Category Archives: Monthly Content Roundups

SEO, Content Marketing, and Social Media: The Best of November 2014

snowman penguinSince our last roundup, we’ve eaten a lot of turkey, watched a lot of football, and spent some valuable time with the family. Now that Thanksgiving is in the rear view mirror, it’s time for online businesses to get their houses in order for the upcoming holiday season as well for a new year. Based on Forrester research from last month, Facebook may not be the best place to focus your efforts, but we’ve found a number of posts that should get you going in the right direction. These are the most relevant articles from the fields of SEO, content marketing, and social media in November. Enjoy! If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

How to Perform the Ultimate Local SEO Audit

Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point.
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SEO, Content Marketing, and Social Media: The Best of October 2014

halloween readingYou gotta give Google credit. They certainly have timing. In the weeks leading up to Halloween, they decided to roll out Penguin 3.0, which certainly gave a fright to those who practice less than savory SEO techniques. These kind of updates to the Google algorithm are yet another reminder that successful SEO is the result of hard work and engaging a variety of strategies to drive traffic to your site. In that spirit, we’ve rounded up the most relevant articles from the fields of SEO, content marketing, and social media to help your business develop a winning inbound marketing plan. These are the best we found in October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Google’s Penguin is Flapping Again – But What About the Much-Feared Guest Post Penalty?

The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I write.

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SEO, Content Marketing, and Social Media: The Best of September 2014

LOOKING AHEADIf there’s one thing the SEO industry is obsessed with, it’s the future. Whether reacting to Google algorithm updates or integrating the newest techniques, SEO is all about moving forward and staying relevant. In that spirit, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media each month to help you and your business stay ahead of the curve. Here are the ones that stuck out to us in September and October. If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web

At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal.

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SEO, Content Marketing, and Social Media: The Best of August 2014

i am creativeEach month, we like to collect the most interesting and relevant articles from the fields of SEO, content marketing, and social media. This time around Google dominated the news cycle with their two announcements, one regarding HTTPS and the other marking the end of Google authorship. Mixed in among these major news items, we’ve also included a number of well-written and informative industry posts that caught our eye in August.  If you’re looking for the same great content the rest of the year, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

A Real World Negative SEO Case Study

Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links.

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SEO, Content Marketing, and Social Media: The Best of July 2014

fireworks 2014As the summer draws to a close, we know that you don’t want to spend all your time searching searching the Internet high and wide for the best articles. That’s why we gather up each month’s highlights from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from July.  If you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Panda Pummels Press Release Websites: The Road to Recovery

Many of us in the search industry were caught off guard by the release of Panda 4.0. It had become common knowledge that Panda was essentially “baked into” the algorithm now several times a month, so a pronounced refresh was a surprise.

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SEO, Content Marketing, and Social Media: The Best of June 2014

lazy readingWe know everyone is trying to get out of the office early to start their July 4th weekends, so we won’t waste too much of your time getting to the roundup. If you’re new to this, each month we gather up the best articles from the worlds of social media, content marketing, and SEO for your convenience. Here’s our favorites from June. Feel free to enjoy them on the beach or by the pool, and if you’re looking for the same great content in between roundups, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site.

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SEO, Content Marketing, and Social Media: The Best of May 2014

chopping woodIn last month’s roundup we declared that it had been a calm month in the world of SEO, that “there were no major Matt Cutts declarations or Google updates that sent the industry scrambling.” Then, about two weeks ago, Mr. Cutts fired off this tweet, “Google is rolling out our Panda 4.0 update starting today.” So that was pretty major. However, the Panda updated wasn’t the only news in May, so we’ve rounded up the best of the rest from the worlds of social media, content marketing and SEO for your convenience. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

A Prioritized Web Development & Site Migration SEO Checklist

My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that.

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SEO, Content Marketing, and Social Media: The Best of April 2014

This pashowersst month seemed fairly calm from an SEO point of view. There were no major Matt Cutts declarations or Google updates that sent the industry scrambling. In the world of social media and content marketing, LinkedIn continues to assert itself as a force to be reckoned with while Google+ remains a source of much confusion. There were a lot of great articles in April, and we’ve rounded up the best to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

5 Steps to Set Up a Stellar SEO Strategy

Whether you’re in charge of executing an SEO strategy for a highly established website or a brand new domain, possessing the ability to understand the current business situation, along with seeing future challenges and opportunities, is critical when crafting a sustainable plan of attack.

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SEO, Content Marketing, and Social Media: The Best of March 2014

four leaf cloverIn the current climate, having an online presence is essential, and starting with the moment you begin designing your website, you should be considering how SEO, social media, and content marketing are being addressed and advanced. If you really think about it, these elements impact every aspect of a business from the moment it is introduced to the world all the way through its future successes. In that spirit, we gathered some of the best SEO, social media, and content marketing articles from March to help you get the most out of your business. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

4 SEO Benefits of Responsive Web Design

With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms.

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SEO, Content Marketing, and Social Media: The Best of February 2014

FEBRUARYIf you’ve spent any amount of time in the SEO industry, you’ve probably become desensitized to Matt Cutts’ warnings and announcements, as well as the Google algorithm changes. Let’s be honest though. If you’re doing things the right way, none of this should effect your strategy and continued success. Google has constantly evolved to penalize those in the SEO industry that break the rules, and this will not change. As always, it is important to have a multifaceted strategy that includes SEO, social media, and content marketing. In that spirit, we gathered some of the best articles on these subjects from February. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook, and Google+.

SEO

Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser.

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