AseoHosting Blog

Year: 2011

  • Lost Traffic, Lost Rankings: The Cost of Ignoring Your Users

    Lost Traffic, Lost Rankings: The Cost of Ignoring Your Users

    There was a time when search engine optimization(SEO) was all about gaming the algorithm. A time when keyword density and backlinks were the exclusive determining factors in where one appeared on the search engine results page(SERP). But that was decades ago. 

    Modern SEO is different. It’s less algorithm-focused and more user-focused. Keywords are still important, certainly—but not more important than creating relevant, high-quality content. 

    The problem is that too many so-called SEO agencies ignore this shift. They obsess over pointless metrics like what percentage of a blog post consists of primary and secondary keywords. And in the process, they ignore content quality. 

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  • 5 Crucial Tips for Search Engine Optimization in 2022

    5 Crucial Tips for Search Engine Optimization in 2022

    To say that search engine optimization (SEO) has changed a great deal over the past several years would be putting it lightly.  Today’s SEO landscape is nearly unrecognizable compared to what it looked like in 2018. And even now, it still continues to change. 

    Here are a few tips to help you keep pace. 

    Put the User Experience First

    We’re just about rounding on the one-year anniversary of Google’s Core Web Vitals Update. Also known as the Google Page Experience Update, Core Web Vitals officially establish a website’s user experience as a ranking factor.  If you haven’t already started prioritizing things like interactivity, load time, and ease of use by now, it’s past time you do so. 

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  • Dispelling Three Major SEO Myths That Refuse to Die!

    Dispelling Three Major SEO Myths That Refuse to Die!

    There’s a lot of misinformation floating around the search engine optimization (SEO) sector. Perhaps it’s because SEO scammers directly benefit from this lack of understanding. Or perhaps it’s simply an inevitable characteristic of any long-running industry. 

    Either way, there are a few myths that seem to persist more stubbornly than others—today, we’re going to address three of the biggest myths currently plaguing SEO.  

    More is Better

    Our first is technically a twofer.

    A lot of SEO novices develop something of an obsession with quantity. More backlinks. More keywords. Bigger numbers. 

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  • Three Best Practices for Designing an SEO-Friendly Website

    Three Best Practices for Designing an SEO-Friendly Website

    A lot of people forget that search engine optimization isn’t simply a matter of finding the right keywords and selecting the right topics. It’s about more than meta descriptions and site content.  User experience is every bit as crucial to creating an effective site. 

    Because if your site doesn’t perform properly—if it’s not fast, intuitive, and easy to navigate—then none of the other stuff matters. People aren’t going to stick around to see your compelling content. They’re going to leave and likely end up navigating straight to one of your competitors.

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  • Your Content is Good — But is it Aligned to Your Audience?

    Your Content is Good — But is it Aligned to Your Audience?

    How to Ensure Your Website Resonates

    In many ways, content creation is as much a passion as it is a career. The desire to create and express ourselves is a fundamental part of what makes us human. And although content marketing can scratch that itch to some extent, content created for your business is not artistry. 

    It’s part of a strategy. 

    A key thing that a lot of people don’t realize about content marketing is that you cannot simply sit down and write whatever comes to mind. Instead, you need to be purposeful and deliberate in what you create.

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  • What is the Largest Contentful Paint?

    What is the Largest Contentful Paint?

    Officially added as a ranking factor in 2021, Largest Contentful Paint (LCP) is one of Google’s Core Web Vitals — the metrics by which the search engine measures user experience. Specifically, LCP measures how fast a page loads. In essence, the tool analyzes the load time of the page’s largest content element.

    Content types that LCP may measure include: 

    • Background images 
    • Video thumbnails
    • Images
    • Block-level HTML elements such as paragraphs 
    • Headers

    How is LCP Measured?

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  • Should You Bother With Facebook Advertising in the New Year?

    Should You Bother With Facebook Advertising in the New Year?

    Or is it Time to Move to Greener Pastures? 

    Facebook has had a bit of a rough year. 

    The Facebook Papers first released by The Wall Street Journal (and recently made public by Gizmodo) revealed a company crippled by its own success. An organization that had become far too bloated, struggling under a management structure completely unsuited for its size. A business defined by questionable business ethics and poor technology management. 

    Just a day after The Facebook Papers were released, the social network suffered one of its worst outages in history, which CNBC reported may have cost upwards of $100 million. 

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  • 3 Tactics To Help You Learn More About Your Audience

    3 Tactics To Help You Learn More About Your Audience

    Who are your customers? Why are they your customers? What do you offer that your competitors do not? 

    More importantly, what sort of content is your audience interested in? What do they enjoy, and what do they find compelling? What questions do they want you to answer, and what topics do they want to learn about? 

    These are among the most important questions that you need to address. Understanding your audience is critical to your content marketing efforts. Without this knowledge, you cannot effectively target your content.

    Let’s talk about where you can look to learn. 

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  • Will Google Always Remain The Dominant Search Engine?

    Will Google Always Remain The Dominant Search Engine?

    When someone mentions search engine optimization (SEO), what’s the first thing you think about? Chances are good that if you’re like most people, it’s Google — or rather, its parent company, Alphabet. That’s not surprising.

    While Google certainly didn’t invent the search engine market, it has, for more than a decade, defined it. Half of SEO amounts to trying to figure out what Google’s algorithms are doing, and what sort of content they want.  Other search engines rarely, if ever, even enter into the equation.

    And if they do, they’re almost always playing second string to Google.

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  • How Embedded Video Can Improve Your Search Engine Optimization

    How Embedded Video Can Improve Your Search Engine Optimization

    If a picture is worth a thousand words, then a video is worth ten times that. Modern audiences are intensely visual. It’s not surprising, then, that the streaming video market has grown positively titanic over the past few years. Per research aggregator Statista, digital advertising revenue is expected to top $11 billion by next year. 

    On the video streaming front, meanwhile, marketing agency Allied Market Research reports that the video streaming market will reach $149.3 billion by 2026. With the massive shift towards digital and the upturn in streaming due to the coronavirus — news publication.

    Variety reports a significant increase in video streaming subscriptions — the prominence of video will only increase. From a marketing perspective, this means that there’s a great deal of value in video, provided you can leverage it effectively.

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