The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less since its earliest days, providing a human-readable means of connecting to unique pages on the web. <\/p>\n\n\n\n
back in the early days of SEO. It does still play some <\/em>role today, but not as much as it used to. Where URL structure is concerned, it’s now far more important that a URL is easy to remember and understand.\u00a0<\/p>\n\n\n\n A good URL is concise while also providing a clear snapshot of the content a page contains. Per SEO expert Moz<\/a>, creating URLs that meet these qualifications requires that you follow a few best practices. <\/p>\n\n\n\n The URL is one aspect of SEO that’s not going to go away anytime soon. What’s more, URL structure is important for more than just search engines. Well-designed URLs are also a cornerstone of good user experience, allowing people to easily navigate your site and remember how to find the pages that are most important to them. The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less since its earliest days, providing a human-readable means of connecting to unique pages on the web. Each URL consists of four primary components.<\/p>\n","protected":false},"author":2,"featured_media":4502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n
Search engine marketing publication Search Engine Journal<\/a> provides a bit of additional advice, as well.<\/h2>\n\n\n\n
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