n

We cannot say the same of Verizon, which also owns its own massive ad network that it could use for targeting through OneSearch.<\/p>\n\n\n\n

That\u2019s neither here nor there. <\/h2>\n\n\n\n

We aren\u2019t interested in talking about how the two search engines stack up against one another. We\u2019re here to ponder over how the introduction of OneSearch might impact the search engine optimization (SEO) space.<\/p>\n\n\n\n

It\u2019s no secret that in recent years, there\u2019s been a concerted push towards greater ownership of personal data. Towards greater digital privacy, particularly in the European Union. <\/p>\n\n\n\n

It\u2019s also no secret that purely from an advertising and marketing standpoint, this push makes things a bit more difficult.<\/p>\n\n\n\n

Per the tech publication CNet<\/em><\/a>, even companies like Google are feeling the pressure, adding controls, checks, and balances for users who want to delete the monumental amounts of data it\u2019s gathered about them. <\/p>\n\n\n\n

If that sounds like something you want to do yourself, the article contains guidelines on doing so. On the wider scale, if this push continues unabated as it has, then it is not outside the realm of possibility that customer and demographic data may cease to be a reliable source of information when determining website content.<\/p>\n\n\n\n

That doesn\u2019t mean you can no longer perform audience research, of course. Just that you\u2019ll need to do it in the more traditional sense. By interacting with your customers, <\/em>particularly over social media and other, similar platforms.<\/p>\n\n\n\n

In the short term, OneSearch is just one more privacy-focused search engine throwing its hat into the ring. <\/p>\n\n\n\n

In that regard, it\u2019s likely to have very little impact. As part of a long-term trend towards ownership of private data, however?<\/p>\n\n\n\n

It has the potential to change the face of SEO.
<\/p>\n","protected":false},"excerpt":{"rendered":"

No tracking, targeted advertising, or personal profiling. No search history, and no sharing of user data with advertisers. Unbiased results, untainted by sponsored entries. Encryption and timed expiration. The ability for a business to integrate the software into its own products.  These are the features and functions of OneSearch, Verizon Media\u2019s entry into the search […]<\/p>\n","protected":false},"author":2,"featured_media":4288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[288],"tags":[],"class_list":["post-2343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":6,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"predecessor-version":[{"id":3261,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions\/3261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/4288"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}