By now, we’re going to assume you’ve had the basics of eCommerce search engine optimization drilled into you.
You understand the importance of high-quality product photos and unique, well-written product descriptions. You know your website needs to be readable and navigable on mobile devices, and that your store needs a streamlined checkout process with plenty of payment options. And you certainly grasp the reasons why maintaining a blog is a good idea.
(more…)
It’s common knowledge that Google jealously guards the inner workings of its search engine. While search engine optimization experts and marketing professionals can make educated judgements as to what a particular algorithm update does or how it works, based on careful observation of cause and effect, they are just guessing.
The only party that knows for sure how Google works is Google itself.
(more…)
Search engine optimization (SEO) is a surprisingly complex discipline. The ways it has evolved in just the past few years alone are staggering. How can anyone be expected to keep up?
To be frank, you can’t. And you don’t really need to, for the most part. All the major changes Google made to its search engine are all create a better user experience and to help users find the best, most relevant results possible in the least amount of time.
Here are a few core SEO strategies to help you align your content, website, and marketing with that goal.
(more…)
An unmarried CEO with a six-figure salary. A recently-arrived immigrant who’s still getting on their feet. A stay-at-home dad whose wife is the primary breadwinner for their family. A service industry worker struggling to make ends meet. What do all of these individuals have in common?
They’re all Millennials.
You’ve doubtless heard the buzz already. As of 2018, millennials in the United States alone have the most spending power of any generation, worth $200 billion. The men and women who are both giving rise to new industries, and killing old ones, are the ones to target.
(more…)
What does it mean to be a parent? What comes to mind when you picture a mother or father?
Depending on who you ask, you’ll receive a wildly different answer.
A single parent who’s also a successful entrepreneur. A stay-at-home dad who raises the kids while his wife pursues her career. Two mothers who evenly split parenting duties. These are all valid examples of parenthood and speak to the real challenge of marketing to the mothers and fathers of the world: diversity.
(more…)
There’s no shortage of search engine optimization tools and platforms on the web, both premium and free. The range of choices available to you is actually a bit dizzying, particularly if you’re new to search engine optimization (SEO).
(more…)
At one point, being a freelance artist was basically a recipe for starvation. Art wasn’t something you did for the money, and with a few rare exceptions, most creative professionals couldn’t really pursue their passion as a day job. The Internet has changed that.
The rise of the gig economy, coupled with digital marketplaces like Etsy and Patreon, has resulted in a renaissance for artists. Provided you know how to market yourself, with a bit of hard work and luck you now can make a comfortable living for yourself. Here’s where to start.
(more…)
People don’t trust marketers anymore, and I can’t say I blame them.
From manipulative marketing campaigns to rampant spyware, the reputation of marketing firms and ad networks has never been worse. As privacy watchdogs and regulatory agencies close in on the data-driven economy, people are growing more cognizant of how their data is being bought, sold, and used.
Factor in that modern consumers care more than ever about corporate values, and you have a compelling case for greater ethics across your organization, including and especially within your marketing department.
Today, we’ll discuss the three foundations of an ethical approach to marketing.
(more…)
Before social media, before Google, before smartphones and tablets, there were search engines.
But they’re not the search engines we know today. They were a lot simpler, a lot more basic. They operated by an entirely different, less advanced set of rules. And the process of optimizing content for them was different too.
(more…)
All advertising is marketing, but not all marketing is advertising.
Confused? You aren’t the only one. To say that the difference between advertising and marketing is nebulous would be a gross understatement.
For a layperson, they’re virtually indistinguishable. To get a better understanding, let’s start with a definition of each term, before diving into the specifics of how they differ from one another.
To put it simply, marketing encompasses everything your business does in the public eye. This includes raising brand awareness. Furthermore, it involves building relationships with your target audience. Additionally, marketing entails designing creative content and writing copy on social media.
(more…)