AseoHosting Blog

Author: Daniel Page

Daniel Page

Daniel Page is the Director of Business Development at ASEOHosting and a longtime contributor to the company blog. Writes about SEO strategy, IP-diverse hosting, and staying visible in an AI-driven search landscape—bridging the gap between infrastructure and optimization.
  • What You Need To Know About Marketing For a Healthcare Organization

    What You Need To Know About Marketing For a Healthcare Organization

    With so much information freely available online, modern patients are more educated than they’ve ever been.  Many no longer feel the need to visit a hospital, urgent care center, or clinician’s office unless treatment or testing is necessary.

    Moreover, competition amongst healthcare organizations has never been higher, particularly with the rise of telehealth and digital care options.With this in mind, it’s incredibly important that your organization has a properly-budgeted marketing plan.

    Even if you’re happy with your current patient volumes, you’ll need a strategy that helps you reach out to both new and returning patients. Success in this regard starts, as it often does, with outreach.

    (more…)
  • What You Need to Know About Marketing Your Business During (And After) COVID-19

    What You Need to Know About Marketing Your Business During (And After) COVID-19

    No one could have predicted this.

    In just a few short months, the coronavirus has changed society. Distributed work and delivery services have never been more important, and all over the world, people struggle to cope with an uncertain future, one marked by isolation, unstable finances, and a spreading pandemic. Businesses have either suspended their marketing or pivoted hard. 

    (more…)
  • How Infinite Scroll Impacts SEO: Pros and Cons!

    How Infinite Scroll Impacts SEO: Pros and Cons!

    Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we’ve known for at least a decade. The problem, as noted by search engine marketing expert Moz, is that many sites implement infinite scrolling via JavaScript, which Google can’t really crawl effectively. 

    (more…)
  • The SEO Divide: International vs. Local – Which Path to Take?

    The SEO Divide: International vs. Local – Which Path to Take?

    Generally, search engine optimization is largely location-agnostic. It’s about creating compelling content, targeting the right keywords, and increasing the scope and reach of your brand through an understanding of Google’s algorithms. That said, location targeting can be an extremely powerful tool.

    (more…)
  • URL Structure and SEO: A Brief Introduction

    URL Structure and SEO: A Brief Introduction

    The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less since its earliest days, providing a human-readable means of connecting to unique pages on the web.

    Each URL consists of four primary components.

    (more…)
  • The Myth of SEO’s Death Why Search Optimization Still Reigns.

    The Myth of SEO’s Death Why Search Optimization Still Reigns.

    If there’s one constant in the world of search engine optimization (SEO), it’s that people love throwing out predictions that it’s dead (or at least dying).

    It’s happened, to some degree, with every algorithm update Google has released. It happened with the leap from keyword-driven search to organic, content-driven search. It happened when Facebook and other social networks started gaining popularity.

    And now, with the push towards artificial intelligence and voice search, it’s happening again.

    (more…)
  • How to Find the Best Stock Photos for Your Content

    How to Find the Best Stock Photos for Your Content

    They say a picture is worth a thousand words. When it comes to content marketing, we’d argue that it’s worth even more. A good header image is arguably imperative for the creation of compelling, engaging content, and high-quality photos are important for breaking up the monotony of large walls of text.

    (more…)
  • What Can You Do If You’ve Alienated Your Audience?

    What Can You Do If You’ve Alienated Your Audience?

    In an effort to compete with platforms like Amazon and eBay, crafting ecommerce site Etsy rolled out a new advertising policy. Known as Offsite Ads, it was billed as a risk-free way for merchants to gain more attention and traffic. There was just one caveat.

    When the program rolls out in April

    Merchants will be automatically enrolled in it, and anyone who makes more than $10,000 annually will have no option to withdraw from the program.

    (more…)
  • Could Proximity Marketing Be Your Next Growth Strategy?

    Could Proximity Marketing Be Your Next Growth Strategy?

    The right message delivered to the right person in the right place at the correct time can make all the difference in the world. That’s the idea behind proximity marketing, which is functionally the “next step” in location-based marketing. Also known as hyperlocal marketing, the tactic leverages a combination of mobile apps and Bluetooth to deliver contextual,  location-based messages to your brand’s most engaged customers.

    Bluetooth beacons, the technology behind proximity marketing is not new. As noted by eCommerce retailer Shopify, beacons were first developed and released in 2013 by Apple.  They didn’t quite catch on.

    (more…)
  • 3 Steps to Get Your GIFs Found: Optimizing for Search

    3 Steps to Get Your GIFs Found: Optimizing for Search

    Animated GIFS have been a part of Internet culture for years. They’re a quick, effective way to convey emotion on social media. They’re entertaining, they’re easy to digest, and they’re attention-grabbing.

    (more…)