AseoHosting Blog

Category: Monthly Content Roundups

  • Here’s What You Need to Know About Featured Snippets

    Here’s What You Need to Know About Featured Snippets

    Small boxes of text that appear at the top of the search engine results page, featured snippets are an effort by Google to provide users with a clear, concise answer to their questions – one that doesn’t require them to click through to the result.

    On the surface, that may seem a bit counterproductive. After all, isn’t getting people to access your website the whole reason for doing search engine optimization? If someone doesn’t even click on your site, how does having a featured snippet help you? 

    In a few ways.

    First, featured snippets appear in what’s known as position zero on the SERP. Indeed, they always precede the first link on the page. Consequently, this means they’re the very first thing a user sees. Therefore, this goes an incredibly long way towards building brand recognition.

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  • 3 Signs Your Company’s Efforts on Social Media are Failing (And How To Fix It)

    3 Signs Your Company’s Efforts on Social Media are Failing (And How To Fix It)

    First, social media is a very powerful marketing tool. It helps you understand your audience. Also, it lets you promote your brand. Furthermore, you can engage with customers. Best of all, it requires little investment. To succeed, focus on what each target group needs.

    Social media is about building relationships and conversations. Ultimately, listening to audience feedback can make or break your brand.

    Many brands don’t grasp this and end up doing social media wrong. We’ve listed common mistakes and signs your social marketing might not be working.

    Shameless Self-Promotion

    On the other hand, your brand’s newsfeed shouldn’t be boring. It also shouldn’t be too focused on sales. Instead, people love content that entertains them. They also like content that informs and engages them. However, posts that are just about self-promotion don’t do any of these things.

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  • What You Need To Know About Marketing For a Healthcare Organization

    What You Need To Know About Marketing For a Healthcare Organization

    With so much information freely available online, modern patients are more educated than they’ve ever been.  Many no longer feel the need to visit a hospital, urgent care center, or clinician’s office unless treatment or testing is necessary.

    Moreover, competition amongst healthcare organizations has never been higher, particularly with the rise of telehealth and digital care options.With this in mind, it’s incredibly important that your organization has a properly-budgeted marketing plan.

    Even if you’re happy with your current patient volumes, you’ll need a strategy that helps you reach out to both new and returning patients. Success in this regard starts, as it often does, with outreach.

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  • What You Need to Know About Marketing Your Business During (And After) COVID-19

    What You Need to Know About Marketing Your Business During (And After) COVID-19

    No one could have predicted this.

    In just a few short months, the coronavirus has changed society. Distributed work and delivery services have never been more important, and all over the world, people struggle to cope with an uncertain future, one marked by isolation, unstable finances, and a spreading pandemic. Businesses have either suspended their marketing or pivoted hard. 

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  • How Infinite Scroll Impacts SEO: Pros and Cons!

    How Infinite Scroll Impacts SEO: Pros and Cons!

    Infinite scroll and search engine optimization don’t play nice together. Given that infinitely-scrolling websites aren’t exactly a new thing on the web, that’s something we’ve known for at least a decade. The problem, as noted by search engine marketing expert Moz, is that many sites implement infinite scrolling via JavaScript, which Google can’t really crawl effectively. 

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  • The SEO Divide: International vs. Local – Which Path to Take?

    The SEO Divide: International vs. Local – Which Path to Take?

    Generally, search engine optimization is largely location-agnostic. It’s about creating compelling content, targeting the right keywords, and increasing the scope and reach of your brand through an understanding of Google’s algorithms. That said, location targeting can be an extremely powerful tool.

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  • URL Structure and SEO: A Brief Introduction

    URL Structure and SEO: A Brief Introduction

    The Uniform Resource Locator (URL), is one of the most common yet most frequently-misunderstood elements of a website. It’s also been an integral part of the Internet more or less since its earliest days, providing a human-readable means of connecting to unique pages on the web.

    Each URL consists of four primary components.

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  • The Myth of SEO’s Death Why Search Optimization Still Reigns.

    The Myth of SEO’s Death Why Search Optimization Still Reigns.

    If there’s one constant in the world of search engine optimization (SEO), it’s that people love throwing out predictions that it’s dead (or at least dying).

    It’s happened, to some degree, with every algorithm update Google has released. It happened with the leap from keyword-driven search to organic, content-driven search. It happened when Facebook and other social networks started gaining popularity.

    And now, with the push towards artificial intelligence and voice search, it’s happening again.

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  • How to Find the Best Stock Photos for Your Content

    How to Find the Best Stock Photos for Your Content

    They say a picture is worth a thousand words. When it comes to content marketing, we’d argue that it’s worth even more. A good header image is arguably imperative for the creation of compelling, engaging content, and high-quality photos are important for breaking up the monotony of large walls of text.

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  • What Can You Do If You’ve Alienated Your Audience?

    What Can You Do If You’ve Alienated Your Audience?

    In an effort to compete with platforms like Amazon and eBay, crafting ecommerce site Etsy rolled out a new advertising policy. Known as Offsite Ads, it was billed as a risk-free way for merchants to gain more attention and traffic. There was just one caveat.

    When the program rolls out in April

    Merchants will be automatically enrolled in it, and anyone who makes more than $10,000 annually will have no option to withdraw from the program.

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