AseoHosting Blog

Year: 2011

  • SEO, Content Marketing, and Social Media: The Best Of December 2012

    SEO, Content Marketing, and Social Media: The Best Of December 2012

    As 2012 rolled to a close, the SEO and content marketing world was inundated with predictions and prognostications of what is to come in 2013. This month’s content curation round-up is going to include a lot of crystal ball gazing. It’ll be interesting to come back here in a year’s time and see who was right, who was wrong, and who was so wrong we can point and laugh at them.

    SEO and Content Marketing

    Essential Tools for SEO

    During this session we’ve had some rather technical articles about SEO, so it’s time for a short breather. We’ll do this by taking a look at some of the tools that are useful for search engine optimization.

    7 Ways to Resuscitate a Boring Links Post

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  • Is Your WordPress Site’s Speed Affecting Search Rankings

    Is Your WordPress Site’s Speed Affecting Search Rankings

    Rocket
    WordPress Site Speed

    It’s a cliché to say we live in an age of impatience, but that doesn’t make it any less true.
    Internet users expect immediate information delivery. Research indicates they won’t wait long.

    Bounce rates increase with page load times. Slower loading pages lead to more users clicking the back button. These users will then return to the search engine. They will likely choose the next link, which could be a competitor.

    Google, in its effort to direct its users to the sites most likely to satisfy them, uses page load times as one of its signals for determining ranking. All else being equal, you could be losing ranking to a competitor because your site loads less swiftly.

    There are various strategies site owners can implement to make sure that their users get the pages they want as quickly as possible, and we’re going to have a look at some of the most important ones here.

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  • Five SEO Strategies That Can Hurt Your Ranking

    Five SEO Strategies That Can Hurt Your Ranking

    Seo Target
    Seo Target

    Google is secretive about its ranking algorithms. They are a complex mixture of over two hundred carefully weighted signals that contribute to deciding where on the search engine results pages a particular page appears.

    People don’t like complexity and secrecy, especially when their income depends on the information that’s hidden. They yearn for quick and simple solutions, and so naturally there arises a group who will sell them spurious peace of mind. In our industry, that place is occupied by the bad SEO, who promises a quick-fix ride to the top of the SERPs, often employing many of the methods we’re about to discuss. No SEO worth his salt is going to rely on these techniques, or promise an easy and simple solution to the problem of ranking well.
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  • Resource Round-up: The Best of SEO, Content Marketing, and Social Marketing This November

    Resource Round-up: The Best of SEO, Content Marketing, and Social Marketing This November

    As usual, this month we’ve trawled the wilds of the Internet to bring you what we think is the most informative, timely, and useful content. Enjoy!

    Search Engine Optimization

    • Remarketing with Google Analytics is about building targeted audiences. Remarketing with Google has become more popular in the last six months. I think this trend will continue into 2013. Once you get the hang of it, it is relatively easy to set up and manage.
    • SEO Variables You Need To Know – Search engines use multiple variables to determine how good a website is and how relevant it is to a user’s search query.
    • Guide to Rich Snippets – Infographic – High rankings in the SERPS are no longer enough. Rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click.
    • What’s the Difference Between SEO and Content Marketing? – The main reason creating content just for Google is missing the point is because that’s not what Google wants you to do.
    • Building a Video SEO Strategy – The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
    • When you launch a new website, should you focus on SEO or PPC? There are many ways to attract targeted traffic. It’s often hard to know which method is best. SEO and PPC are two popular ways to drive traffic. But is one better than the other?
    • 9 Best WordPress SEO Plugins – A great roundup of plugins to help your site get to where it belongs in the SERPs.
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  • The Pros and Cons of Social Log-in Buttons

    The Pros and Cons of Social Log-in Buttons

    Facebook Social Login Button
    (Attrib: Flickr/Rob Enslin)

    When it comes to website design, speed and simplicity are key. It doesn’t take much for users to become confused or frustrated and abandon their intended action.

