{"id":2505,"date":"2023-01-15T17:09:00","date_gmt":"2023-01-15T17:09:00","guid":{"rendered":"https:\/\/www.aseohosting.com\/blog\/?p=2505"},"modified":"2025-02-27T18:07:24","modified_gmt":"2025-02-27T18:07:24","slug":"twitter-marketing-seo","status":"publish","type":"post","link":"https:\/\/www.aseohosting.com\/blog\/2023\/01\/twitter-marketing-seo\/","title":{"rendered":"What the Twitter Fiasco Can Teach Us for SEO!"},"content":{"rendered":"\n<p>When business magnate Elon Musk offered to purchase Twitter in April 2022, many thought it was a late April Fool&#8217;s joke. Unfortunately, this was not the case. Several months and a brief lawsuit later, Musk is now the new owner of a social network\u2014and also <a href=\"https:\/\/www.cnn.com\/2022\/07\/12\/tech\/twitter-elon-musk-acquisition-lawsuit\/index.html\">$44 billion<\/a> poorer.&nbsp;<\/p>\n\n\n\n<p>Things seem to have gone downhill since then. Notable highlights include:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"554\" src=\"https:\/\/www.aseohosting.com\/blog\/wp-content\/uploads\/2025\/02\/visual-selection.webp\" alt=\"Twitter Fiasco timeline\" class=\"wp-image-2556\" srcset=\"https:\/\/www.aseohosting.com\/blog\/wp-content\/uploads\/2025\/02\/visual-selection.webp 650w, https:\/\/www.aseohosting.com\/blog\/wp-content\/uploads\/2025\/02\/visual-selection-300x256.webp 300w, https:\/\/www.aseohosting.com\/blog\/wp-content\/uploads\/2025\/02\/visual-selection-624x532.webp 624w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Twitter harm for seo<\/figcaption><\/figure>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\">\n<li>An advertiser exodus so severe that Twitter began offering up to $500,000 in free ad spend. (<a href=\"https:\/\/www.wsj.com\/articles\/twitter-offers-advertisers-generous-incentives-after-many-marketers-left-platform-11669922354?mod=djemalertNEWS\">Wall Street Journal<\/a>)<\/li>\n\n\n\n<li>Twitter faces a lawsuit for unpaid rent for its San Francisco headquarters\u2014and a second lawsuit for unpaid rent on an office in the UK. (<a href=\"https:\/\/www.cbc.ca\/news\/business\/twitter-rent-lawsuits-1.6723946\">CBC<\/a>)<\/li>\n\n\n\n<li>Twitter begins auctioning away office supplies, including designer furniture, keyboards and USB drives. (<a href=\"https:\/\/gizmodo.com\/twitter-elon-musk-furniture-blue-bird-auction-1850005865\">Gizmodo<\/a>)<\/li>\n\n\n\n<li>Reports emerge that employees have started bringing their own toilet paper to the office after Twitter cuts its janitorial services. (<a href=\"https:\/\/www.businessinsider.com\/twitter-staff-toilet-paper-office-janitor-services-2022-12\">Insider<\/a>)<\/li>\n\n\n\n<li>Twitter attempts to implement paid verification, then quickly walks back the feature after a tide of fake accounts impersonating celebrities and businesses. (The Washington Post).&nbsp;<\/li>\n\n\n\n<li>Former employees target Elon Musk with a class-action lawsuit after mass layoffs allegedly trigger multiple labor rights violations. (<a href=\"https:\/\/www.cnn.com\/2022\/12\/08\/tech\/twitter-employees-lawsuits-elon-musk\/index.html\">CNN Business<\/a>)&nbsp;<\/li>\n\n\n\n<li>Guinness World Records reports that Elon Musk has lost more money than any person in history, totaling $200 billion from November 2021 to January 2023. The previous record was for $58.6 billion. (<a href=\"https:\/\/www.npr.org\/2023\/01\/12\/1148634966\/elon-musk-guinness-world-records\">NPR<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Suffice it to say, Musk&#8217;s reputation as a brilliant innovator and businessman has taken a considerable hit. Multiple articles have emerged, such as <a href=\"https:\/\/www.latimes.com\/business\/story\/2022-11-07\/is-elon-musk-a-genius-or-an-idiot\">Is Elon Musk a Genius or an Idiot?&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For marketers and SEO specialists, there are several valuable lessons here:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your organization&#8217;s leadership is active on social media, everything they say and do reflects directly<em> <\/em>on your own brand. Musk&#8217;s oft-inflammatory and nonsensical tweets haven&#8217;t just changed people&#8217;s opinion of him. As noted by <a href=\"https:\/\/www.theverge.com\/2023\/1\/25\/23571793\/elon-musk-twitter-tesla-brand-image-damage-earnings\">The Verge<\/a><em>, <\/em>they&#8217;ve also caused damage to several of his other brands, including Tesla.&nbsp;<\/li>\n\n\n\n<li>A little self-awareness and accountability go a long way. Throughout this fiasco, Musk has staunchly refused to hold himself accountable for Twitter&#8217;s spectacular collapse. Instead, he&#8217;s blamed everyone else, such as his tendency to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-11-14\/musk-publicly-punishes-twitter-engineers-who-call-him-out-online\">fire engineers who criticize him<\/a> and Musk himself blaming activists groups for the site&#8217;s <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1588538640401018880\">loss of advertising revenue<\/a>.&nbsp;<\/li>\n\n\n\n<li>Authenticity is everything for today&#8217;s users and Musk&#8217;s tendency to allegedly misrepresent his companies, as per <a href=\"https:\/\/thehill.com\/homenews\/3752982-cnn-to-elon-musk-after-sharing-fake-headline-be-better\/\">The Hill<\/a>, casts aspersions on everything he says.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>At this point, it&#8217;s safe to say that both Twitter and Musk&#8217;s images may be similarly marred. Whether he pulls himself out of this or not,, the Twitter takeover will forever be etched in history as a playbook of what <em>not <\/em>to do when acquiring a social network\u2014or using social media in general.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When business magnate Elon Musk offered to purchase Twitter in April 2022, many thought it was a late April Fool&#8217;s joke. Unfortunately, this was not the case. Several months and a brief lawsuit later, Musk is now the new owner of a social network\u2014and also $44 billion poorer.&nbsp; Things seem to have gone downhill since [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":14,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"predecessor-version":[{"id":4984,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions\/4984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media\/2551"}],"wp:attachment":[{"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aseohosting.com\/blog\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}