There’s a good chance that you’re going to use images at one point or another, regardless of the website you run or the publication you manage.
We’re a very visual society these days, after all; a few well-placed pictures can drastically improve the look, feel, and readability of a site. Of course, if you fail to properly optimize these images, you’re going to be losing out.
It should be clear to anyone with more than a passing interest in search engine optimization that it favors long-term planning and hard work over easy, short-term gain. If you need any proof of this, you need look no further than last year’s Penguin 2.0 update and how hard it hit websites that used questionable (yet effective) optimization techniques like paid links, content networks, and link schemes. What’s one thing all those strategies shared in common?
They were easy. They required minimal work on the part of the webmaster and gave immediate returns.
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If you’ve spent any amount of time in the SEO industry, you’ve probably become desensitized to Matt Cutts’ warnings and announcements, as well as the Google algorithm changes.
Let’s be honest though. If you’re doing things the right way, none of this should effect your strategy and continued success.
Google has consistently evolved to penalize those in the SEO industry who break the rules, and this trend will undoubtedly continue.
Therefore, it is now, more than ever, important to have a multifaceted strategy that encompasses SEO, social media, and content marketing.
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As I’m certain many of you are already aware, Google recently acquired Deepmind, an artificial intelligence firm with a focus on machine learning.
You’d be forgiven for thinking the corporation is looking to augment its new army of robots with better intelligence (all the better to kick off the machine uprising with?).
After all, this purchase came directly on the tail end of a flurry of robotics acquisitions, of which Boston Dynamics was the capstone. And while smart robots could certainly be in Google’s future, that isn’t the reason Google bought the startup.
See, what a lot of people appear to have forgotten in light of Google’s recent innovations and inventions is that it is, at its core, about search.
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WordPress exploded onto the scene in 2003 and quickly established itself as one of the best content management systems in the world. It’s easy to see why. It offers one of the most user-friendly interfaces around and equips users with excellent features and functionality, both free and paid.. Because of this immense popularity, there exists a staggering amount of plugins with which writers can optimize their blogs.
I (and many others) love that the platform builds in much of the SEO into the blog design. Even an SEO newbie can properly optimize their blog posts using a tool such as All-In-One SEO.
However, proper optimization isn’t easy. You must take the necessary steps to write SEO-friendly posts to fully use the platform’s potential.
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Hudson, FL, February 24, 2014 – ASEOHosting, a provider of premium multiple IP hosting, has commented on the confusion surrounding the optimal use of IP addresses for search engine ranking in specific geographic areas. Many business web masters and SEOs do not have a clear idea of the best strategy to ensure that market-specific sites have the greatest chance of ranking well in the regions they target.
Google employs over 200 signals to determine relevance, authority, and quality of content. Among the signals are country-code top-level domains and the location of the site’s server as determined by IP geolocation. Together these factors form a strong signal that a site is relevant to a region.
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Since its introduction in 2011, Google+ has been hailed as a ‘Facebook-killer,’ “the biggest change in communications since the interactive website,” as well as a ghost town and a ‘complete failure.’ Whatever your thoughts on Google+ on a personal level, with 540 million active users monthly, you can’t afford to ignore its ramifications on your SEO.
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Writing can be pretty rough work, and putting together a piece of quality content that’s both properly search-optimized and valuable to the reader can be a very tall order.
Wouldn’t it be awesome if you could simply take a single good piece of content and turn it into a hundred pieces or more without having to put in any extra effort?
Wouldn’t it be great if, instead of having to pay a hundred writers, you could simply pay one and sell the same piece a hundred times?
Actually, that’s entirely possible – and completely inadvisable.
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2014 is off to an explosive start. Brands blew up social media feeds during the Super Bowl, and Matt Cutts laid down the law on guest blogging, a topic which we have already addressed in a previous post. Don’t worry though, it’s not all gloom and doom. SEO has always been a constantly evolving business, and those who succeed employ a variety of tactics that include guest blogging, social media, and content marketing. To help you out, we gathered some of the best articles on these subjects from January. Enjoy, and if you’re looking for the same great content the rest of the month, don’t forget to check in with us on Twitter, Facebook.
Well, it’s the start of another year. We saw many changes in the SEO world throughout 2013. For instance, there were Penguin and Panda updates. Also, we had the domain crowding release. Furthermore, mobile search continued to rise. Very recently, Yandex even announced it would remove links from its algorithm.
The only constant in search is change. Every time you think you have Google figured out, they switch it up again. The search engine giant kept the SEO world guessing in 2013 by changing their algorithm over five hundred times, a trend that will most likely continue this year. It’s important to stay a step ahead, so in that spirit, here are five bold SEO predictions moving forward in 2014.
In 2013, Google made most keyword data private. Many saw this as a war on keywords. Currently, the “Not Provided” rate is 82%. Experts anticipate this number will reach 100% by June.
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