Ah, tax season. Everyone’s (least) favorite time of year. A time when we all must begrudgingly review our finances to determine how much of our money goes into the pockets of the government.
See, most people at least have their company’s leadership behind them. They’ve probably got a competent accounting team, a clear delineation between personal and professional, and finances that are fairly easy to sift through.
(more…)
The only real constant in the search engine optimization space is that it’s constantly evolving.
Keywords used to be the be-all and end-all of where a website placed on the SERP, until they weren’t. Then there was a bunch of stuff about inbound and outbound links, link juice, and nofollow. And we don’t even have time to get into all the ways social media has changed the face of search.
(more…)
A young woman is looking for a nice place to take her boyfriend for their anniversary dinner. She opens up Google and enters the search term “best restaurants in Hudson Florida.” After looking at a few of the options and choosing a few that seem promising, she closes her browser to mull over her options a bit.
(more…)
A lot of people use the terms ‘marketing’ and ‘advertising’ interchangeably. That’s understandable, to some extent. On the surface, marketing and advertising appear much the same.
They both involve communication between a business and its customer base. About generating brand awareness. About crafting a persuasive message that will ultimately result in conversions.
It’s only when you look a little deeper that differences start to emerge. And believe me, they are significant. We’ll start with advertising, because it’s actually the easiest of the two to describe.
(more…)
Quick question: what’s the most valuable commodity in marketing? It’s not money, nor is it knowledge. Not customer loyalty or brand awareness.
It’s time – and no one ever seems to have enough of it.
Every good marketing campaign has a lot of busywork. These are many repetitive and boring tasks. However, they are crucial for the success of any marketing strategy. The more time you and your team spend on these tasks, the less time you spend on your actual strengths.
On creative stuff that actually matters. There’s a reason the global marketing automation software market is predicted to reach nearly $8 billion by 2025. That the majority of top marketing professionals acknowledge its importance.
(more…)
Affiliate marketing – where one business pays commission to someone else to promote its products – is an excellent way to generate both traffic and revenue for your brand. Not only does it provide your users with new products and services to try,
Looking to build a website for your business? Good call. These days, every business needs an established digital presence to succeed.
Thing is, you’re not a web design expert, nor are you a web developer. You can probably use WordPress or a similar site-builder with a bit of effort, but that may still require time you don’t have. What you need is a webmaster.
(more…)
There are plenty of arguments in favor of hosting your website in another country. Saving money. Enjoying more permissive Internet laws. Reaching customers your business might otherwise be unable to connect with.
(more…)
Looking to get started with your WordPress site? Chances are, your first step will be to find web hosting. Unfortunately, that’s easier said than done – especially if you’re a relative beginner in that regard.
(more…)
In any field, there will be unscrupulous people who use underhanded tactics to get ahead. The web is no different, especially where search engine optimization is concerned. There exists a ton of black hat SEO tactics that people try to use to get ahead.
(more…)