    This is especially true for user registration. If you ask users to enter a lot of data, they might leave. Even asking for a little data in a confusing way can make users abandon the process. For websites, this abandonment means lost conversions.

    Social logins offer a method of drastically simplifying this process.

    Social logins use your existing social media login information. This allows for a single sign-on. The user picks a social network. They choose which network to link to their new account. Then, they approve the login using that network. That’s the basic process. (This doesn’t include times when specific data needs to be collected.) As a result, social logins can make registration much easier.

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  • Guest Blogging: Boost Your SEO or Waste of Time?

    Guest Blogging: Boost Your SEO or Waste of Time?

    Guest blogging took off in a big way this year. It’s an increasingly popular way to spread brand awareness and an excellent adjunct to other inbound marketing strategies.

    That said, the answer to the question in the headline is ‘No’. You should not be guest blogging.

    That is, you shouldn’t be guest blogging if you think that any of the following are true:

    • Article banks are a great source of guest blog content.
    • Guest blogs don’t need to be of the same quality as the content on your own blog.
    • The same article, or a spun version, can be used for multiple blogs.
    • Guest blogging is a cheap way to get inbound links.

    Take a look at this video from the estimable Matt Cutts if you’re curious why we have such a downer on guest blogging.

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  • Content Curation: Unleash Powerful Tools to Dominate

    Content Curation: Unleash Powerful Tools to Dominate

    (Attrib:Flickr/cambodia4kidsorg)

    Content curation is the collection and sharing of interesting, informative, or entertaining content from within a particular niche. It’s a great way of establishing a reputation as an authority and gathering followers with a particular set of interests.

    For businesses, content curation helps demonstrate expertise, is less expensive than content creation, and perhaps most importantly, contributes towards cultivating relationships with potential clients, customers, vendors, and partners.

    In an age where social media and content marketing are blossoming, the sheer amount of content out there — of vastly variable quality — makes finding just the right material to share a potentially time-consuming endeavor. (more…)

  • Buying Social Media Followers: Pros and Cons

    Buying Social Media Followers: Pros and Cons

    Social media is an important part of modern marketing. Facebook has over a billion users; Twitter has become many people’s platform of choice for communication with companies; Pinterest has just become one of the thirty most visited sites on the web.

    Businesses who have no social media presence are ignoring a powerful and cost-effective marketing and customer relationship resource, especially if they are selling or providing services online.

    Unfortunately, establishing that presence and kick-starting engagement has a cost. It is difficult for a business new to social media to attract followers without a substantial investment of both time and money. For many businesses, they won’t make that investment, and so they feel tempted to manufacture a follower count.

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  • New Google Tool Lets Webmasters Disavow Unwanted Links

    New Google Tool Lets Webmasters Disavow Unwanted Links

    Cut the Links?

    Since the Penguin algorithm changes, SEOs have been worried about a couple of things in particular. Firstly, they are concerned that all the illicit link-building tactics that their client’s previous SEOs engaged in (because, of course, they would never do such things themselves) are now going to have a negative consequence on a site’s ranking. The second major concern is that competitors can take advantage of Google’s scrutinizing of backlink profiles to deliberately create “bad links” and incur a penalty.

    To allay some of those fears Google have released a tool

    that will allow webmasters to disavow those incoming links that might be causing their sites to be flagged by Google as engaging in bad link-building practices. (more…)

  • October SEO & Blogging: Must-Read Stories & Insights

    October SEO & Blogging: Must-Read Stories & Insights

    October has been a interesting month for SEOs and webmasters. Google’s Disavow Links tool caused quite a stir. As always, the Internet was abuzz with chatter about SEO, marketing, conversion rates, and design.

    Consequently, we bravely ventured out into the wilds of the Web. Ultimately, we brought back 20 of the most interesting articles we came across for your education and enjoyment.

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