Search engine optimization can be quite complicated. This is especially true if you’re new to it. However, it’s not as difficult and technical as some ‘experts’ claim. Still, the learning curve can be fairly steep.
Truthfully, there’s a very good chance. Unless you’re a seasoned expert, you’ve likely made many mistakes optimizing your website.
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You gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the
Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. (more…)
The SEO industry is obsessed with the future. They react to Google updates. They integrate new techniques. SEO is about moving forward. It’s also about staying relevant. In that spirit, we collect interesting articles each month.
These articles cover SEO, content marketing, and social media. We do this to help you and your business. We want you to stay ahead.
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There was a time not too long ago when link building was one of the most vital components of search engine optimization. The more links a website received, the higher it ranked. As time went on, Google tweaked and updated its link ranking algorithms. Link building became as much about quality as it was about quantity.
It didn’t take long for the SEO community to coin a new term in order to describe the process by which a link valued (or devalued, as it were) a page. Link Juice, as it’s known, became a common phrase in any discussion of Search Engine Optimization. The idea was that whenever a page linked to another, some of that page’s ‘value’ would transfer to the target.
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Each month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media.
This time around Google dominated the news cycle with their two announcements, one regarding HTTPS and the other marking the end of Google authorship.
Mixed in among these major news items, we’ve also included a number of well-written and informative industry posts that caught our eye in August.
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Although it’s certainly more content-oriented now than in the past, its importance to one’s success on the web literally cannot be understated.
If your site isn’t properly optimized, it’s not going to rank. If it doesn’t rank, users don’t find it. And if users don’t find it, well… You probably shouldn’t quit your day job.
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That’s why we gather up each month’s highlights from the worlds of social media, content marketing, and SEO for your convenience.
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Digital shopping is more important than ever. Also, consumers research purchases through many more channels now. Users now look not only to search engines and digital storefronts, but also to social media and promotional emails.
That isn’t all Google’s looking to do – there’s a bit more to this purchase.
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Let’s talk about that.
The internet was new back then. Google wasn’t the huge company it is now. Technical SEO was the most important thing. Content marketing existed, but most SEO experts thought it was optional.
It didn’t matter how good your site was if people couldn’t find it. This meant some techniques were valued most. These included article and directory submissions. Spinning content and keyword stuffing were also important. Optimized meta descriptions were valued above all else.
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