Embeds like analytics scripts, tracking scripts, and social media widgets are not always designed and written as well as one might hope; consequently, including too many of them in a web page can incur large slowdowns in loading time. Indeed, this Ghostery study shows such slowdowns.
Top Ten Ways To Improve Site Speed
As we saw in Part One of our series on website optimization, a slow site can seriously impact user experience. Anything over 3 seconds is going to be an irritation to users, and irritated users lead to lost sales, reduced conversions, and higher bounce rates. For instance, figures released by Walmart show that increased load times are significantly correlated with lowered conversion rates. Specifically, a precipitous drop occurs as load times increase between one and three seconds. (more…)










